Wenna Han
Postdoc Research Associate
Listings
Educational Background
- M.S., Statistics, North Carolina State University, 2024
- Ph.D., Technology Management, North Carolina State University, 2024
- M.S., Textile and Apparel, Technology and Management, North Carolina State University, 2021
- B.E., Textile Engineering and Public Relations, Donghua University, 2019
Recent Publications
- Han, W., & Xu, Y. (2025). “Make an Effort and Show Me the Love!” Understanding Consumer Aversion to AI Fashion Design Through the Lens of Schema Theory. Clothing and Textiles Research Journal, Sage. link >
- Lou, X., Han, W., & Xu, Y. (2025). Navigating the AI Customization Landscape: An Exploratory Study of Consumer Perceptions. Journal of Internet Commerce, Taylor & Francis. link >
- Han, W., Lee, H., Xu, Y., & Cheng, Y. (2024). Impacts of the COVID-19 Infodemic on emotions through cognitive appraisals. Online Information Review, Emerald. link >
- Han, W., Li, J., & Xu, Y. (2024). Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping. Journal of Fashion Marketing and Management, Emerald. link >
- Han, W., Xu, Y., & Li, J. (2023). Understanding consumer face mask consumption: a MaxDiff-based cluster analysis. The Journal of The Textile Institute, Taylor & Francis. link >
Current Courses
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Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
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