Mark Wolters

Teaching Associate Professor of Business Administration and Academic Director, Marketing Major

Contact

13 Wohlers Hall

1206 S Sixth St

Champaign, IL 61820

217-244-3059

mwolter@illinois.edu

Website

Listings

Educational Background

Ph.D., Management, Finance and Banking, Universidade Tecnica de Lisboa, 2011
M.Sc., Economics & Management Sciences, International Management, Information Technology, Industrial Economics, Humboldt University, 2002
B.Sc., Business Administration in Marketing, University of Illinois at Urbana-Champaign, 1999

Positions Held

Advisory Board Member, The College Board, 2022-2023
Academic Director, Marketing Major, Business Administration, University of Illinois at Urbana-Champaign, 2019 to present
Teaching Associate Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2018 to present
Teaching Assistant Professor, University of Illinois at Urbana Champaign, 2017-2018
Lecturer of Business Administration, The University of Illinois at Urbana Champaign, 2015-2017
Visiting Lecturer, Wirschaftsuniversitaet Wien, 2014
Visiting Lecturer, Minzu University, 2013
Visiting Assitant Professor, University of Illinois at Urbana Champaign, 2012-2015
Adjunct Faculty, Universidade Técnica de Lisboa-Instituto Superior de Economia e Gestão, 2011
Visiting Lecturer, University of Illinois at Urbana Champaign, 2011
Presenter & Owner, Wolters World Travel & Culture, 2009 to present
Regente/Head Lecturer/Teaching Assitant, Universidade Nova de Lisboa-NOVA School of Business and Economics, 2007-2011
Economics Department Lecturer, Klaipeda University, 2005
Business Lecturer, Klaipeda Social Science College, 2004-2006
Business Lecturer, Klaipeda Business College, 2003-2006
Business Lecturer, Vilnius Business College, 2003-2006
Executive Assistant, Wachovia Securities, LLC, 2003-2006
Senior Consultant, Brandscape, 2003-2006
Finance and Management Lecturer, Lithuanian Christian College, 2002-2003

Recent Publications

Wolters, M. Forthcoming. BADM 320: Principles of Marketing Course Packet. McGraw-Hill, Inc.
Wolters, M. Forthcoming. BADM 420: Decision Making in Marketing Second Edition. Champaign, IL: Stipes Publishing L.L.C.
Wolters, M., Steve Woodard (Ed.) (2024). Essential Topics for a Marketing Career. ( pp. 243). Champaign, Illinois: Stipes Publishing.
Wolters, M. (2023). Understanding Marketing: For Students and Entrepreneurs. New York, NY: McGraw Hill.

Other Publications

Articles

Wolters, M., Correa, F., & Felix von Borell de Araujo, B. (2016). O Sotaque Estadunidense Representa uma Vantagem em Decisões de Emprego no Brasil? Revista de Administração Contemporânea, 20.6 693-714.
Wolters, M., Couto, E., & Felicio, E. (2014). The Effects of the Global Financial Crisis on Brazilian Banking Efficiency. Innovar Journal, 24 (53).
Shahbaz, M., Gill, S., Malik, M., & Wolters, M. (2013). An analysis of a causal relationship between economic growth and terrorism in Pakistan. Economic Modelling, 35.
Wolters, M., & Samagaio, A. (2010). Comparative analysis of government forecasts for the Lisbon Airport. Journal of Air Transport Management, 16 (4), 213-217.

Books and Monographs

Wolters, M. (2020). BADM 395: Social Media Marketing 1st Edition. Champaign, IL: Stipes Publishing.
Wolters, M. (2020). BADM 320: Principles of Marketing. Champaign, IL: Stipes Publishing L.L.C. link >
Wolters, M. (2019). BADM 420: Decision Making in Marketing Fifth Edition. Champaign, IL: Stipes Publishing.
Wolters, M., Stipes Publishing (Ed.) (2014). Decision Making in Marketing. ( pp. 183). Champaign, IL: Stipes Publishing Company.

Conference Proceedings

Wolters, M. Forthcoming. You Have to Be C.R.A.Z.Y. to Be a Great Marketing Professor. Society for Marketing Advances: The Age of A.I. link >

Presentations

Wolters, M. (2022). Successfully Integrating YouTube into Business Education. NBS Food for Thought Seminar Series, Norwich Business School - University of East Anglia.
Wolters, M. (2019). Engaging Students Effectively in Large Lectures. Marketing Management Association Fall Educator’s Conference 2019 , Marketing Management Association.
Wolters, M. (2018). Effectively working with corporate clients in marketing courses. Marketing Management Association Fall Educators Conference 2018 , Marketing Management Association.
Wolters, M., Karsaklian, E., Pelton, L., & Yelkur, R. (2016). Travel and Study Abroad: Design and Execution Insights Panel Position Paper. 2016 Marketing Management Association Fall Educators' Conference.
Wolters, M., Couto, E., & Felicio, E. (2013). The Effects of the Global Financial Crisis on Brazilian Banking Efficiency. International Network of Business and Management Journal 2013.
Wolters, M., Couto, E., & Gill, S. (2013). The Effects of the Global Financial Crisis on Financial Innovation and Banking Market Structure in Brazil. International Network of Business and Management Journal 2013.
Gill, S., & Wolters, M. (2013). Does Terrorism Impede Private Investment in Pakistan? TAXES A&M INT. UNIVERSITY.
Shahbaz, M., Gill, S., Malik, M., & Wolters, M. (2013). Does Terrorism Impede Private Investment in Pakistan. 17th Annual Western Hemisphere Trade Conference: Western Hemisphere Meets Eastern Hemisphere: Trade.
Wolters, M. (2011). Networking for Entrepreneurs. Universidade Nova de Lisboa - Start Me Up Conference.
Wolters, M. (2008). Developments in the Brazilian Banking Sector: A Focus on Evaluating Efficiency and Competition IV Seminario Portugal/Brasil at the Technical University of Lisbon.
Wolters, M. (2008). Efficiency, Concentration and Competition in the Brazilian Banking Sector. Technical University of Lisbon Department of Business Administration Seminar.
Wolters, M. (2006). The Challenges of the European Business Environment for Brazilian Companies. Escola Superior de Propganda e Marketing.

Honors and Awards

Best Paper in "Distinguished Teaching", Society for Marketing Advances, 2025
Distinguished Teaching Award, Society for Marketing Advances, 2025
Marketing Management Association Master Teacher Award Winner, Marketing Management Association, 2023
List of Teachers Ranked As Excellent-Outstanding Ranking in the Top 5% of the Faculty at the University of Illinois., University of Illinois at Urbana Champaign, 2012-2021
Poets & Quants Top 50 Undergraduate Business Professor, Poets & Quants, 2020-2020

Service

Board Member, Marketing Management Association, 2024-2027

Teaching Interests

Marketing, Business Strategy, Professional Development, Entrepreneurship, Consumer Behavior

Research Interests

Social Media, Entrepreneurship, Cross Cultural Marketing and Management, Efficiency Measures, Competition Measures,

Current Courses

Principles of Marketing (BADM 320) Emphasizes the concepts of planning, organization, control, and decision making as they are applied in the management of the marketing function. Provides an overview of aspects of the marketing discipline.