Joseph Yun
Research Assistant Professor of Accountancy and Director of the Data Science Research Service
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Educational Background
- PhD, Informatics, University of Illinois at Urbana-Champaign, 2018
- M.S., Advertising, University of Illinois at Urbana-Champaign, 2014
- B.S., Computer Science, University of Illinois at Urbana-Champaign, 2001
Positions Held
- Research Assistant Professor of Accountancy, University of Illinois at Urbana-Champaign, 2019 to present
- Director of the Data Science Research Service, University of Illinois at Urbana-Champaign, 2019 to present
Recent Publications
- Yun, J., Duff, B., Vargas, P., Sundaram, H., & Himelboim, I. (2019). Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers. link >
- Yun, J. (2019). Staying Ahead of the Data Tsunami - The Social Media Macroscope Helps Researchers Go with the Big Data Flow.
- Yun, J., Vance, N., Wang, C., Marini, L., Troy, J., Donelson, C., Chin, C., & Henderson, M. (2019). The Social Media Macroscope: A Science Gateway for Research Using Social Media Data. link >
- Yun, J., Duff, B., Vargas, P., Himelboim, I., & Sundaram, H. (2019). Can We Find the Right Balance in Cause-Related Marketing? Analyzing the Boundaries of Balance Theory in Evaluating Brand-Cause Partnerships. Psychology & Marketing, Wiley, 36 (11), 989-1002. link >
- Yun, J., Pamuksuz, U., & Duff, B. (2019). Are We Who We Follow? Computationally Analyzing Human Personality and Brand Following on Twitter. 38 (5), 776-795. link >
Other Publications
Working Papers
- Pamuksuz, U., Yun, J., & Humphreys, A. A Brand New Look at You: Predicting Brand Personality in Social Media with Machine Learning.
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