Course Hours: 3

Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.

Term: 2020 Spring
Course Format: On-Campus (Urbana)
Section: B
Schedule Type: Lecture-Discussion
CRN: 31060
Dates: 1/21/2020 - 5/6/2020
Instructor: Koo, M
Days: Mon/Wed
Times: 09:30 AM - 10:50 AM
Location: 226 Wohlers Hall
Credit Hours: 3

Course Prerequisite: BADM 320.