Mark Wolters

Mark Wolters

Teaching Associate Professor of Business Administration and Academic Director, Marketing Major

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Contact

13 Wohlers Hall

1206 S Sixth St

Champaign, IL 61820

217-244-3059

mwolter@illinois.edu

Website

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Listings

Educational Background

  • Ph.D., Management, Finance and Banking, Universidade Tecnica de Lisboa, 2011
  • M.Sc., Economics & Management Sciences, International Management, Information Technology, Industrial Economics, Humboldt University, 2002
  • B.Sc., Business Administration in Marketing, University of Illinois at Urbana-Champaign, 1999

Positions Held

  • Advisory Board Member, The College Board, 2022-2023
  • Academic Director, Marketing Major, Business Administration, University of Illinois at Urbana-Champaign, 2019 to present
  • Teaching Associate Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2018 to present
  • Teaching Assistant Professor, University of Illinois at Urbana Champaign, 2017-2018
  • Lecturer of Business Administration, The University of Illinois at Urbana Champaign, 2015-2017
  • Visiting Lecturer, Wirschaftsuniversitaet Wien, 2014
  • Visiting Lecturer, Minzu University, 2013
  • Visiting Assitant Professor, University of Illinois at Urbana Champaign, 2012-2015
  • Adjunct Faculty, Universidade Técnica de Lisboa-Instituto Superior de Economia e Gestão, 2011
  • Visiting Lecturer, University of Illinois at Urbana Champaign, 2011
  • Presenter & Owner, Wolters World Travel & Culture, 2009 to present
  • Regente/Head Lecturer/Teaching Assitant, Universidade Nova de Lisboa-NOVA School of Business and Economics, 2007-2011
  • Economics Department Lecturer, Klaipeda University, 2005
  • Business Lecturer, Klaipeda Social Science College, 2004-2006
  • Business Lecturer, Klaipeda Business College, 2003-2006
  • Business Lecturer, Vilnius Business College, 2003-2006
  • Executive Assistant, Wachovia Securities, LLC, 2003-2006
  • Senior Consultant, Brandscape, 2003-2006
  • Finance and Management Lecturer, Lithuanian Christian College, 2002-2003

Recent Publications

  • Wolters, M. Forthcoming. BADM 320: Principles of Marketing Course Packet. McGraw-Hill, Inc.
  • Wolters, M. Forthcoming. BADM 420: Decision Making in Marketing Second Edition. Champaign, IL: Stipes Publishing L.L.C.
  • Wolters, M., Steve Woodard (Ed.) (2024). Essential Topics for a Marketing Career. ( pp. 243). Champaign, Illinois: Stipes Publishing.
  • Wolters, M. (2023). Understanding Marketing: For Students and Entrepreneurs. New York, NY: McGraw Hill.

Other Publications

Articles

  • Wolters, M., Correa, F., & Felix von Borell de Araujo, B. (2016). O Sotaque Estadunidense Representa uma Vantagem em Decisões de Emprego no Brasil? Revista de Administração Contemporânea, 20.6 693-714.
  • Wolters, M., Couto, E., & Felicio, E. (2014). The Effects of the Global Financial Crisis on Brazilian Banking Efficiency. Innovar Journal, 24 (53).
  • Shahbaz, M., Gill, S., Malik, M., & Wolters, M. (2013). An analysis of a causal relationship between economic growth and terrorism in Pakistan. Economic Modelling, 35.
  • Wolters, M., & Samagaio, A. (2010). Comparative analysis of government forecasts for the Lisbon Airport. Journal of Air Transport Management, 16 (4), 213-217.

Books and Monographs

  • Wolters, M. (2020). BADM 395: Social Media Marketing 1st Edition. Champaign, IL: Stipes Publishing.
  • Wolters, M. (2020). BADM 320: Principles of Marketing. Champaign, IL: Stipes Publishing L.L.C.  link >
  • Wolters, M. (2019). BADM 420: Decision Making in Marketing Fifth Edition. Champaign, IL: Stipes Publishing.
  • Wolters, M., Stipes Publishing (Ed.) (2014). Decision Making in Marketing. ( pp. 183). Champaign, IL: Stipes Publishing Company.

Conference Proceedings

  • Wolters, M. Forthcoming. You Have to Be C.R.A.Z.Y. to Be a Great Marketing Professor. Society for Marketing Advances: The Age of A.I.  link >

Presentations

  • Wolters, M. (2022). Successfully Integrating YouTube into Business Education. NBS Food for Thought Seminar Series, Norwich Business School - University of East Anglia.
  • Wolters, M. (2019). Engaging Students Effectively in Large Lectures. Marketing Management Association Fall Educator’s Conference 2019 , Marketing Management Association.
  • Wolters, M. (2018). Effectively working with corporate clients in marketing courses. Marketing Management Association Fall Educators Conference 2018 , Marketing Management Association.
  • Wolters, M., Karsaklian, E., Pelton, L., & Yelkur, R. (2016). Travel and Study Abroad: Design and Execution Insights Panel Position Paper. 2016 Marketing Management Association Fall Educators' Conference.
  • Wolters, M., Couto, E., & Felicio, E. (2013). The Effects of the Global Financial Crisis on Brazilian Banking Efficiency. International Network of Business and Management Journal 2013.
  • Wolters, M., Couto, E., & Gill, S. (2013). The Effects of the Global Financial Crisis on Financial Innovation and Banking Market Structure in Brazil. International Network of Business and Management Journal 2013.
  • Gill, S., & Wolters, M. (2013). Does Terrorism Impede Private Investment in Pakistan? TAXES A&M INT. UNIVERSITY.
  • Shahbaz, M., Gill, S., Malik, M., & Wolters, M. (2013). Does Terrorism Impede Private Investment in Pakistan. 17th Annual Western Hemisphere Trade Conference: Western Hemisphere Meets Eastern Hemisphere: Trade.
  • Wolters, M. (2011). Networking for Entrepreneurs. Universidade Nova de Lisboa - Start Me Up Conference.
  • Wolters, M. (2008). Developments in the Brazilian Banking Sector: A Focus on Evaluating Efficiency and Competition IV Seminario Portugal/Brasil at the Technical University of Lisbon.
  • Wolters, M. (2008). Efficiency, Concentration and Competition in the Brazilian Banking Sector. Technical University of Lisbon Department of Business Administration Seminar.
  • Wolters, M. (2006). The Challenges of the European Business Environment for Brazilian Companies. Escola Superior de Propganda e Marketing.

Honors and Awards

  • Distinguished Teaching Award, Society for Marketing Advances, 2025
  • Best Paper in "Distinguished Teaching", Society for Marketing Advances, 2025
  • Marketing Management Association Master Teacher Award Winner, Marketing Management Association, 2023
  • List of Teachers Ranked As Excellent-Outstanding Ranking in the Top 5% of the Faculty at the University of Illinois., University of Illinois at Urbana Champaign, 2012-2021
  • Poets & Quants Top 50 Undergraduate Business Professor, Poets & Quants, 2020-2020

Service

  • Board Member, Marketing Management Association, 2024-2027

Teaching Interests

Marketing, Business Strategy, Professional Development, Entrepreneurship, Consumer Behavior

Research Interests

Social Media, Entrepreneurship, Cross Cultural Marketing and Management, Efficiency Measures, Competition Measures,

Current Courses

  • Principles of Marketing (BADM 320) Emphasizes the concepts of planning, organization, control, and decision making as they are applied in the management of the marketing function. Provides an overview of aspects of the marketing discipline.

Contact

13 Wohlers Hall

1206 S Sixth St

Champaign, IL 61820

217-244-3059

mwolter@illinois.edu

Website

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