Minkyung Koo

Minkyung Koo

Assistant Professor of Business Administration

  • Email

Contact

4017 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-333-4533

mkoo@illinois.edu

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Listings

Educational Background

  • Ph.D., Social Psychology, University of Virginia, 2009
  • M.A., Social Psychology, Seoul National University, 2004
  • B.A., Summa Cum Laude, Psychology, Seoul National University, 2002

Positions Held

  • Assistant Professor, University of Illinois at Urbana Champaign, 2012 to present
  • Postdoctoral Research Associate, University of Illinois at Urbana Champaign, 2009-2012

Recent Publications

  • Koo, M., Oh, H., & Patrick, V. Forthcoming (2019). From oldie to goldie: Humanizing old produce enhances its appeal. Journal of Association for Consumer Research,.
  • Chen, H., Pang, J., Koo, M., & Patrick, V. Forthcoming (2019). Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice. Journal of Retailing,.
  • Oishi, S., Koo, M., Lim, N., & Suh, E. (2019). When gratitude evokes indebtedness in different cultures. Applied Psychology: Health & Well-Being, 11 (2), 286-303.
  • Koo, M., Choi, J., & Choi, I., J. Spencer-Rogers & K. Peng (Ed.) (2018). Analytic vs. holistic cognition: Construct and measurement. The Psychological and Cultural Foundations of East Asian Cognition: Contradiction, Change, and Holism ( pp. 105-134). .

Other Publications

Article

  • Oishi, S., Koo, M., & Buttrick, N. (2018). The socio-ecological psychology of upward social mobility. American Psychologist,.
  • Riemer, H., Shavitt, S., Koo, M., & Markus, H. (2014). Preferences Don't Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective. Psychological Review, 121 (4), 619-648.
  • Park, B., Choi, J., Koo, M., Sul, S., & Choi, I. (2013). Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people. Social Cognition, 31 (1), 106-118.
  • Koo, M., Clore, G., Park, J., & Choi, I. (2012). Affective facilitation and inhibition of cultural influences on reasoning. Cognition and Emotion, 26 (4), 680-689.
  • Oishi, S., Miao, F., Koo, M., Kisling, J., & Ratliff, K. (2012). Residential mobility breeds familiarity-seeking. Journal of Personality and Social Psychology, 102 (1), 149-162.
  • Graham, J., Koo, M., & Wilson, T. (2011). Conserving energy by inducing people to drive less. Journal of Applied Social Psychology, 41 (1), 106-118.
  • Oishi, S., Seol, K., Koo, M., & Miao, F. (2011). Was he happy? Cultural difference in conceptions of Jesus. Journal of Research in Personality, 45 (1), 84-91.
  • Koo, M., & Oishi, S. (2009). False memory and the associative network of happiness. Personality and Social Psychology Bulletin, 35 (2), 212-220.
  • Choi, J., Koo, M., Choi, I., & Auh, S. (2008). Need for cognitive closure and information search strategy. Psychology & Marketing, 25 (11), 1027-1042.
  • Koo, M., Algoe, S., Wilson, T., & Gilbert, D. (2008). It's a wonderful life: Mentally subtracting positive events improves people's affective states, contrary to their affective forecasts Journal of Personality and Social Psychology, 95 (5), 1217-1224.
  • Oishi, S., Koo, M., & Akimoto, S. (2008). Culture, interpersonal perceptions, and happiness in social interactions. Personality and Social Psychology Bulletin, 34 (3), 307-320.
  • Choi, I., Koo, M., & Choi, J. (2007). Individual differences in analytic versus holistic thinking. Personality and Social Psychology Bulletin, 34 (5), 691-705.
  • Koo, M., & Choi, I. (2005). Becoming a holistic thinker: Training effect of oriental medicine on reasoning. Personality and Social Psychology Bulletin, 31 (9), 1-9.

Chapter in a Book

  • Shavitt, S., & Koo, M., Sharon Ng, Angela Y. Lee (Ed.) (2015). Categories of cultural variation. Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series ( pp. 99-117). Oxford: Oxford University Press.
  • Miao, F., Koo, M., & Oishi, S., S. David, I. Boniwell, & A. Ayers (Ed.) (2012). Subjective well-being: The science of happiness and life satisfaction. The Oxford handbook of happiness Oxford: Oxford University Press.
  • Koo, M., & Shavitt, S., Richard P. Bagozzi and Ayalla Ruvio (Ed.) (2011). Cross-cultural psychology of consumer behavior. Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing ( pp. 125-133). England: John Wiley & Sons.
  • Oishi, S., & Koo, M., R.J. Larsen & M. Eid (Ed.) (2008). Two new questions about happiness: "Is happiness good?" and "Is happier better?". The science of subjective well-being ( pp. 290-306). New York: Guilford Press.

Conference Proceeding

  • Chen, H., Pang, J., & Koo, M. (2018). Design a package to upgrade your brand: The effect of package shape on perceived brand status and product choice. Advances in Consumer Psychology.
  • Danienta, N., & Koo, M. (2018). Let me customize that! The effect of self-construal and customization on perceived ownership. Advances in Consumer Psychology.
  • Ng, A., Koo, M., Kivilcum, D., & Kocas, C. (2018). Checkout charity reduces store repatronage intention. 2018 AMA Summer Educators' Conference.
  • Oh, H., & Koo, M. (2018). Anthropomorphism can save the food: The effect of anthropomorphism on consumer evaluation of old produce. Advances in Consumer Psychology.
  • Chen, H., Pang, J., & Koo, M. (2017). The more elongated, the more high-end: The effect of package shape on perceived brand status. Advances in Consumer Research.
  • Ng, A., Shavitt, S., Koo, M., & Markus, H. (2017). A functional perspective to attitudinal ambivalence in collectivistic cultures. 2017 AMA Summer Marketing Educators' Conference.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility and uniqueness seeking. Advances in Consumer Psychology.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility enhances a desire for uniqueness. Advances in Consumer Research.
  • Koo, M., Wong, J., & Shavitt, S. (2014). Climbing the Ladder: Effects of Embodied Power Goals Can Be Culturally Specific. Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). A weight on your shoulders makes you pull your weight. ( vol. 40, pp. 1051). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2012). Lost in translation: The consequences of culturally mismatched thinking styles on familiarity seeking. ( vol. 39, pp. 662-663). Advances in Consumer Research.
  • Koo, M., & Wong, J. (2011). Embodied Cognition, Power, and Culture. ( vol. 3, pp. 381-382). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., & Weiner, S. (2011). On Consuming Less and Being More Satisfied: Lifestyles and Cultural Orientations. ( vol. 3, pp. 250). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2011). When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation. ( vol. 38,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Koo, M., Wong, J., & Shavitt, S. (2011). Embodied Cognition, Power, and Culture. ( vol. 3, pp. 381-382). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.

Presentation

  • Ng, A., Koo, M., Kivilcum, D., & Kocas, C. (2018). Checkout charity reduces store repatronage intention. 2018 AMA Summer Educators' Conference.
  • Chen, H., Pang, J., & Koo, M. (2018). Design a package to upgrade your brand: The effect of package shape on brand status perception and product choice. Society for Consumer Psychology.
  • Danienta, N., & Koo, M. (2018). Let me customize that! The effect of self-construal and customization on perceived ownership. Society for Consumer Psychology.
  • Oh, H., & Koo, M. (2018). Anthropomorphism can save the food: The effect of anthropomorphism on consumer evaluation of old produce. Society for Consumer Psychology.
  • Chen, H., Pang, J., & Koo, M. (2017). The effect of package shape on perceived brand status. Association for Consumer Research Annual Conference.
  • Ng, A., Shavitt, S., Koo, M., & Markus, H. (2017). A functional perspective to attitudinal ambivalence in collectivistic cultures. AMA Summer Marketing Educators' Conference.
  • Barnes, A., & Koo, M. (2016). When causes license indulgence. Association for Consumer Research Annual Conference.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility enhances a desire for uniqueness. Association for Consumer Research Annual Conference.
  • Barnes, A., & Koo, M. (2016). When cause-related marketing alters thinking style and licenses indulgence. 2016 AMA Summer Marketing Educators' Conference.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility and uniqueness seeking. Society for Consumer Psychology.
  • Koo, M., Wong, J., & Shavitt, S. (2014). Climbing the ladder: Effects of embodied power goals can be culturally specific. Society for Consumer Psychology.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). Carrying a weight and felt responsibility. Association for Consumer Research Annual Conference.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). Carrying a weight and felt responsibility. Society for Personality and Social Psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2011). Lost in Translation: The Consequences of Culturally Mismatched Thinking Styles on Familiarity Seeking. Association for Consumer Research Annual Conference.
  • Koo, M., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., & Weiner, S. (2011). On Consuming Less and Being More Satisfied: Lifestyles and Cultural Orientations. Society for Consumer Psychology.
  • Koo, M., Wong, J., & Shavitt, S. (2011). Embodied cognition, Power and Culture. Society for Consumer Psychology.
  • Oishi, S., Miao, F., Koo, M., & Ratliff, K. (2011). Individualism and suburban uniformity: An American paradox. Society for Personality and Social Psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2010). Lost in translation is self-regulation: Culturally mismatched thinking styles can be depleting. Association for Consumer Research Annual Conference.
  • Koo, M. (2009). The effect of recalling a positive influence on well-being. University of Virginia Robert Huskey Graduate Research Exhibition.
  • Koo, M., & Oishi, S. (2009). The benefit of recalling a positive influence from others: Tailored intervention according to residential mobility. Society for Personality and Social Psychology.
  • Choi, I., Koo, M., & Choi, J. (2008). Cultural differences in preference structure. American Psychological Society.
  • Koo, M., Clore, G., Kim, J., & Choi, I. (2008). Affect, cognition, and culture: How mood acts on culturally dominant thinking styles. University of Virginia Robert Huskey Graduate Research Exhibition.
  • Koo, M., Clore, G., Kim, J., & Choi, I. (2008). Mood and cognition: Does culture matter? Society for Personality and Social Psychology.
  • Koo, M., & Oishi, S. (2007). False memory of happiness across cultures. American Psychological Association.
  • Koo, M., & Wilson, T. (2007). Adaptation in emotional well-being. University of Virginia Robert Huskey Graduate Research Exhibition.
  • Koo, M., & Wilson, T. (2007). Adaptation in emotional well-being: How to benefit more from writing about gratitude? Society for Personality and Social Psychology.
  • Koo, M., & Oishi, S. (2006). False memory of happiness. Society for Personality and Social Psychology.
  • Koo, M., Kim, Y., & Choi, I. (2006). The asymmetry in perceptions of interpersonal influence. American Psychological Society.
  • Choi, J., Koo, M., & Choi, I. (2004). The effect of a need for cognitive closure on an information search process. American Psychological Association.
  • Koo, M., Choi, J., & Choi, I. (2004). Socialization in the holistic thinking style of Koreans. American Psychological Association.
  • Choi, I., Koo, M., & Choi, J. (2003). Measurement of thinking styles. Korean Psychological Association.
  • Koo, M., & Choi, I. (2002). Motivated perception of burden of proof. Korean Social and Personality Psychological Association.

Honors and Awards

  • Junior Faculty Grant Award, Department of Business Administration, University of Illinois at Urbana Champaign, 2018,2019
  • List of Professors Ranked as Excellent, University of Illinois at Urbana Champaign, 2010,2014,2015,2016,2017,2018,2019
  • Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2018
  • Summer Research Assistantship Grant Award, College of Business, University of Illinois at Urbana-Champaign, 2016
  • Business Excellence Grant, College of Business, University of Illinois at Urbana-Champaign, 2015-2016

Grants

  • Junior Faculty Grant, Department of Business Administration, University of Illinois at Urbana-Champaign, 2018,2019
  • Summer Research Assistantship Grant, College of Business, University of Illinois at Urbana-Champaign, 2016
  • Business Excellence Grant, College of Business, University of Illinois at Urbana-Champaign, 2015-2016
  • Scholars Travel Fund, University of Illinois at Urbana-Champaign, 2012,2017
  • CIBER Research Grant at the University of Illinois at Urbana-Champaign, CIBER Faculty Research Award, 2011
  • College Research Board Grant at the University of Illinois at Urbana-Champaign, 2010

Service

  • Review Editor, Frontiers in Psychology (Cultural Psychology Specialty Section), 2016 to present
  • Conference Program Committee, Association for Consumer Research, 2017-2018
  • Track Chair (Global, Emerging Market & Cross-Cultural Issues track), Summer American Marketing Association, 2017

Teaching Interests

Teaching: Consumer Psychology, Consumer Behavior, Global Marketing, Marketing Communications

Research Interests

Research: 1) Socioecological factors in consumer behavior with a focus on the role of cultural orientation, 2) The role of lay beliefs in consumer behavior

Current Courses

  • Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.

Contact

4017 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-333-4533

mkoo@illinois.edu

Google Scholar