BADM Marketing Header - students attending a lecture

Marketing

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The marketing faculty is renowned for creating carefully crafted classroom experiences that are based on current marketing practices and grounded in real-world examples. Marketing faculty deliver core and elective courses at the undergraduate, master’s and doctoral levels.

Research

Faculty in the marketing area employ a diverse set of research methodologies to explore marketing-related problems. These include quantitative modeling, experimental design, survey approaches, and qualitative research techniques.

Our faculty explore problems ranging from marketing issues in developing economies, consumer rituals, cross-cultural consumer behavior, improving customer relationships, and creating effective models to predict the effects of marketing and retailing-related decisions. Research by our faculty appears regularly in top journals in the field, including the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology.

Aric_Rindfleisch_news480x320

"Marketing is one of the most important functions of any firm. Marketers help firms create and capture value by developing innovative new products, engaging promotional messages, effective placement in both online and offline stores and setting appropriate prices. Marketing is unique blend of art and a science and equips students with the concepts and tools to understand customers and defeat competitors."

- Arin Rindfleisch, Marketing Area Chair

View Arin Rindfleisch's profile

Gies News and Events

news item picture

Leiby brings VR, empathy into accounting discipline

The image of an accountant as a dispassionate person who isn’t influenced by status or environment doesn’t reflect today’s professional, according to Justin Leiby, associate professor of accountancy at Gies College of Business.