Douglas Laney
Adjunct Clinical Assistant Professor of Accountancy
Douglas Laney is an adjunct clinical assistant professor of accountancy at the University of Illinois at Urbana-Champaign. He joined Illinois in 2018, and teaches courses in infonomics and executive introduction to business analytics, which also are available online through Coursera. He earned a BS in liberal arts & sciences from the University of Illinois in 1986. Laney also is the Data & Analytics Strategy Innovation Fellow at West Monroe Partners where he consults to business, data, and analytics leaders on realizing new value streams from their data assets. He originated the field of infonomics and authored the best-selling book, “Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage.” Previously, he was a distinguished analyst with Gartner’s chief data officer research and advisory group, and is a three-time Gartner annual thought leadership award recipient. Laney also writes for Forbes and other business and technology journals.
Listings
Educational Background
- B.S. LAS, LAS Administration, University of Illinois at Urbana-Champaign, 1986
Positions Held
- Adjunct Clinical Assistant Professor of Accountancy, University of Illinois at Urbana-Champaign, 2018 to present
Recent Publications
- Laney, D. (2022). Data Juice: 101 Real-World Stories of How Organizations Are Squeezing Value From Available Data Assets. link >
- Laney, D. (2022). A Lesson In Flawed Metrics Design: The New Global Supply Chain Pressure Index. Forbes, Forbes. link >
- Laney, D. (2022). Data Valuation Paves The Road To The Future For Highways England. Forbes, Forbes. link >
- Laney, D. (2022). Digital Mindfulness: Being Digital Instead Of Doing Digital. Forbes, Forbes. link >
- Laney, D. (2022). Your Company’s Data May Be Worth More Than Your Company. Forbes, Forbes. link >
- Laney, D. (2021). Outsmarting AI To Be The Grandmaster Of Your Industry. Forbes, Forbes. link >
- Laney, D. (2021). Take A Product Management Approach To Data Monetization. Forbes, Forbes. link >
- Laney, D. (2021). The 18 Generally Agreed-Upon Information Principles. LinkedIn Pulse, Forbes. link >
Other Publications
Articles
- Laney, D. (2021). Data: The new differentiator in manufacturing analytics. West Monroe, Forbes. link >
- Laney, D. (2021). Why Your Company Doesn’t Measure The Value Of Its Data Assets. Forbes, Forbes. link >
- Laney, D. (2020). The Data Land-Grab Continues As S&P Global Acquires IHS Markit For $44 Billion. Forbes, Forbes. link >
- Laney, D. (2020). The Pandemic Made Your Business Forecasts Sick. What’s The Cure? Forbes, Forbes. link >
- Laney, D. (2020). Data Monetization: New Value Streams You Need Right Now. Forbes, Forbes. link >
- Laney, D. (2020). Courts Restricting You Access to Your Own Data. Medium, Medium. link >
- Laney, D. (2020). Data Diligence: The Missing Method In M&A Due Diligence. Forbes, Forbes. link >
- Laney, D. (2020). Unprecedented? With Data, Analytics And Scenario Planning, There’s No Such Thing. Forbes, Forbes. link >
- Laney, D. (2019). 12 characteristics of a great data and analytics maturity model. Information Management, Information Management. link >
Books and Monographs
- Laney, D. (2018). Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage 1st Edition. Taylor & Francis. link >
Current Courses
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Infonomics (MBA 565) This course provides a non-technical perspective on and methods for monetizing, managing and measuring information as if it were any other kind of corporate asset. Topics also will include information’s unique economic characteristics and legal status, the importance of alternative data sources, new and emerging information-related roles, and concerns surrounding information ownership, sovereignty, privacy, and ethics.