Rosanna Smith

Rosanna Smith

Associate Professor of Business Administration and Co-Coordinator for the Gies Business Research Lab and John. M. Jones Faculty Fellow

  • Email

Contact

461 Wohlers Hall

1206 S Sixth St

Champaign, IL 61820

roksmith@illinois.edu

Website

Update Your Profile Refresh Your Profile

Listings

Educational Background

  • Ph.D., Marketing, Yale School of Management, Yale University, 2017
  • M.A., M.Phil., Marketing, Yale School of Management, Yale University, 2015
  • B.A., Magna Cum Laude, Art, Yale University, 2010

Positions Held

  • Associate Professor, Business Administration, University of Illinois at Urbana-Champaign, 2023 to present
  • Co-Coordinator of the Gies Business Research Lab, Research Lab, University of Illinois at Urbana-Champaign, 2023 to present

Recent Publications

  • Davis, N., Smith, R., & Sevilla, J. Forthcoming. Mixed Couples vs. Mixed Attitudes: The Effects of Interracial Couples in Marketing. Journal of Consumer Research.
  • Ton, L., Smith, R., & Sevilla, J. Forthcoming. Morality and Continuity Authenticity Tradeoffs in the Removal of Unethical Founders. Journal of the Association for Consumer Research.
  • Ton, L., Smith, R., & Sevilla, J. (2023). Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products. Journal of Marketing, 2 (88), 121-140.
  • Smith, R., Yazdani, E., Wang, P., Soleymani, S., & Ton, L. (2022). The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science, 50 (1), 324-337.
  • Han, M., Newman, G., Smith, R., & Dhar, R. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research, 48 (4).
  • Smith, R., Ton, L., & vanDellen, M. (2021). Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work. Journal of Consumer Research, 48 (1), 102-122.
  • Chang, E., Kirgios, E., & Smith, R. (2021). Large-Scale Field Experiment Shows Null Effects of Team Diversity on Others’ Willingness to Support the Team. Journal of Experimental Social Psychology, 94 1-7.

Other Publications

Articles

  • Gershon, R., & Smith, R. (2020). Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity. Journal of Personality and Social Psychology, 118 (2), 307-324.
  • Reich, T., Kupor, D., & Smith, R. (2018). Made by Mistake: When Mistakes Increase Product Preference. Journal of Consumer Research, 44 (5), 1085-1103.
  • Newman, G., & Smith, R. (2016). The Need to Belong Motivates the Valuation of Authentic Objects. Cognition, 156 129-134.
  • Smith, R., Newman, G., & Dhar, R. (2016). Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers. Journal of Consumer Research, 42 (5), 653-668.
  • Newman, G., & Smith, R. (2016). Kinds of Authenticity. Philosophy Compass.
  • Smith, R., & Newman, G. (2014). Are Artworks more like People than Artifacts? Individual Concepts and their Extensions. Topics in Cognitive Science, 6 (4).
  • Smith, R., & Newman, G. (2014). When Multiple Creators are Worse than One: Single Author Biases in the Evaluation of Art. Psychology of Aesthetics, Creativity and the Arts.

Honors and Awards

  • Teachers Ranked as Excellent, Center for Innovation in Teaching & Learning, University of Illinois Urbana-Champaign, 2024 to present
  • John. M. Jones Faculty Fellowship, University of Illinois at Urbana-Champaign, 2023 to present
  • 2023 MSI Young Scholar, Marketing Science Institute, 2023

Research Interests

Authenticity, Aesthetics, Beauty Work, Branding, Creativity, Diversity, Social Media, Value Construction

Contact

461 Wohlers Hall

1206 S Sixth St

Champaign, IL 61820

roksmith@illinois.edu

Website

Update Your Profile Refresh Your Profile