Oct 22
When COVID-19 hit, nearly half of brand marketers pulled back on their ad spending and one-third cancelled all advertising. The path forward requires discipline, stamina, and strategies specific to these times, according to two experts from the University of Illinois.
Oct 21
Zack Kertcher's research focuses on examining innovation and change in organizations, and considering research approaches that combine big quantitative data with thick qualitative data to improve insight.
Oct 19
Under the direction of Professor William Ocasio, ISOI addresses unmet demand by academic communities and corporations for interdisciplinary research in strategic organizational design and management.
Oct 14
Kari Keating brings decades of industry and academic experience to Gies, where she hopes to help the next generation of business professionals find their purpose by giving them something everyone needs — the freedom to be themselves.
Oct 13
Carlos Inoue is an assistant professor of business administration whose research interests include strategic management, organizational governance in the public interest, knowledge workers, and health care.
Oct 09
"My MBA coursework, especially professor Hayden Noel’s class, has taught me to focus on [the value of] building brand awareness, enhancing the customer experience, cutting costs, generating revenue, or all of the above."
Oct 08
Assistant Professor Carmen Sanchez researches the development of misbeliefs, specifically the quality of people’s decisions and what psychological processes lead people to form false beliefs about themselves and the world around them.
Oct 07
Shortages in products like Clorox wipes and other disinfectants may extend to at least May or June of 2021 because key pandemic-related raw materials used in both wipes and PPE continue to be in short supply, according to professor Nehemiah Scott.
Oct 05
Gies Assistant Professor Sameer Mehta's research interests include how data is exchanged and designing mechanisms for technology marketplaces.
Sep 30
Min Jung Kim, assistant professor of business administration, researches technological innovation, knowledge spillovers, industry clusters, and employee mobility. Before joining Gies, Kim earned her PhD in business administration from the University of Minnesota’s Carlson School of Management.
Sep 30
Assistant Professor Brian Han's research focuses on designing large-scale field experiments and developing data-driven optimization to explore innovative business models and link data to decision-making.
Sep 23
Gies Assistant Professor Ying Bao is researching a new breed of “sin taxes” on vice foods that are high in sugar, fat, or sodium - documenting how the purchase pattern and price sensitivity vary across obesity status.