Mar 08
How brands are navigating Russia’s invasion of Ukraine
As Russia’s attacks on Ukraine intensify, many companies are reacting by ending sales and service in Russia. Every day, more multinational organizations are cutting ties. But some, like Coca Cola, Pepsi, and McDonalds, haven’t yet taken that step.
Feb 11
What explains the continuing appeal of Super Bowl advertisements?
NBC, the network broadcasting Super Bowl LVI, has sold every in-game time slot for advertisements, including multiple spots for a record-high $7 million per 30 seconds. Does this signal a return to pre-COVID levels of spending for brands?
Feb 10
Business History TV gives refreshing take on complex subjects
Associate Professor Marcelo Bucheli has launched Business History TV, a first-of-its-kind resource where pre-eminent scholars in their field simplify complex topics into short video lessons.
Feb 01
Gies research partnership uplifts education of teenage girls in India
Gies professor Aravinda Garimella is working with doctoral candidate Ananya Tiwari on a project designed to improve literacy in India and keep girls from dropping out of school.
Jan 25
Somaya named DPI’s first Edwards Scholar, faculty-in-residence
Gies professor Deepak Somaya is looking forward to building bridges that connect technology to the marketplace and talent to opportunity in his new role as the first Don and Anne Edwards Scholar at Discovery Partners Institute (DPI).
Jan 10
New research explores implicit biases of creativity
How creative are you? It likely depends on who’s judging and how they’re asked to share their evaluations, according to new research from Gies professor Jack Goncalo.
Dec 09
Activating a collectivistic orientation conducive to curbing COVID‐19
A new paper co-written by a team of Gies College of Business experts in cross-cultural consumer behavior finds a key cultural factor that promotes behavior aimed at curbing the spread of COVID‐19.
Dec 01
'Paradox brands' hold strong appeal for bicultural consumers
According to a new paper co-written by a team of Gies experts, “paradox brands” – that is, brands that can straddle contradictory meanings or possess opposing characteristics – are more appealing to bicultural consumers than traditional singular-meaning brands.
Nov 11
Engaging donors in creative acts can boost charitable fundraising
New research co-written by Gies professor Ravi Mehta shows that engaging potential donors in creative activities can positively influence their propensity to donate money to a charitable cause.