Research Articles
At Gies College of Business, research is more than theory. From entrepreneurship and auditing to healthcare economics and supply chain logistics, Gies Business professors and scholars are shaping the future through innovative business research. Explore how their work informs industry practice, public policy, and the education of the next generation of business leaders.
Why media attention on climate action can backfire for clean companies
Mar 19, 2026
New research from Gies College of Business finds that for already low-polluting public companies, increased media attention on their climate actions can reduce financial performance - even when coverage is positive.
Study reveals which factors are important in identifying cross-industry competition
Mar 16, 2026
New research from Gies College of Business explains how cultural embeddedness and social salience predict cross-industry competition.
The double bind of beauty work: Looking real in a fake-perfect world
Mar 12, 2026
Rosanna Smith, associate professor of marketing, looks at the balance between looking one’s best and being authentic in her conceptual review article, “The Double Bind of Beauty Work.”
PODCAST: How Human-Machine Teamwork is Transforming Healthcare
Mar 10, 2026
Eren Ahsen's research finds that a "delegation" model (where algorithms triage low-risk cases and flag the tricky ones for human experts) could cut mammogram screening costs by up to 30% without sacrificing clinical accuracy.
When adjusted earnings make for smarter deals
Mar 06, 2026
Adjusted earnings are often criticized, but new research suggests they can actually lead to smarter M&A deals when used responsibly. Gies Business professor Ciao-Wei Chen explores how high-quality, transparent non-GAAP disclosures reduce information gaps and improve acquisition outcomes.
Study: How self-affirmation helps auditors use AI-supported advice
Feb 26, 2026
Two experiments show that brief self-affirmation exercises—having auditors reflect on their strengths—significantly increase their willingness to rely on AI-generated information, suggesting a simple way firms can improve AI adoption.
PODCAST: How Gig Work Fuels Entrepreneurship
Feb 24, 2026
In this episode of Research Reverb, Professor Spyros Lagaras digs into his research exploring how common it is for gig economy workers to use that experience as a pathway to entrepreneurship.
Study: SEC reorganization, scrutiny may reduce corporate risk-taking
Feb 18, 2026
Gies Business study finds that the SEC’s 2007 expansion of regional enforcement offices, while improving oversight and reducing accounting manipulation, also made firms more risk-averse.
Unnati Narang Wins 2026 AMA TechSIG Young Scholar Award
Feb 16, 2026
The award is conferred annually by the Technology Special Interest Group of the American Marketing Association to an early-career researcher whose work has made significant contributions to the theory and practice of technology-focused marketing.