Kevin Hartman
Adjunct Instructor of Business Administration
Listings
Educational Background
- MBA, University of Chicago, 1998
Positions Held
- Advisory Board Member, Notre Dame Executive Business Council, 2016 to present
- Advisory Board Member, Notre Dame Executive Business School Council, 2016 to present
- Adjunct Instructor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2015-2018,2020-2020
- Adjunct Assistant Teaching Professor, The University of Notre Dame Mendoza College of Business, 2015 to present
- Head Of Analytics - Consumer, Government & Entertainment Sector, Google, 2015 to present
- Adjunct Instructor, University of Illinois at Urbana-Champaign, 2014-2018
- Adjunct Instructor, University of Chicago Graham School, 2014 to present
- Head Of Industry, Google, 2012-2015
- SVP, Director of Customer Intelligence, Draftfcb, 2006-2012
- Director, New Vista Group, 2003-2006
- Principal, Seurat Company, 2000-2003
- Associate, A. T. Kearney, 1997-2000
Current Courses
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Digital Marketing Analytics (MBA 542) Introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.
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Intro to Bus Analyt: CommData (MBA 562) Introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.