Jun 07
New research from Gies College of Business uses game theory to analyze how online retail marketplaces such as Amazon pit sellers against each other to boost revenue, making it harder for consumers to identify the best product to buy.
May 25
Gies Professor William Ocasio has been chosen as the 2023 OMT Distinguished Scholar by the Academy of Management’s Organization and Management Division. The award recognizes a scholar whose contributions have been central to the intellectual development of the field of organization studies.
May 08
An increasingly hybrid workforce calls for a more nuanced approach to employee evaluations, according to new research from Gies professor Oscar Ybarra. To address the problem, he has developed a new employee evaluation framework called C+MAC (Cognition + Motivation, Action and Connection).
Apr 26
Giving people the choice of whether to wear a mask, Gies professor Anton Ivanov says, is oftentimes more effective than simply imposing mandates. It’s basically the difference between encouraging kids to eat healthy snacks and ramming them down their throat.
Apr 07
In a series of experiments, participants who were subtly primed with thoughts of money had a higher correlation between their socioeconomic status and perception of meaning in life than did participants who were not primed with thoughts of money.
Apr 03
New research from Gies professor Olga Khessina finds that in taprooms, bars, and backyards across the country, negative branding resonates more with consumers of craft beer than positive ones -- as measured by consumer product reviews and ratings.
Mar 21
For years, popular wisdom held that the more closely companies were related, the better they could capitalize on their combined strengths. But new research by Gies associate professor Arkadiy Sakhartov shows that this may not be the case.
Mar 09
Companies often miscast the increasingly popular Chief Innovation Officer (CIO) position, according to new research from Gies College of Business. Professors Joseph Cheng and E. Geoffrey Love identify the roots of the problem and offer an alternative approach.
Mar 06
More transmissible than previous COVID strains, Delta moved with lightning speed, spreading in waves that arose simultaneously across India and quickly overwhelmed the country’s healthcare system. Gies professors investigate what can be done to prevent it from happening again.
Feb 27
Recent research coauthored by Gies professor Tiffany White is exploring how consumers respond when a company changes its brand name and packaging to address racism, highlighting the need for further exploration and conversation.
Feb 24
Launched in November 2022, ChatGPT is trained on large language models and has already been proven to pass several graduate-level exams. So what does the emergence of ChatGPT mean for business education?
Feb 21
Gies College of Business has secured its first ever research gift funded by cryptocurrency; it is part of a series of recent investments designed to help Gies faculty and students research important questions and create innovative solutions using blockchain technology.