Simrun Sethi

Teaching Assistant Professor of Business Administration

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Master in Business Design, Domus Academy, 2007
Diploma in, Business Management, SVKM's Narsee Monjee Institute of Management Studies (NMIMS), 2001
Interior Design, SNDT University, 1989

Teaching Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2020 to present
Lecturer of Business Administration, Business Administration, University of Illinois, 2017 to present
Lecturer of Industrial Design, University of Illinois at Urbana-Champaign, 2017 to present
Business Design Manager, Future Factory, 2014-2016
Associate Professor, Sushant School of Design, Ansal University, 2013-2018
Project Manager, Rajeev Sethi Scenographer, 2012
Business Design Consultant, Simrun S Sethi, 2011-2013
Consultant, SSETHI Strategic Business Design Consultant, 2008-2011
Founder, Jolly Design, 1996-2005
Head of Interior, Circus Design Studio, 1989-2005

Sanabria-Véaz , K., Sethi, S., Haran, V., & Switzky, R., Shin C.S., Di Bucchianico G., Fukuda S., Ghim YG., Montagna G., Carvalho C. (Ed.) (2021). Behavioral Barriers to Adoption of the Safer Illinois App: A Human-Centered Approach. Advances in Industrial Design. AHFE 2021. Lecture Notes in Networks and Systems ( vol. 260, pp. 201-209). AHFE 2021: Springer. link >

Sethi, S., & Sethi, S. Forthcoming. Narrative as a Vehicle for Learning. Fourteenth International Conference on Design Principles & Practices.
Shi, S., Sethi, S., & Sethi, S. (2024). Human-Centered Design in Optimizing Fitness Benches. Training, Education, and Learning Sciences ( vol. 155, pp. 130-140). 15th International Conference on Applied Human Factors and Ergonomics (2024: AHFE Open Access. link >
Sethi, S. (2022). Interdisciplinary Learning - Tomorrow’s Executive as Creative Problem Solvers. Proceedings of the 3rd AHFE International Conference on Creativity, Innovation and Entrepreneurship ( vol. 31,). 13th AHFE International Conference (2022: Springer. link >
Sethi, S., & Sethi, S. (2020). Personal Experience in Concept Generation of New Products. ( vol. 1218, pp. 169-174). Advances in Intelligent Systems and Computing, AHFE 2020, Cham: Springer. link >
Sethi, S., & Sethi, S. (2020). Personal Experience in Concept Generation of New Products, Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. ( vol. 1218, pp. 169 -174). AHFE 2020: International Conference on Applied Human Factors and Ergonomics, Switzerland AG: Springer Nature. link >

Sethi, S. (2022). Interdisciplinary Learning: Tomorrow’s Executive as Creative Problem Solvers. Applied Human Factor and Ergonomics (AHFE) 2022.
Sethi, S., Sanabria-Véaz, K., Haran, V., & Switzky, R. (2021). Behavioral Barriers to Adoption of the Safer Illinois App: A Human-Centered Approach. AHFE2021.
Sethi, S., & Sethi, S. (2020). Narrative as a Vehicle for Learning” Fourteenth International Conference on Design Principles & Practices. Fourteenth International Conference on Design Principles & Practices.

List of Teachers Ranked as Excellent (2018, 2019, 2020, 2021), University of Illinois, Urbana Champaign, 2021, UIUC, 2018 to present
List of Teachers Ranked as Excellent (Spring and Fall 2022, Spring 2023), University of Illinois, Urbana Champaign, 2022-2023

New Product Development (BADM 329) Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products.