Course Hours: 3

Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies. See Course in Course Explorer

Prerequisite: BADM 320.

Upcoming Sections

Section Schedule Type CRN Dates Instructor Days Times Location Credit
ALecture-Discussion 519838/26/2019 - 12/11/2019Sreekumar, AM,W11:00 AM - 12:20 PM241 Wohlers Hall3

Past Sections

Section Schedule Type Dates Instructor Days Times Location
ALecture-Discussion8/27/2018 - 12/12/2018Nezami, MM,W11:00 AM - 12:20 PM241 Wohlers Hall
ALecture-Discussion1/14/2019 - 5/1/2019Nezami, MT,R02:00 PM - 03:20 PM3009 Business Instructional Fac