Samantha Koon

Samantha Koon

Director-Hoeft Technology & Management

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Educational Background

  • Master of Business Administration, Indiana University, 2009
  • Master of Science, Educational Technology, Purdue University, 2004
  • Bachelor of Science, Sales and Marketing, Purdue University, 2000

Positions Held

  • Director, The Hoeft Technology & Management Program, Gies College of Business, University of Illinois, 2021 to present
  • Director of Communications, Illinois Extension, University of Illinois, 2019-2021
  • Owner and Chief Strategist, Comprise Communications, 2013-2018
  • Lecturer, University of Illinois, 2013 to present
  • Director, Marketing and Member Services, International Society of Arboriculture, 2010-2013
  • Director of Communications, Purdue University, 2008-2010

Teaching Interests

Samantha teaches several courses at the University of Illinois, focusing on entrepreneurship, innovation, and communications. She has nearly 20 years of experience in a variety of roles in the non-profit and higher education sectors.

Current Courses


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