Rosanna Smith
Associate Professor of Business Administration and Co-Coordinator for the Gies Business Research Lab and John. M. Jones Faculty Fellow
Listings
Educational Background
- Ph.D., Marketing, Yale School of Management, Yale University, 2017
- M.A., M.Phil., Marketing, Yale School of Management, Yale University, 2015
- B.A., Magna Cum Laude, Art, Yale University, 2010
Positions Held
- Associate Professor, Business Administration, University of Illinois at Urbana-Champaign, 2023 to present
- Co-Coordinator of the Gies Business Research Lab, Research Lab, University of Illinois at Urbana-Champaign, 2023 to present
Recent Publications
- Ton, L., Smith, R., & Sevilla, J. (2025). Morality and Continuity Authenticity Tradeoffs in the Removal of Unethical Founders. Journal of the Association for Consumer Research.
- Davis, N., Smith, R., & Sevilla, J. (2024). Mixed Couples vs. Mixed Attitudes: The Effects of Interracial Couples in Marketing. Journal of Consumer Research.
- Ton, L., Smith, R., & Sevilla, J. (2023). Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products. Journal of Marketing, 2 (88), 121-140.
- Smith, R., Yazdani, E., Wang, P., Soleymani, S., & Ton, L. (2022). The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use. Journal of the Academy of Marketing Science, 50 (1), 324-337.
Other Publications
Articles
- Han, M., Newman, G., Smith, R., & Dhar, R. (2021). The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products. Journal of Consumer Research, 48 (4).
- Smith, R., Ton, L., & vanDellen, M. (2021). Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work. Journal of Consumer Research, 48 (1), 102-122.
- Chang, E., Kirgios, E., & Smith, R. (2021). Large-Scale Field Experiment Shows Null Effects of Team Diversity on Others’ Willingness to Support the Team. Journal of Experimental Social Psychology, 94 1-7.
- Gershon, R., & Smith, R. (2020). Twice-Told Tales: Self-Repetition Decreases Observer Assessments of Performer Authenticity. Journal of Personality and Social Psychology, 118 (2), 307-324.
- Reich, T., Kupor, D., & Smith, R. (2018). Made by Mistake: When Mistakes Increase Product Preference. Journal of Consumer Research, 44 (5), 1085-1103.
- Newman, G., & Smith, R. (2016). The Need to Belong Motivates the Valuation of Authentic Objects. Cognition, 156 129-134.
- Smith, R., Newman, G., & Dhar, R. (2016). Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers. Journal of Consumer Research, 42 (5), 653-668.
- Newman, G., & Smith, R. (2016). Kinds of Authenticity. Philosophy Compass.
- Smith, R., & Newman, G. (2014). Are Artworks more like People than Artifacts? Individual Concepts and their Extensions. Topics in Cognitive Science, 6 (4).
- Smith, R., & Newman, G. (2014). When Multiple Creators are Worse than One: Single Author Biases in the Evaluation of Art. Psychology of Aesthetics, Creativity and the Arts.
Honors and Awards
- Teachers Ranked as Excellent, Center for Innovation in Teaching & Learning, University of Illinois Urbana-Champaign, 2024 to present
- John. M. Jones Faculty Fellowship, University of Illinois at Urbana-Champaign, 2023 to present
- 2023 MSI Young Scholar, Marketing Science Institute, 2023
Research Interests
Conceptual: Authenticity, Aesthetics, Creativity, Value Construction
Substantive: Beauty Work, Branding, Social Media
Current Courses
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Brand Management (BADM 330) Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, for predicting the effects of these associations on brand-related judgments and behaviors, and for devising strategies for building strong brands
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Brand Management (BADM 527) Brand Management addresses the key issues of brand asset management faced by firms in the 21st century. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, for predicting the effects of these associations on brand-related judgments and behaviors, and for devising strategies for building strong brands.