Tiffany White

Articles

• Bruce, N., Cutright, K., Gosline, R., Thomas, J., & White, T. (2020). How Business Schools Can Help Corporate America Fight Racism. Harvard Business Review (online), Harvard Business Publishing.
• Xu, A., Cheng, Y., & White, T. (2020). The Motivating and Demotivating Effects of Negative Feedback on Cross-domain Goal Pursuit Behaviors. Journal of the Association for Consumer Research, 5 (3), 311-321.
• Xu, A., Cheng, S., & White, T. (2020). The Motivating and Demotivating Effects of Negative Feedback on Cross-Domain Goal Pursuit Behaviors. Journal of the Association for Consumer Research, University of Chicago Press, 5 (3), 311-321.  link >
• Kozinets, R., Gershoff, A., & White, T. (2020). Introduction to Special Issue: Trust in Doubt: Consuming in a Post-Truth World. Journal of the Association for Consumer Research, University of Chicago Press, 5 (2), 1-7.  link >
• Maxwell-Smith, M., White, T., & Loyd, D. (2020). Does Perceived Treatment of Unfamiliar Employees Affect Consumer Brand Attitudes? Social Dominance Ideologies Reveal Who Cares the Most and Why. Journal of Business Research, Elsevier, 109 461-471.  link >
• Henderson, G., Rank-Christman, T., White, T., Grantham, K., Ostrom, A., & Lynch, J. (2018). Intercultural competence and customer facial recognition. Journal of Services Marketing, 32 (5), 570-580.
• Ellison, B., Duff, B., Wang, Z., & White, T. (2016). Putting the Organic Label in Context: Examining the Interactions between the Organic Label, Product Type, and Retail Outlet. Food Quality and Preference, 49 140-150.
• White, T., Novak, T., & Hoffman, D. (2014). No Strings Attached: When Giving it Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing, 28 (3), 184-195.  link >
• White, T., & Yuan, H. (2012). Building Trust to Increase Purchase Intentions: The Signaling Impact of Low Pricing Policies. Journal of Consumer Psychology, 22 384-394.  link >
• Cheng, Y., White, T., & Chaplin, L. (2012). The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship. Journal of Consumer Psychology, 22 (2), 280-288.  link >
• White, T., Zahay, D., Thorbjornsen, H., & Shavitt, S. (2008). Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19 39-50.
• White, T., Lemon, K., & Hogan, J. (2007). Customer Retention with the Customer's Future Usage is Uncertain. Psychology & Marketing, 24 (10), 849-869.
• Schlosser, A., White, T., & Lloyd, S. (2006). Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions Journal of Marketing, 70 (2), 133-148.
• White, T. (2005). Consumer Trust and Advice Acceptance: The Moderating Roles of Benevolence, Expertise and Negative Emotion. Journal of Consumer Psychology, 15 (2), 141-148.
• White, T., Dellande, S., & Taylor, G. (2004). The Role of Provider Communication in External Customer Participation. International Business & Economics Research Journal, 2 (11), 1-5.
• White, T. (2004). Consumer Disclosure and Disclosure Avoidance: A Motivational Framework. Journal of Consumer Psychology, 14 41-51.
• Lemon, K., White, T., & Winer, R. (2002). Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision. Journal of Marketing, 66 1-14.

Book Chapters

• Houde, L., Sherman, D., White, T., & Sheppard, B., N. Haslam (Ed.) (2004). The Four Faces of Trust: An Empirical Study of the Nature of Trust in Relational Forms. Relational Models Theory: A Contemporary Overview ( pp. 287-306). Mahwah, NJ: Lawrence Erlbaum & Associates.

Books and Monographs

• Qualls, W., & White, T. (2013). 18th Paul Converse Symposium. University of Illinois.

Conference Proceedings

• Ha, Y., White, T., & Wyer, R. (2012). When making it easy leads to working harder: Counterintuitive effects of popularity cues on choice overload. Society for Consumer Psychology.
• Ha, Y., White, T., & Wyer, R. (2012). When making it easy leads to working harder: Counterintuitive effects of popularity cues on choice overload. ( pp. 765-766). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
• Xu, J., Cheng, Y., & White, T. (2012). Taking More Money and Donating More Money: the Influence of Self-Threat on Goal-Pursuit. ( vol. 40, pp. 48-52). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
• White, T., Hoffman, D., & Novak, T. (2010). Navigating the Networked Rivers Of The Social Web: Emerging Themes For Consumer Behavior Research On Web 2.X. ( vol. 37,). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
• Ha, Y., & White, T. (2010). Tell Me Your Opinion and I"ll Figure Out Mine: The Role of Popularity Cues and Assortment Size in Consumer Choice. ( 1 ed vol. 2, pp. 227). Society for Consumer Psychology, Kidlington, UK: Elsevier Science Publishers.
• Cheng, Y., White, T., & Chaplin, L. (2009). Self-Brand Connections, Poor Brand Extensions, and Favorable Parent Brand Evaluations. ( vol. 1, pp. 165). Society for Consumer Psychology: American Psychological Association.
• White, T., Cheng, Y., & Chaplin, L. (2009). When Poor Brand Extensions Result in Favorable Brand Evaluations. ( vol. 36, pp. 45-48). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
• Kulkarni, A., Otnes, C., Ruth, J., & White, T. (2008). The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving. ( vol. 35, pp. 901-2). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
• Cheng, Y., White, T., & Chaplin, L. (2007). The Role of Self-Brand Connections in Brand Evaluation. ( vol. 8, pp. 438-440). European Association for Consumer Research Conference.
• Schlosser, A., & White, T. (2007). The Company They Keep: the Influence of Reasons for Option Limitation on Assortment Judgments. ( vol. 34, pp. 479-480). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
• White, T., & Schlosser, A. (2006). When More is Really More: Effects of Innovativeness and Product Descriptions on Reactions to New Product Assortments. ( vol. 7, pp. 308-309). Asia Pacific Conference of the Association for Consumer Research.
• White, T., Hoffman, D., & Novak, T. (2005). Forgotten Favors: Biased Account Keeping inInformation-Driven Consumer-Seller Relationships. Society for Consumer Psychology.
• White, T., & Schlosser, A. (2004). The Effects of Assortment Size, Product Description and Innovativeness on Intentions to Try New Products. ( vol. 31,). Association for Consumer Research Annual Conference.
• Zahay, D., White, T., Thorbjornsen, H., & Shavitt, S. (2004). Beyond Permission Marketing: Improving E-Mail Response Rate with Appropriate Personalization. Direct Marketing Education Foundation Conference.
• White, T. (2003). Making Risky Decisions that Count: The Impact of Consumer Trust on Optimism, Mercy and Regret. ( vol. 30,). Association for Consumer Research Annual Conference.
• Lemon, K., White, T., & Winer, R. (2001). Stick Around. . . You Won't Regret It: an Exploration of Regret Avoidance on the Service Retention Decision. ( vol. 28, pp. 77-77). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
• White, T. (2001). None of Your Business: The Critical Role of Trust in Interactive Marketing Relationships. Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
• White, T. (2001). Stick Around . . . You Won't Regret It: An Exploration of Future Regret Avoidance on the Service Retention Decision. Association for Consumer Research, Asia-Pacific Conference.

Presentations

• White, T. (2023). Dispelling Global Contextual Assumptions on Racism and Discrimination Research. European Association for Consumer Research Conference, Association for Consumer Research.
• White, T. (2023). Teaching Innovations. Tenure Project Conference, Wharton School, University of Pennsylvania.
• White, T. (2023). You Need Letter Writers. What’s Your Strategy? Tenure Project Conference, Wharton School, University of Pennsylvania.
• White, T. (2023). Rethinking Consumer Health and Well-Being in a New Reality. 2023 AMA Winter Academic Conference , American Marketing Association.
• Dahl, D., Huber, J., Mukhopadhyay, A., Peracchio, L., Shavitt, S., & White, T. (2020). Forum on the Research and Interpersonal Culture at ACR. Association for Consumer Research, Association for Consumer Research.
• White, T. (2020). Confessions of a Recovering Perfectionist: Tips for Navigating Your Assistant Professorship. Early Career Workshop, Association for Consumer Research.
• White, T. (2020). Doctoral Student Success. Association for Consumer Research Conference, Association for Consumer Research.
• White, T. (2020). Reflections on Diversity, Equity and Inclusion in Academia. Informs Society of Marketing Science Conference, American Marketing Association (AMA), Academy of Marketing Science (AMS), and European Marketing Academy (EMAC.
• Barnes, A., & White, T. (2019). You Can't Rent with Us: Group-Brand Connections and Access Offers. AMA Winter Academic Conference, American Marketing Association.
• Barnes, A., & White, T. (2017). Evaluating Access-Based Brand Extensions: The Role of Group-Brand Connections and Perceived Commitment. Association for Consumer Research Conference.
• Danienta, N., & White, T. (2017). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Wharton School, University of Pennsylvania.
• Danienta, N., & White, T. (2017). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Society for Consumer Psychology.
• Danienta, N., & White, T. (2016). Seeing Brands through “Me” Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Association for Consumer Research Conference.
• Danienta, N., & White, T. (2016). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. Indiana University, Kelly School of Business, Invited Speaker Series.
• Barnes, A., & White, T. (2016). How Ownership Judgments Affect Brand Extension Evaluations: A Case of Inter-Consumer Brand Commitment. Brands and Brand Relationships Conference.
• Danienta, N., & White, T. (2016). Seeing Brands Through "Me" Colored Glasses: Effects of Self-Threat and Brand Attachment on Brand Evaluations. University of Western Ontario, School of Business.
• Cho, H., & White, T. (2014). Exclusivity as a Key to Exclusive People's Hearts. Society for Consumer Psychology.
• Song, Y., & White, T. (2014). My Love is the Same Even if You Change: The Effect of Rebranding on Self-Brand Connections. Society for Consumer Psychology.
• White, T. (2014). Cross-Cultural Differences in the Development and Deterioration of Self-Brand Connections. Brands and Brand Relationships Conference.
• Xu, A., Cheng, Y., & White, T. (2012). Taking More Money and Donating More Money: Influence of Self-Threat on Goal Pursuit. Association for Consumer Research Annual Conference.
• Ha, Y., & White, T. (2012). When making it easy leads to working harder: Counterintuitive effects of popularity cues on choice overload. Society for Consumer Psychology.
• Kwon, M., White, T., & Adaval, R. (2012). Creating "We-ness" by Embracing the Brand: A New Look at Self-Brand Connection. Society for Consumer Psychology.
• White, T. (2012). Branding Strategy: A Consumer-Centric Approach. Illinois-Warsaw Executive MBA Program.
• White, T. (2012). Invited lecture. Doctoral Seminar in Consumer Psychology, Norwegian School of Economics.
• White, T. (2011). Brand Strategy: Making Sense of It All. Science Day Conference, Australian Seafood Cooperative Research Centre.
• White, T. (2011). Invited lecture. Doctoral Seminar in Consumer Psychology, Norwegian School of Economics.
• White, T. (2011). The [Brand] Connected Consumer: A Cautionary Tale. TEDxUIUC Conference.
• White, T. (2010). It's not just about the brand, it's about me: the effects of self-brand connections on brand evaluation following brand failure. International Conference on Research in Advertising (ICORIA.
• Ha, Y., & White, T. (2010). Tell me your opinion and I’ll figure out mine: The role of popularity cues and assortment size in consumer choice. Society for Consumer Psychology.
• White, T. (2010). Invited talk. Doctoral Seminar in Consumer Psychology, Norwegian School of Economics.
• Cheng, Y., White, T., & Chaplin, L. (2009). It’s Not Just About the Brand, It’s About Me: The Effects of Self-Brand Connections on Brand Evaluation Following Brand Failure. Marketing Pro-seminar.
• Cheng, Y., White, T., & Chaplin, L. (2009). It’s Not Just About the Brand, It’s About Me: The Effects of Self-Brand Connections on Brand Evaluation Following Brand Failure. Society for Consumer Psychology.
• Cheng, Y., White, T., & Chaplin, L. (2008). Pride or Prejudice: Consumers Self-brand Connection and Reaction to Brand Extension. Norwegian School of Economics and Business Administration.
• Cheng, Y., White, T., & Chaplin, L. (2008). A Dynamic View of the Relationship Between The Self and Consumer Contexts. Association for Consumer Research Annual Conference.
• Cheng, Y., White, T., & Chaplin, L. (2008). The Role of Self-Brand Connections in Brand Evaluations. Association for Consumer Research Annual Conference.
• White, T., Cheng, Y., & Chaplin, L. (2008). The Role of Self Brand Connections in Brand Evaluations. Ben Gurion University of the Negev.
• Schlosser, A., & White, T. (2007). The Company They Keep: The Effects of Discontinued Vs. Sold-Out Items on Product Assortment Judgments Association for Consumer Research Annual Conference.
• Schlosser, A., & White, T. (2007). The Company They Keep: The Influence of Reasons for Option Limitation and Perceived Variety on Assortment Judgments. Syracuse University, Research Seminar.
• Cheng, Y., White, T., & Chaplin, L. (2007). Pride or Prejudice: Consumers Self-brand Connection and Reactions to Brand Extensions. European Advances in Consumer Research.
• White, T., Zahay, D., Thorbjornsen, H., & Shavitt, S. (2007). We know where you live: Personalization reactance in e-mail solicitations. World Marketing Congress.
• White, T. (2007). Setting the Stage for Self-Expression: What Can Facebook Teach Us About Internet Marketing in the New Millennium? Sloan Center for Internet Retailing at A. Gary Anderson Graduate School of Management, University of.
• Kulkarni, A., Otnes, C., Ruth, J., & White, T. (2007). The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving. Association for Consumer Research Annual Conference.
• Schlosser, A., & White, T. (2006). The Effects of Assortment Size, Product Description and Innovativeness on Intentions to try New Products. Association for Consumer Research Annual Conference.
• Zahay, D., White, T., Thorbjornsen, H., & Shavitt, S. (2004). Beyond permission marketing: Improving e-mail response rate with appropriate personalization. Direct Marketing Education Foundation Conference.
• Zahay, D., White, T., Thorbjornsen, H., & Shavitt, S. (2003). Zahay, D., White, T., Thorbjørnsen, H., and Shavitt, S. (2003). The role of personalization in increasing the response rate of email solicitation. World Marketing Congress.
• White, T. (2002). What will Tomorrow Bring? The Effect of Consumption Uncertainty on the Consumer's Decision to Stick Around. Midwest Marketing Camp.
• White, T. (2000). Dynamic Customer Relationship Management: Incorporating Future Considerations Into the Service Retention Disclosure. University of Illinois.
• White, T. (1999). Deciding to Reveal: Consumer Disclosure Management in Consumer/Seller Relationships. Conference on Survey Research.