Joseph Yun
Research Assistant Professor of Accountancy and Director of the Data Science Research Service
Contact
2046 Business Instructional Facility
515 Gregory Drive
Champaign, IL 61820
Listings
Educational Background
- PhD, Informatics, University of Illinois at Urbana-Champaign, 2018
- M.S., Advertising, University of Illinois at Urbana-Champaign, 2014
- B.S., Computer Science, University of Illinois at Urbana-Champaign, 2001
Positions Held
- Director of the Data Science Research Service, University of Illinois at Urbana-Champaign, 2019 to present
- Research Assistant Professor of Accountancy, University of Illinois at Urbana-Champaign, 2019 to present
Recent Publications
- Yun, J., Duff, B., Vargas, P., Sundaram, H., & Himelboim, I. (2019). Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers. Journal of Interactive Advertising, Taylor and Francis, 20 (1), 47-59. link >
- Yun, J. (2019). Staying Ahead of the Data Tsunami - The Social Media Macroscope Helps Researchers Go with the Big Data Flow. Science Node.
- Yun, J., Vance, N., Wang, C., Marini, L., Troy, J., Donelson, C., Chin, C., & Henderson, M. (2019). The Social Media Macroscope: A Science Gateway for Research Using Social Media Data. Future Generation Computer Systems, Elsevier. link >
- Yun, J., Duff, B., Vargas, P., Himelboim, I., & Sundaram, H. (2019). Can We Find the Right Balance in Cause-Related Marketing? Analyzing the Boundaries of Balance Theory in Evaluating Brand-Cause Partnerships. Psychology & Marketing, Wiley, 36 (11), 989-1002. link >
- Yun, J., Pamuksuz, U., & Duff, B. (2019). Are We Who We Follow? Computationally Analyzing Human Personality and Brand Following on Twitter. International Journal of Advertising, Taylor and Francis, 38 (5), 776-795. link >
Other Publications
Conference Proceedings
- Wang, C., Marini, L., Chin, C., Vance, N., Donelson, C., Meunier, P., & Yun, J. Forthcoming. Social Media Intelligence and Learning Environment: An Open Source Framework for Social Media Data Collection, Analysis and Curation. 2019 15th International Conference on eScience (eScience: IEEE. link >
Working Papers
- Pamuksuz, U., Yun, J., & Humphreys, A. A Brand New Look at You: Predicting Brand Personality in Social Media with Machine Learning.
Contact
2046 Business Instructional Facility
515 Gregory Drive
Champaign, IL 61820