Course Hours: 3

Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective. See Course in Course Explorer

Prerequisite: BADM 320.

Past Sections

Section Schedule Type Dates Instructor Days Times Location
ALecture-Discussion8/27/2018 - 12/12/2018Oh, HM,W02:00 PM - 03:20 PM2057 Business Instructional Fac
BLecture-Discussion1/14/2019 - 5/1/2019Zhuang, MT,R09:30 AM - 10:50 AM1049 Business Instructional Fac