Mar 12
Rosanna Smith, associate professor of marketing, looks at the balance between looking one’s best and being authentic in her conceptual review article, “The Double Bind of Beauty Work.”
Mar 10
Eren Ahsen's research finds that a "delegation" model (where algorithms triage low-risk cases and flag the tricky ones for human experts) could cut mammogram screening costs by up to 30% without sacrificing clinical accuracy.
Mar 10
The University of Illinois Urbana-Champaign has joined seven other leading Midwestern research universities in launching Third Coast Foundry, a collaborative San Francisco-based innovation hub.
Mar 09
CES has always been a place to see what’s new – and it was – but this year it felt a little less like a glimpse into the future and more like a preview of what’s about to feel routine.
Mar 05
The collaboration includes an in-kind contribution from Morningstar that provides professional grade access to Morningstar Direct, hands-on training with real investment data used by analysts worldwide, and scholarship support for Gies Business students.
Mar 03
Professor Aric Rindfleisch explains how digital marketing, online learning, and human insight power Gies Business’ globally recognized iMBA program.
Feb 23
At Gies Business, we’ve taken a new approach to curriculum innovation to ensure that we are meeting the needs of our learners and the workforce they soon will join.
Feb 16
The award is conferred annually by the Technology Special Interest Group of the American Marketing Association to an early-career researcher whose work has made significant contributions to the theory and practice of technology-focused marketing.
Feb 12
In this episode of The Gies Download, former Illinois wide receiver and Academic All-American Hank Beatty - a Gies Business marketing alum - talks about his success in the classroom and on the football field, and explains why he sees a lot of similarities between the two.
Feb 11
Study shows one Flashfood store reduces a county-level food insecurity rate by 0.090 percentage points, translating into approximately 860 people per county or 146,000 people across all the counties where Flashfood operates.
Feb 10
Shubhendru Johri's trajectory – from a technical specialist in India to an Engagement Manager at KPMG in London – serves as a masterclass in how to bridge the gap between technical “how” and strategic “why.”
Feb 09
Super Bowl LX once again proved that the ads have become an event of their own, with brands spending eye-popping sums to grab the attention of more than 100 million viewers watching at the same time.