Listings
Educational Background
- J.D., Harvard Law School, Harvard University, 2020
- B.A., Comparative Literature & Culture, Yonsei University, 2017
Positions Held
- Research & Teaching Assistant, Kellogg School of Management, Northwestern University, 2020-2021
Recent Publications
Other Publications
Presentations
- Choi, B., Khessina, O., & Kraatz, M. (2025). Embedding Products with Meaning: Social and Artistic Value Infusion in Cultural Industries. Academy of Management Meeting.
- Choi, B., Khessina, O., & Reis, S. (2024). Decomposing Optimal Distinctiveness: The Aesthetic versus Functional Dimensions of Product Categories. Nagymaros Workshop, Universidad Carlos III de Madrid.
- Choi, B., Khessina, O., & Reis, S. (2023). Decomposing Optimal Distinctiveness: The Aesthetic versus Functional Dimensions of Product Categories. Academy of Management Meeting.
Grants
- Gies BA Department Senior Faculty Grant, Gies BA Department, University of Illinois, Urbana-Champaign, 2024


