Myoung Hee Kim
Clinical Assistant Professor of Business Administration and Teaching and Learning Faculty Innovation Scholar
Contact
4016 Business Instructional Facility
515 Gregory Dr
Champaign, IL 61820
Listings
Educational Background
- PhD, University of Wisconsin, 2010
- MS, University of Wisconsin, 2001
- BS, Seoul National University, 1991
Positions Held
- AI Advisory Board, Cengage, 2025 to present
- National Advisory Board, Society for Collegiate Leadership and Achievement, 2025 to present
- Marketing Consultant, Digital Marketing Consulting, 2020 to present
- Clinical Assistant Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2019 to present
- Senior Lecturer of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2018-2019
Recent Publications
- Pride, W., Ferell, O., Kim, M., & Rindfleisch, A. Forthcoming. Marketing. ( vol. 22 edition,). Cengage.
- Rindfleisch, A., Kim, M., & Kim, S., Russ Belk & Cele Otnes (Ed.) (2024). Artificial Intelligence and Qualitative Research. Handbook of Qualitative Research Methods in Marketing ( pp. 374-386).
- Rindfleisch, A., Kim, M., & Lee, E. (2024). AI as a Convivial Tool. Journal of Macromarketing, 44 (December), 920-927.
- Rindfleisch, A., & Kim, M. (2021). Branding as a Democracy. Brand Equity.
Other Publications
Articles
- Rindfleisch, A., & Kim, M. (2021). Solving Global Crises via Desktop Manufacturing. Journal of Public Policy & Marketing, 40 (1), 111-112.
- Bartfeld, J., & Kim, M. (2010). “Participation in the School Breakfast Program: New Evidence from the ECLS-K,”. Social Service Review, 84 (4).
- Kim, M. (2009). “The School Breakfast Program: Participation and Impact,”. Food Assistance and Nutrition Research, U.S. Department of Agriculture, Economic Research Service.
- Kim, M. (2008). Demographics. Environmental Scan.
Book Chapters
- Wong, N., & Kim, M. (2011). “Ecological Factors and Childhood Obesity: A Comprehensive Look,”. Armonk, NY.
Conference Proceedings
- Kim, M. (2010). “Examining Structural Relationships Among Environmental, Behavioral Factors and Childhood Obesity,”. ( vol. 37,). In Advances in Consumer Research.
Presentations
- Kim, M. (2009). Structural Relationships among Environmental, Behavioral Factors and Children’s Weight Status. Population Health Symposium.
- Kim, M. (2009). A New Look at Childhood Obesity. Wisconsin Prevention of Obesity and Diabetes (WiPOD.
- Kim, M. (2009). Childhood Obesity: A Comprehensive Look. Advertising and Consumer Psychology Conference.
- Kim, M. (2007). Participation in the School Breakfast Program: Household and Contextual Predictors. America Council on Consumer Interests.
- Kim, M. (2001). Measuring the Level of Indebtedness and Financial Strain of College Students. Association for Financial Counseling and Planning Education.
Honors and Awards
- Dean's Impact Award, University of Illinois Urbana-Champaign, 2019 to present
- Gies Innovation Scholars 2023, 2024, 2025, Gies College of Business, 2023-2026
- Teachers Ranked as Excellent 2018, 2019, 2020, 2021, 2022, 2023, 2024,2025, University of Illinois at Urbana-Champaign, 2018-2025
Grants
- 2025 Gies Specialized Faculty Grant, Gies College of Business, 2025 to present
- 2024 Gies Teaching and Learning Faculty Innovation Scholar, Gies College of Business, 2024 to present
- 2023 Gies Teaching and Learning Faculty Innovation Scholar, Gies College of Business, 2023 to present
Teaching Interests
Principles of Marketing
Marketing Research
Health Marketing
Sales and Retailing
Marketing and AI
Research Methodology
Measurements and Scale Development
Research Interests
Health Marketing
Transformative Consumer Research
AI in Teaching and Learning
Learning Engagement and Belonging
Current Courses
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Principles of Marketing (BADM 320) Emphasizes the concepts of planning, organization, control, and decision making as they are applied in the management of the marketing function. Provides an overview of aspects of the marketing discipline.
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Marketing Research (BADM 322) Focuses on the techniques and methods of marketing research; emphasizes primarily survey research and experimental design; and offers students the opportunity to apply techniques to real-world situations.
Contact
4016 Business Instructional Facility
515 Gregory Dr
Champaign, IL 61820