Minkyung Koo

Minkyung Koo

Assistant Professor of Business Administration

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Contact

2020F Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-333-4533

mkoo@illinois.edu

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Listings

Educational Background

  • Ph.D., Social Psychology, University of Virginia, 2009
  • M.A., Social Psychology, Seoul National University, 2004
  • B.A., Summa Cum Laude, Psychology, Seoul National University, 2002

Positions Held

  • Assistant Professor, University of Illinois at Urbana Champaign, 2012 to present
  • Postdoctoral Research Associate, University of Illinois at Urbana Champaign, 2009-2012

Recent Publications

  • Koo, M., Oh, H., & Patrick, V. Forthcoming (2019). From oldie to goldie: Humanizing old produce enhances its appeal. Journal of Association for Consumer Research,.
  • Oishi, S., Koo, M., Lim, N., & Suh, E. (2019). When gratitude evokes indebtedness in different cultures. Applied Psychology: Health & Well-Being,.
  • Koo, M., Choi, J., & Choi, I., J. Spencer-Rogers & K. Peng (Ed.) (2018). Analytic vs. holistic cognition: Construct and measurement. The Psychological and Cultural Foundations of East Asian Cognition: Contradiction, Change, and Holism.
  • Oishi, S., Koo, M., & Buttrick, N. (2018). The socio-ecological psychology of upward social mobility. American Psychologist,.

Other Publications

Article

  • Riemer, H., Shavitt, S., Koo, M., & Markus, H. (2014). Preferences Don't Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective. Psychological Review, 121 (4), 619-648.
  • Park, B., Choi, J., Koo, M., Sul, S., & Choi, I. (2013). Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people. Social Cognition, 31 (1), 106-118.
  • Koo, M., Clore, G., Park, J., & Choi, I. (2012). Affective facilitation and inhibition of cultural influences on reasoning. Cognition and Emotion, 26 (4), 680-689.
  • Oishi, S., Miao, F., Koo, M., Kisling, J., & Ratliff, K. (2012). Residential mobility breeds familiarity-seeking. Journal of Personality and Social Psychology, 102 (1), 149-162.
  • Graham, J., Koo, M., & Wilson, T. (2011). Conserving energy by inducing people to drive less (*equal contribution). Journal of Applied Social Psychology, 41 (1), 106-118.
  • Oishi, S., Seol, K., Koo, M., & Miao, F. (2011). Was he happy? Cultural difference in conceptions of Jesus. Journal of Research in Personality, 45 (1), 84-91.
  • Koo, M., & Oishi, S. (2009). False memory and the associative network of happiness. Personality and Social Psychology Bulletin, 35 (2), 212-220.
  • Choi, J., Koo, M., Choi, I., & Auh, S. (2008). Need for cognitive closure and information search strategy. Psychology & Marketing, 25 (11), 1027-1042.
  • Koo, M., Algoe, S., Wilson, T., & Gilbert, D. (2008). It's a wonderful life: Mentally subtracting positive events improves people's affective states, contrary to their affective forecasts Journal of Personality and Social Psychology, 95 (5), 1217-1224.
  • Oishi, S., Koo, M., & Akimoto, S. (2008). Culture, interpersonal perceptions, and happiness in social interactions. Personality and Social Psychology Bulletin, 34 (3), 307-320.
  • Choi, I., Koo, M., & Choi, J. (2007). Individual differences in analytic versus holistic thinking. Personality and Social Psychology Bulletin, 34 (5), 691-705.
  • Koo, M., & Choi, I. (2005). Becoming a holistic thinker: Training effect of oriental medicine on reasoning. Personality and Social Psychology Bulletin, 31 (9), 1-9.

Chapter in a Book

  • Shavitt, S., & Koo, M., Sharon Ng, Angela Y. Lee (Ed.) (2015). Categories of cultural variation. Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series ( pp. 99-117). Oxford: Oxford University Press.
  • Miao, F., Koo, M., & Oishi, S., S. David, I. Boniwell, & A. Ayers (Ed.) (2012). Subjective well-being: The science of happiness and life satisfaction. The Oxford handbook of happiness Oxford: Oxford University Press.
  • Koo, M., & Shavitt, S., Richard P. Bagozzi and Ayalla Ruvio (Ed.) (2011). Cross-cultural psychology of consumer behavior. Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing ( pp. 125-133). England: John Wiley & Sons.
  • Oishi, S., & Koo, M., R.J. Larsen & M. Eid (Ed.) (2008). Two new questions about happiness: "Is happiness good?" and "Is happier better?". The science of subjective well-being ( pp. 290-306). New York: Guilford Press.

Conference Proceeding

  • Chen, H., Pang, J., & Koo, M. (2018). Design a package to upgrade your brand: The effect of package shape on perceived brand status and product choice. Advances in Consumer Psychology.
  • Danienta, N., & Koo, M. (2018). Let me customize that! The effect of self-construal and customization on perceived ownership. Advances in Consumer Psychology.
  • Ng, A., Koo, M., Kivilcum, D., & Kocas, C. (2018). Checkout charity reduces store repatronage intention. 2018 AMA Summer Educators' Conference.
  • Oh, H., & Koo, M. (2018). Anthropomorphism can save the food: The effect of anthropomorphism on consumer evaluation of old produce. Advances in Consumer Psychology.
  • Chen, H., Pang, J., & Koo, M. (2017). The more elongated, the more high-end: The effect of package shape on perceived brand status. Advances in Consumer Research.
  • Ng, A., Shavitt, S., Koo, M., & Markus, H. (2017). A functional perspective to attitudinal ambivalence in collectivistic cultures. 2017 AMA Summer Marketing Educators' Conference.
  • Barnes, A., & Koo, M. (2016). When cause-related marketing alters thinking style and licenses indulgence. 2016 AMA Summer Marketing Educators' Conference.
  • Barnes, A., & Koo, M. (2016). When causes license indulgence. Advances in Consumer Research.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility and uniqueness seeking. Advances in Consumer Psychology.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility enhances a desire for uniqueness. Advances in Consumer Research.
  • Koo, M., Wong, J., & Shavitt, S. (2014). Climbing the Ladder: Effects of Embodied Power Goals Can Be Culturally Specific. Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). A weight on your shoulders makes you pull your weight. ( vol. 40, pp. 1051). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2012). Lost in translation: The consequences of culturally mismatched thinking styles on familiarity seeking. ( vol. 39, pp. 662-663). Advances in Consumer Research.
  • Koo, M., & Wong, J. (2011). Embodied Cognition, Power, and Culture. ( vol. 3, pp. 381-382). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., & Weiner, S. (2011). On Consuming Less and Being More Satisfied: Lifestyles and Cultural Orientations. ( vol. 3, pp. 250). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2011). When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation. ( vol. 38,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Koo, M., Wong, J., & Shavitt, S. (2011). Embodied Cognition, Power, and Culture. ( vol. 3, pp. 381-382). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.

Presentation

  • Ng, A., Koo, M., Kivilcum, D., & Kocas, C. (2018). Checkout charity reduces store repatronage intention. 2018 AMA Summer Educators' Conference.
  • Chen, H., Pang, J., & Koo, M. (2018). Design a package to upgrade your brand: The effect of package shape on brand status perception and product choice. Society for Consumer Psychology.
  • Danienta, N., & Koo, M. (2018). Let me customize that! The effect of self-construal and customization on perceived ownership. Society for Consumer Psychology.
  • Oh, H., & Koo, M. (2018). Anthropomorphism can save the food: The effect of anthropomorphism on consumer evaluation of old produce. Society for Consumer Psychology.
  • Chen, H., Pang, J., & Koo, M. (2017). The effect of package shape on perceived brand status. Association for Consumer Research Annual Conference.
  • Ng, A., Shavitt, S., Koo, M., & Markus, H. (2017). A functional perspective to attitudinal ambivalence in collectivistic cultures. AMA Summer Marketing Educators' Conference.
  • Barnes, A., & Koo, M. (2016). When causes license indulgence. Association for Consumer Research Annual Conference.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility enhances a desire for uniqueness. Association for Consumer Research Annual Conference.
  • Barnes, A., & Koo, M. (2016). When cause-related marketing alters thinking style and licenses indulgence. 2016 AMA Summer Marketing Educators' Conference.
  • Koo, M., Ng, A., & Oishi, S. (2016). Residential mobility and uniqueness seeking. Society for Consumer Psychology.
  • Koo, M., Wong, J., & Shavitt, S. (2014). Climbing the ladder: Effects of embodied power goals can be culturally specific. Society for Consumer Psychology.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). Carrying a weight and felt responsibility. Association for Consumer Research Annual Conference.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). Carrying a weight and felt responsibility. Society for Personality and Social Psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2011). Lost in Translation: The Consequences of Culturally Mismatched Thinking Styles on Familiarity Seeking. Association for Consumer Research Annual Conference.
  • Koo, M., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., & Weiner, S. (2011). On Consuming Less and Being More Satisfied: Lifestyles and Cultural Orientations. Society for Consumer Psychology.
  • Koo, M., Wong, J., & Shavitt, S. (2011). Embodied cognition, Power and Culture. Society for Consumer Psychology.
  • Oishi, S., Miao, F., Koo, M., & Ratliff, K. (2011). Individualism and suburban uniformity: An American paradox. Society for Personality and Social Psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2010). Lost in translation is self-regulation: Culturally mismatched thinking styles can be depleting. Association for Consumer Research Annual Conference.
  • Koo, M. (2009). The effect of recalling a positive influence on well-being. University of Virginia Robert Huskey Graduate Research Exhibition.
  • Koo, M., & Oishi, S. (2009). The benefit of recalling a positive influence from others: Tailored intervention according to residential mobility. Society for Personality and Social Psychology.
  • Choi, I., Koo, M., & Choi, J. (2008). Cultural differences in preference structure. American Psychological Society.
  • Koo, M., Clore, G., Kim, J., & Choi, I. (2008). Affect, cognition, and culture: How mood acts on culturally dominant thinking styles. University of Virginia Robert Huskey Graduate Research Exhibition.
  • Koo, M., Clore, G., Kim, J., & Choi, I. (2008). Mood and cognition: Does culture matter? Society for Personality and Social Psychology.
  • Koo, M., & Oishi, S. (2007). False memory of happiness across cultures. American Psychological Association.
  • Koo, M., & Wilson, T. (2007). Adaptation in emotional well-being. University of Virginia Robert Huskey Graduate Research Exhibition.
  • Koo, M., & Wilson, T. (2007). Adaptation in emotional well-being: How to benefit more from writing about gratitude? Society for Personality and Social Psychology.
  • Koo, M., & Oishi, S. (2006). False memory of happiness. Society for Personality and Social Psychology.
  • Koo, M., Kim, Y., & Choi, I. (2006). The asymmetry in perceptions of interpersonal influence. American Psychological Society.
  • Choi, J., Koo, M., & Choi, I. (2004). The effect of a need for cognitive closure on an information search process. American Psychological Association.
  • Koo, M., Choi, J., & Choi, I. (2004). Socialization in the holistic thinking style of Koreans. American Psychological Association.
  • Choi, I., Koo, M., & Choi, J. (2003). Measurement of thinking styles. Korean Psychological Association.
  • Koo, M., & Choi, I. (2002). Motivated perception of burden of proof. Korean Social and Personality Psychological Association.

Honors and Awards

  • Junior Faculty Grant Award, Department of Business Administration, University of Illinois at Urbana Champaign, 2018,2019
  • Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2018
  • List of Professors Ranked as Excellent, University of Illinois at Urbana Champaign, 2010,2014,2015,2016,2017,2018
  • Scholar's Travel Fund, University of Illinois at Urbana Champaign, 2012,2017
  • Award for funding Summer Research Assistantship, College of Business, University of Illinois at Urbana-Champaign, 2016
  • Business Excellence Grant, University of Illinois at Urbana-Champaign, 2015-2016

Grants

  • Junior Faculty Grant, Department of Business Administration, College of Business, University of Illinois at Urbana-Champaign, 2018,2019
  • Summer Research Assistantship Funding, College of Business, UIUC, 2016
  • Business Excellence Grant, Department of Business Administration, College of Business, University of Illinois at Urbana-Champaign, 2015-2016
  • Scholars Travel Fund, University of Illinois at Urbana-Champaign, 2012,2017
  • CIBER Research Grant at the University of Illinois at Urbana-Champaign, CIBER Faculty Research Award, 2011
  • College Research Board Grant at the University of Illinois at Urbana-Champaign, 2010

Services

  • Review Editor, Frontiers in Psychology (Cultural Psychology Specialty Section), 2016 to present
  • Conference Program Committee, Association for Consumer Research, 2017-2018
  • Track Chair, Summer American Marketing Association, 2017

Teaching Interests

Teaching: Consumer Psychology, Consumer Behavior, Global Marketing, Marketing Communications

Research Interests

Research: 1) Socio-ecological aspects of consumer psychology with a focus on cultural differences in consumer values and thinking styles, 2) The role of lay beliefs in consumer behavior

Current Courses

  • Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
  • International Marketing (BADM 382) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

Contact

2020F Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-333-4533

mkoo@illinois.edu

Google Scholar