Myoung Hee Kim

Clinical Assistant Professor of Business Administration and Teaching and Learning Faculty Innovation Scholar

Contact

4016 Business Instructional Facility

515 Gregory Dr

Champaign, IL 61820

Marketing Consultant, Digital Marketing Consulting, 2020 to present
Clinical Assistant Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2019 to present
Senior Lecturer of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2018-2019

Rindfleisch, A., Kim, M., & Kim, S. Forthcoming. Artificial Intelligence and Qualitative Research. Handbook of Qualitative Research Methods in Marketing.
Rindfleisch, A., & Kim, M. (2021). Branding as a Democracy. Brand Equity.
Rindfleisch, A., & Kim, M. (2021). Solving Global Crises via Desktop Manufacturing. Journal of Public Policy and Marketing, 40 (1), 111-112.
Wong, N., & Kim, M. (2011). “Ecological Factors and Childhood Obesity: A Comprehensive Look,”. Armonk, NY.

Bartfeld, J., & Kim, M. (2010). “Participation in the School Breakfast Program: New Evidence from the ECLS-K,”. Social Service Review, 84 (4).
Kim, M. (2009). “The School Breakfast Program: Participation and Impact,”. Food Assistance and Nutrition Research, U.S. Department of Agriculture, Economic Research Service.
Kim, M. (2008). Demographics. Environmental Scan.

Kim, M. (2010). “Examining Structural Relationships Among Environmental, Behavioral Factors and Childhood Obesity,”. ( vol. 37,). In Advances in Consumer Research.

Kim, M. (2009). Structural Relationships among Environmental, Behavioral Factors and Children’s Weight Status. Population Health Symposium.
Kim, M. (2009). A New Look at Childhood Obesity. Wisconsin Prevention of Obesity and Diabetes (WiPOD.
Kim, M. (2009). Childhood Obesity: A Comprehensive Look. Advertising and Consumer Psychology Conference.
Kim, M. (2007). Participation in the School Breakfast Program: Household and Contextual Predictors. America Council on Consumer Interests.
Kim, M. (2001). Measuring the Level of Indebtedness and Financial Strain of College Students. Association for Financial Counseling and Planning Education.

Teaching and Learning Faculty Innovation Scholar, University of Illinois at Urbana-Champaign, 2023
List of Teachers Ranked as Excellent, University of Illinois at Urbana-Champaign, 2018-2023
Dean's Impact Award, University of Illinois at Urbana-Champaign, 2019-2020

Principles of Marketing (BADM 320) Emphasizes the concepts of planning, organization, control, and decision making as they are applied in the management of the marketing function. Provides an overview of aspects of the marketing discipline.
Marketing Research (BADM 322) Focuses on the techniques and methods of marketing research; emphasizes primarily survey research and experimental design; and offers students the opportunity to apply techniques to real-world situations.

4016 Business Instructional Facility

515 Gregory Dr

Champaign, IL 61820