Research Articles
At Gies College of Business, research is more than theory. From entrepreneurship and auditing to healthcare economics and supply chain logistics, Gies Business professors and scholars are shaping the future through innovative business research. Explore how their work informs industry practice, public policy, and the education of the next generation of business leaders.
Do FTC affiliate disclosures activate persuasion knowledge and build credibility on YouTube?
Jun 03, 2026
Study finds disclosure policy resulted in an overall decline in user engagement. But, paradoxically, affiliated content with disclosures had higher engagement than affiliated content without it.
Beardsley, Gao, Lagaras named Gies Advanced Study Scholars
Jun 01, 2026
The Gies Business Advanced Study Scholars program recognizes promising assistant professors whose research track record to date has proven to be outstanding.
Accountancy Business Administration Faculty Finance Research
Fonseca named to Poets&Quants 2026 Best 40-Under-40 Business Professors
May 21, 2026
Fonseca is an economist focused on household, development, and labor finance. Much of her research examines how finance shapes labor, jobs, and mobility – where and how we work.
Why review images help reduce online shopping returns
May 18, 2026
Customer review photos that show products in real-world use help shoppers make better decisions, significantly reducing return rates. Retailers can lower costs and improve customer satisfaction by encouraging more authentic, visual reviews instead of focusing only on ratings.
Do AI replies help influencers engage with their audience? New study says yes
May 07, 2026
Do AI-generated replies help influencers grow engagement? New research from Gies Business shows when and why AI responses actually increase audience interaction.
Richard Crandall receives Deloitte Foundation Doctoral Fellowship
May 06, 2026
Each year, students from over 100 universities are invited to apply, but only 10 are selected to receive the distinction and the $25,000 grant that comes with it.
PODCAST: Give or Get? The Science of Workplace Recognition
May 05, 2026
A study by Professor Alex Vandenberg shows that workplace leaderboards shape peer recognition behavior in different ways. In this episode of Research Reverb, he shows that ranking employees by recognition received reduces proactive compliments, while ranking by recognition given increases them compared to having no leaderboard.
Unnati Narang Named MSI Young Scholar
May 04, 2026
Narang, a scholar of quantitative marketing studying the impact of technology strategies on firms and consumers, joins a prestigious group of marketing experts selected for research excellence and field impact.
PODCAST: Smarter Scheduling for Chronic Care
Apr 21, 2026
A new framework from Gies Business professor Ujjal Mukherjee combines machine learning with scheduling optimization to tackle one of healthcare's toughest problems: the sickest patients are often the least likely to get time with a doctor.