Course Hours: 3

Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.

Term: 2019 Fall
Course Format: On-Campus (Urbana)
Section: B
Schedule Type: Lecture-Discussion
CRN: 31440
Dates: 8/26/2019 - 12/11/2019
Instructor: Koo, M
Days: Mon/Wed
Times: 02:00 PM - 03:20 PM
Location: 166 Wohlers Hall
Credit Hours: 3

Course Prerequisite: BADM 320.

Past Sections

Section Schedule Type Dates Instructor Days Times Location
ALecture-Discussion8/27/2018 - 12/12/2018Koo, MM,W03:30 PM - 04:50 PM3009 Business Instructional Fac
BLecture-Discussion8/27/2018 - 12/12/2018Koo, MM,W02:00 PM - 03:20 PM166 Wohlers Hall
ALecture-Discussion1/14/2019 - 5/1/2019Rindfleisch, AM,W02:00 PM - 03:20 PM2057 Business Instructional Fac
BLecture-Discussion1/14/2019 - 5/1/2019Koo, MM,W09:30 AM - 10:50 AM226 Wohlers Hall