Rosanna Smith
Associate Professor of Business Administration and Co-Coordinator for the Gies Business Research Lab and John. M. Jones Faculty Fellow
Listings
Educational Background
- Ph.D., Marketing, Yale School of Management, Yale University, 2017
- M.A., M.Phil., Marketing, Yale School of Management, Yale University, 2015
- B.A., Magna Cum Laude, Art, Yale University, 2010
Positions Held
- Associate Professor, Business Administration, University of Illinois at Urbana-Champaign, 2023 to present
- Co-Coordinator of the Gies Business Research Lab, Research Lab, University of Illinois at Urbana-Champaign, 2023 to present
Recent Publications
- Ton, L., Smith, R., & Sevilla, J. (2025). Morality and Continuity Authenticity Tradeoffs in the Removal of Unethical Founders. Journal of the Association for Consumer Research.
- Davis, N., Smith, R., & Sevilla, J. (2024). Mixed Couples vs. Mixed Attitudes: The Effects of Interracial Couples in Marketing. Journal of Consumer Research.
- Ton, L., Smith, R., & Sevilla, J. (2023). Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products. Journal of Marketing, 2 (88), 121-140.
- Smith, R., Yazdani, E., Wang, P., Soleymani, S., & Ton, L. (2022). The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science, 50 (1), 324-337.
Other Publications
Articles
- Han, M., Newman, G., Smith, R., & Dhar, R. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research, 48 (4).
- Smith, R., Ton, L., & vanDellen, M. (2021). Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work. Journal of Consumer Research, 48 (1), 102-122.
- Chang, E., Kirgios, E., & Smith, R. (2021). Large-Scale Field Experiment Shows Null Effects of Team Diversity on Others’ Willingness to Support the Team. Journal of Experimental Social Psychology, 94 1-7.
- Gershon, R., & Smith, R. (2020). Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity. Journal of Personality and Social Psychology, 118 (2), 307-324.
- Reich, T., Kupor, D., & Smith, R. (2018). Made by Mistake: When Mistakes Increase Product Preference. Journal of Consumer Research, 44 (5), 1085-1103.
- Newman, G., & Smith, R. (2016). The Need to Belong Motivates the Valuation of Authentic Objects. Cognition, 156 129-134.
- Smith, R., Newman, G., & Dhar, R. (2016). Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers. Journal of Consumer Research, 42 (5), 653-668.
- Newman, G., & Smith, R. (2016). Kinds of Authenticity. Philosophy Compass.
- Smith, R., & Newman, G. (2014). Are Artworks more like People than Artifacts? Individual Concepts and their Extensions. Topics in Cognitive Science, 6 (4).
- Smith, R., & Newman, G. (2014). When Multiple Creators are Worse than One: Single Author Biases in the Evaluation of Art. Psychology of Aesthetics, Creativity and the Arts.
Honors and Awards
- Teachers Ranked as Excellent, Center for Innovation in Teaching & Learning, University of Illinois Urbana-Champaign, 2024 to present
- John. M. Jones Faculty Fellowship, University of Illinois at Urbana-Champaign, 2023 to present
- 2023 MSI Young Scholar, Marketing Science Institute, 2023
Research Interests
Conceptual: Authenticity, Aesthetics, Creativity, Value Construction
Substantive: Beauty Work, Branding, Social Media