Course Hours: 3

Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy. See Course in Course Explorer

Prerequisite: BADM 320.

Upcoming Sections

Section Schedule Type CRN Dates Instructor Days Times Location Credit
ALecture-Discussion 314398/26/2019 - 12/11/2019Koo, MM,W03:30 PM - 04:50 PM226 Wohlers Hall3
BLecture-Discussion 314408/26/2019 - 12/11/2019Koo, MM,W02:00 PM - 03:20 PM166 Wohlers Hall3

Past Sections

Section Schedule Type Dates Instructor Days Times Location
ALecture-Discussion8/27/2018 - 12/12/2018Koo, MM,W03:30 PM - 04:50 PM3009 Business Instructional Fac
BLecture-Discussion8/27/2018 - 12/12/2018Koo, MM,W02:00 PM - 03:20 PM166 Wohlers Hall
ALecture-Discussion1/14/2019 - 5/1/2019Rindfleisch, AM,W02:00 PM - 03:20 PM2057 Business Instructional Fac
BLecture-Discussion1/14/2019 - 5/1/2019Koo, MM,W09:30 AM - 10:50 AM226 Wohlers Hall