M.S., Statistics, North Carolina State University, 2024
Ph.D., Technology Management, North Carolina State University, 2024
M.S., Textile and Apparel, Technology and Management, North Carolina State University, 2021
B.E., Textile Engineering and Public Relations, Donghua University, 2019
Recent Publications
Han, W., & Xu, Y. (2025). “Make an Effort and Show Me the Love!” Understanding Consumer Aversion to AI Fashion Design Through the Lens of Schema Theory. Clothing and Textiles Research Journal, Sage. link >
Lou, X., Han, W., & Xu, Y. (2025). Navigating the AI Customization Landscape: An Exploratory Study of Consumer Perceptions. Journal of Internet Commerce, Taylor & Francis. link >
Han, W., Lee, H., Xu, Y., & Cheng, Y. (2024). Impacts of the COVID-19 Infodemic on emotions through cognitive appraisals. Online Information Review.
Han, W., Li, J., & Xu, Y. (2024). Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping. Journal of Fashion Marketing and Management.
Han, W., Xu, Y., & Li, J. (2023). Understanding consumer face mask consumption: a MaxDiff-based cluster analysis. The Journal of The Textile Institute.