Consumers don't typically think of an insurance company as a dream-maker, but thanks to Telisa Yancy and her three-year-old "Insure Carefully, Dream Fearlessly" campaign, the image works for American Family Insurance.
As CMO at the Madison, Wisc.-based firm, Yancy has innovated in the category with refreshingly upfront advertising about the role of an insurance brand, separating itself from competitors that highlight price and humor in marketing.
