In 2024, the Chinese social media platform Weibo gave influencers the option of using AI to auto-generate responses to comments. So how did the fans and consumers respond? Gies College of Business professor Yang Gao analyzed those responses for his study, "When Influencers Delegate Replies: How Social AI Agents Shape User Engagement," and in this episode of Research Reverb, he discusses what he and his team discovered.
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