In the first episode the Research Reverb podcast, Gies Professor Jack Goncalo shares his fascinating research on the link between creativity and indulgence. His study suggests that engaging in creative tasks can trigger a "treat-yourself" mentality, leading to indulgent behaviors such as overeating, drinking more alcohol, or skipping workouts.

Through a series of experiments, he reveals how creative thinking activates the brain's reward system, making people more likely to make unhealthy choices. The episode explores the psychological implications of creativity on decision-making and offers insights for individuals and leaders in creative fields.

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