Arun Sreekumar

Arun Sreekumar

PhD Student in Business Administration

  • Email

Contact

330 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

aruns2@illinois.edu

Google Scholar

Update Your Profile Refresh Your Profile

Listings

Educational Background

  • Post Grad. Diploma, Management, Indian Institute of Forest Management, 2012

Positions Held

  • Instructor, Gies College of Business, University of Illinois, 2019-2020
  • Graduate Research Asssistant, Gies College of Business, University of Illinois, 2016 to present
  • Area Convenor & Associate Fellow, The Energy and Resources Institute (TERI), 2012-2016
  • Visiting Graduate Scholar, Gund Institute of Ecological Economics, University of Vermont, 2011
  • Research Assistant, Kerala Agricultural University, 2009-2010

Recent Publications

  • Viswanathan, M., & Sreekumar, A. Forthcoming. Consumers and Technology in a Changing World: The Perspective From Subsistence Marketplaces. European Journal of Marketing.
  • Viswanathan, M., Sreekumar, A., & Gau, R., Ramendra Singh (Ed.) (2018). Evolving and Expanding Marketing to Address Challenges and Opportunities in Subsistence Marketplaces: Looking Back and Forward. Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets Emerald Group Publishing, Ltd.
  • Otnes, C., Tuncay Zayer, L., Arias, R., & Sreekumar, A. (2018). The Roles of Extraordinary Beliefs in Consumer Rituals. Journal of the Association for Consumer Research, 3 (4), 566-581.
  • Viswanathan, M., Duncan, R., Grigortsuk, M., & Sreekumar, A. (2018). A Bottom-Up Approach to Understanding Low-Income Patients: Implications for Health-Related Policy. Journal of Law, Medicine & Ethics, 46 (3), 658-664.
  • Rehman, I., Sreekumar, A., Gill, B., & Worrell, E. (2017). Accelerating access to energy services: Way forward. Advances in Climate Change Research, 8 (1), 57-61.
  • Viswanathan, M., & Sreekumar, A. (2017). Marketing and Poverty Alleviation: Synergizing Research, Education, and Outreach Through the Subsistence Marketplaces Approach Markets, Globalization & Development Review, 2 (4).

Other Publications

Working Papers

  • Jaikumar, S., Dutta, S., Sreekumar, A., & Viswanathan, M. Impact of Entrepreneurship on Objective and Subjective Economic Wellbeing in Emerging Markets: A Longitudinal Study from India.
  • Viswanathan, M., Arias, R., & Sreekumar, A. Extreme Marketplace Exclusion in Subsistence Marketplaces: A Study in a Refugee Settlement in Nakivale, Uganda.
  • Viswanathan, M., Sinha, G., & Sreekumar, A. Bottom-Up Social Innovation in Subsistence Marketplaces.
  • Viswanathan, M., Sreekumar, A., Jaikumar, S., & Dutta, S. Managing Product Quantities through Making, Smoothing Purchase and Stocking in Subsistence Marketplaces: A Field Experiment in India on the Effects of Marketplace Literacy Education and Self-Help Grou.

Honors and Awards

  • Petullo Fellowship, Department of Business Administration, University of Illinois, 2020-2021
  • Avnish Chaturvedi Memorial Award, Department of Business Administration, University of Illinois, 2019-2020
  • Dissertation Travel Fellowship, Graduate College, University of Illinois, 2019-2020
  • Stellner Scholarship, Department of Business Administration, University of Illinois, 2019-2019
  • Zwisler Summer Fellowship, University of Illinois, Urbana-Champaign, 2016-2017
  • Jagdish N. Sheth Doctoral Fellowship, University of Illinois, Urbana Champaign, 2016-2016

Service

  • Doctoral Student Coordinator, Subsistence Marketplaces Immersion Conference, 2020-2020
  • Ad Hoc Reviewer, Journal of Business Research, 2019-2020
  • Ad Hoc Reviewer, Journal of Consumer Affairs, 2019-2020
  • Session Co-Chair, Association for Consumer Research, 2018-2018
  • Doctoral Student Coordinator, Subsistence Marketing Conference 2018, 2018-2018

Teaching Interests

My areas of teaching interest are marketing strategy and marketing analytics. I have taught a course on B2B marketing in Fall 2019 (Teaching effectiveness: 4.5/5). Additionally, I have delivered guest lectures on customer analytics, new product development and sustainable marketing, and taught a module to online MBA students.

In my teaching, I make efforts to incorporate one or all of the following: (1) mini-cases involving group discussion and role play, (2) data analysis using R, and (3) guest-lectures from senior managers to provide a real-world perspective.

Research Interests

My research investigates issues at the intersection of marketing and public policy in emerging markets. I use a combination of natural language processing, machine learning, and field studies in my projects. My projects are centered around two broad questions:
(1) How are non-deceptive counterfeit products marketed in online and physical marketplaces?
(2) How can markets be made inclusive for low-income consumers?

My ongoing project investigates language-based cues found in product descriptions of counterfeit products. Using probabilistic topic modeling and predictive analysis, I develop a model that can identify counterfeit products with 80% accuracy.

Current Courses

  • Marketing to Business and Govt (BADM 327) Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies.

Contact

330 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

aruns2@illinois.edu

Google Scholar

Update Your Profile Refresh Your Profile