Bryn Choi

Presentations

• Choi, B. (2026). Embedding meaning into products: Artistic value infusion in the video game market, 2001–2022. EGOS Colloquium.
• Choi, B. (2026). The Role of Artistic Value Salience in Product Evaluation: Evidence from the Global Market for Video Games, 2001–2022. Consortium on Competitiveness and Cooperation.
• Choi, B. (2026). Embedding Meaning into Products: Artistic Value Infusion in the Video Game Market, 2001–2022. East Coast Doctoral Conference, Columbia Business School and NYU Stern School of Business.
• Choi, B. (2026). Embedding Meaning into Products: Artistic Value Infusion in the Video Game Market, 2001–2022. Strategic Management Ph.D. Student Day, Daniels School of Business, Purdue University.
• Choi, B., & Li, Y. (2025). The Game Changer’s Dilemma: Consumer Anti-“Woke” Backlash to Inclusive Products. AOM Annual Meeting.
• Choi, B., Khessina, O., & Kraatz, M. (2025). Embedding Products with Meaning: Social and Artistic Value Infusion in Cultural Industries. Academy of Management Meeting.
• Choi, B., & Li, Y. (2025). The Game Changer’s Dilemma: Consumer Anti-“Woke” Backlash to Inclusive Products. Equitable Opportunity Conference.
• Choi, B., & Li, Y. (2025). The Game-Changer’s Dilemma: Anti-"Woke" Backlash to Inclusivity in Consumer Markets. Industry Studies Association Annual Conference.
• Choi, B., Khessina, O., & Kraatz, M. (2025). Embedding Products with Meaning: Social and Artistic Value Infusion in Cultural Industries. Industry Studies Association Annual Conference.
• Choi, B., Khessina, O., & Reis, S. (2025). Optimal Distinctiveness Decomposed: Balancing Functionality and Aesthetics in Products. Industry Studies Association Annual Conference.
• Choi, B., & Li, Y. (2025). The Game-Changer’s Dilemma: Anti-"Woke" Backlash to Inclusivity in Consumer Markets. Nonmarket Strategy Research Community Doctoral Conference.
• Choi, B., Khessina, O., & Kraatz, M. (2025). Embedding Products with Meaning: Social and Artistic Value Infusion in Cultural Industries. Berkeley Culture Conference.
• Choi, B., & Li, Y. (2024). When Inclusivity Conflicts with Identity: Consumer Response to Social Inclusivity in Product Design. Equitable Opportunity Conference.
• Choi, B., Khessina, O., & Reis, S. (2024). Decomposing Optimal Distinctiveness: The Aesthetic versus Functional Dimensions of Product Categories. Nagymaros Workshop, Universidad Carlos III de Madrid.
• Choi, B. (2024). Audience Dynamics in a New Market for Socially Inclusive Products. Emerging Markets Institute PhD Conference, Cornell Emerging Markets Institute.
• Choi, B. (2024). Audience Response to Corporate Social Activism at the Product Level. Collective Impact Doctoral Workshop, Mack Institute for Innovation Management, Wharton School.
• Choi, B., Khessina, O., & Reis, S. (2023). Decomposing Optimal Distinctiveness: The Aesthetic versus Functional Dimensions of Product Categories. Academy of Management Meeting.