Joseph Yun

Joseph Yun

Research Assistant Professor of Accountancy and Director of the Data Science Research Service

  • Email

Contact

2046 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

jtyun@illinois.edu

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Educational Background

  • PhD, Informatics, University of Illinois at Urbana-Champaign, 2018
  • M.S., Advertising, University of Illinois at Urbana-Champaign, 2014
  • B.S., Computer Science, University of Illinois at Urbana-Champaign, 2001

Positions Held

  • Research Assistant Professor of Accountancy, University of Illinois at Urbana-Champaign, 2019 to present
  • Director of the Data Science Research Service, University of Illinois at Urbana-Champaign, 2019 to present

Recent Publications

  • Yun, J., Duff, B., Vargas, P., Sundaram, H., & Himelboim, I. (2019). Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers.  link >
  • Yun, J. (2019). Staying Ahead of the Data Tsunami - The Social Media Macroscope Helps Researchers Go with the Big Data Flow.
  • Yun, J., Vance, N., Wang, C., Marini, L., Troy, J., Donelson, C., Chin, C., & Henderson, M. (2019). The Social Media Macroscope: A Science Gateway for Research Using Social Media Data.  link >
  • Yun, J., Duff, B., Vargas, P., Himelboim, I., & Sundaram, H. (2019). Can We Find the Right Balance in Cause-Related Marketing? Analyzing the Boundaries of Balance Theory in Evaluating Brand-Cause Partnerships. Psychology & Marketing, Wiley, 36 (11), 989-1002.  link >
  • Yun, J., Pamuksuz, U., & Duff, B. (2019). Are We Who We Follow? Computationally Analyzing Human Personality and Brand Following on Twitter. 38 (5), 776-795.  link >

Other Publications

Working Papers

  • Pamuksuz, U., Yun, J., & Humphreys, A. A Brand New Look at You: Predicting Brand Personality in Social Media with Machine Learning.

Contact

2046 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

jtyun@illinois.edu

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