Aric Rindfleisch

Aric Rindfleisch

John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow

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4054 Business Instructional Facility

515 Gregory Drive

Champaign IL, 61820

217-265-0438

aric@illinois.edu

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Educational Background

  • PhD, University of Wisconsin at Madison, 1998
  • MBA, Cornell University, 1990
  • BS, Central Connecticut State University, 1987

Positions Held

  • Area Chair, Marketing, Business Administration, University of Illinois, 2018 to present
  • Executive Director, Illinois MakerLab, 2016 to present
  • Department Head, University of Illinois, 2012-2016
  • John M. Jones Professor of Marketing, Business Administration, University of Illinois, 2012 to present
  • Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2012 to present
  • McManus-Bascum Professor, University of Wisconsin, 2011-2012
  • Department Chair, University of Wisconsin, 2010-2012
  • Research Professor, Korea University, 2008-2013
  • Professor, University of Wisconsin, 2008-2011
  • Associate Dean for Research & PhD Programs, University of Wisconsin, 2008-2010
  • Visiting Professor, Tilburg University, 2005-2006
  • Associate Professor, University of Wisconsin, 2004-2008
  • Assistant Professor, University of Wisconsin, 2002-2004
  • Assistant Professor, University of Arizona, 1997-2002
  • Research Executive, Millward Brown, 1990-1992
  • Advertising Account Management Intern, J. Walter Thompson-Japan, 1989
  • Army Officer, U.S. Army Reserve, 1985-1987
  • Hospital Administration Intern, Connecticut Valley Hospital, 1985,1987

Recent Publications

  • Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation research themes for our changing environment: insights from the 2019 PDMA doctoral consortium. Journal of Product Innovation Management, 37 (2), 126-37.  link >
  • Rindfleisch, A., O'Hern, M., & Sachdev, V. (2017). The Digital Revolution, 3D Printing, and Innovation as Data. Journal of Product Innovation Management, 34 681-690.

Other Publications

Articles

  • Mahr, D., Rindfleisch, A., & Slotegraaf, R. (2015). Enhancing Crowdsourcing Success: The Role of Creative and Deliberate Problem-Solving Styles. Customer Needs and Solutions, 2 (3), 209-221.
  • Wuyts, S., Rindfleisch, A., & Citrin, A. (2015). Outsourcing Customer Support: The Role of Provider Customer Focus. Journal of Operations Management, 35 40-55.
  • Ruvio, A., Somer, E., & Rindfleisch, A. (2014). When bad gets worse: The amplifying effect of materialism on traumatic stress and maladaptive consumption. Journal of the Academy of Marketing Science, 42 (1), 90-101.
  • Jap, S., Robertson, D., Rindfleisch, A., & Hamilton, R. (2013). Low Stakes Opportunism. Journal of Marketing Research, 50 216-217.
  • Rindfleisch, A., Anita, K., Bercovitz, J., Brown, J., Cannon, J., Carson, S., Ghosh, M., Helper, S., Robertson, D., & Wathne, K. (2010). Transaction Costs, Opportunism, and Governance: Contextual Considerations and Future Research Opportunities. Marketing Letters, 21 (3), 211-222.
  • Rindfleisch, A. (1996). Marketing as Warfare: Reassessing a Dominant Metaphor Business Horizons, 3-10.

Book Chapters

  • Mohr, J., Price, L., & Rindfleisch, A. (2016). Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives. Marketing in and for a Sustainable Society ( vol. 13, pp. 29-59).
  • Rindfleisch, A., & O'Hern, M. (2015). Brand Remixing: 3D Printing the Nokia Case. Brand Meaning Management ( vol. 12, pp. 53-81).

Presentations

  • Shen, J., & Rindfleisch, A. (2019). The Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners. Annual conference of the association of consumer research.
  • Rindfleisch, A., & Sachdev, V. (2017). Teaching the World How to 3D Print. Construct 3D.
  • Sachdev, V., & Rindfleisch, A. (2017). The Illinois Makerlab-How to setup and run an academic makerspace in a business school. PDMA Conference.
  • Sachdev, V., & Rindfleisch, A. (2013). Learning by Making at the MakerLab. 3D Printing Expo.

Honors and Awards

  • Vernon Zimmerman Faculty Fellow, University of Illinois, Gies College of Business, 2019 to present
  • Doctoral Consortium Faculty, American Marketing Association, 2000, 2007, 2008, 2016, 2017
  • Excellence in Teaching Award, UPCEA, 2016
  • List of Teachers Ranked as Excellent, University of Illinois, 2014, 2016

Grants

  • MSI Research Competition on Innovation Research (with Mohr and Price), 2011
  • MSI-Wharton Interactive Media Initiative Research Grant (with Antia, O’Hern, and Schweidel), 2009
  • ACR Transformative Consumer Research Grant (with Burroughs, Moorman and Richins), 2006
  • Institute for the Study of Business Markets Research Grant (with Citrin and Wuyts), 2006
  • Netherlands Organization for Scientific Research Visitors Grant, 2005
  • University of Wisconsin-Madison CIBER Travel Grant, 2004-2007
  • Georgia Institute of Technology CIBER Grant (with Burroughs and Wong), 2003
  • University of Wisconsin-Madison CIBER Grant (with Burroughs and Wong), 2003
  • University of Wisconsin-Madison Foreign Travel Grant, 2003
  • MSI Research Grant (with Ganesan and Malter), 2000
  • University of Arizona Foundation Grant (with Burroughs),, 1999
  • University of Hawaii CIBER Grant (with Burroughs and Wong), 1999
  • University of Arizona Foreign Travel Grant, 1998
  • University of Wisconsin-Madison School of Business Dissertation Grant, 1997
  • University of Wisconsin-Madison School of Business Research Scholarship, 1996
  • Bank of Pusan (Korea) Research Grant (with Seol), 1995
  • Millward Brown, Inc. Research Grant (with Inman), 1995
  • University of Wisconsin-Madison Graduate School Research Award, 1993
  • University of Wisconsin-Madison School of Business Research Grant, 1993

Service

  • Editorial Review Board, International Journal of Research in Marketing, 2015-2017
  • Editorial Review Board, Academy of Marketing Science Review, 2014-2017
  • Editorial Review Board, Marketing Letters, 2013-2017
  • Editorial Review Board, Journal of Public Policy & Marketing, 2012-2017
  • Associate Editor, Journal of Marketing, 2011-2017
  • Editorial Review Board, Journal of Consumer Psychology, 2010-2017
  • Associate Editor, Journal of Supply Chain Management, 2008-2017
  • Editorial Review Board, Journal of Consumer Research, 2005-2017
  • Editorial Review Board, Journal of the Academy of Marketing Science, 2003-2017
  • Editorial Review Board, Journal of International Marketing, 2007-2016

Research Interests

3D Printing, New Product Development, Consumer Values

Current Courses

  • Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.

  • Making Things (BADM 331) Making Things is a hands-on course in which interdisciplinary teams of business, design and engineering students conceptualize, design, prototype, manufacture and market a new product. To create these products, they use 3D design software and hardware. The course is held in the Illinois MakerLab. By participating in this course, students develop teamwork, design, manufacturing and marketing skills.

  • Advanced Marketing Management (BADM 420) Integrative study of methods and models for marketing decision-making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. Uses lectures, case studies and simulation exercises.

  • Marketing Strategy (BADM 521) Formal analysis of strategy drawing on concepts from the theory of games, decision theory, value theory, and information theory; topics cover elements of game models, classes of decision problems, games against nature, modern utility theory, information theory, group decision making, statistical decision theory, and linear and nonlinear optimization.

  • Advanced Topics in Marketing (BADM 537) Seminar on topics associated with the development of marketing theory. Topics may vary from year to year, and include classics in marketing exchange, development, and thought as well as current research frontiers involving product usage, market definition, data base modeling, and pricing.

  • Marketing in a Digital World (BADM 590) Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term.

  • Proseminar in Marketing (BADM 591) Lectures in topics of current interest not covered by regular course offerings. Subjects are announced in the Class Schedule.

  • Marketing in a Digital World (MBA 541) Explores new digital tools and students will discuss the dynamic of power shifting from firms to consumers. Managers will learn how to use these tools to strengthen their marketing efforts, while consumers will learn how to use these tools to enhance their consumption experience. This course also reviews the foundations of marketing (i.e., product, promotion, placement, and price) and discusses how these foundations are being shifted by the rise of new digital tools. A variety of learning techniques will be used, including video lectures, case studies, and interviews with both digital marketers and digital consumers. The learning approach will be highly interactive; and students will have the opportunity to engage in a variety of hands on activities, such as offering new product ideas to various companies. 2 graduate hours. No professional credit. Credit is not given for both MBA 541 and BADM 590, Marketing in a Digital World.

  • Marketing in an Analog World (MBA 544) Begins with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. Several examples of each of these concepts and explore their implications for both marketers and consumers will be explored. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive.

Contact

4054 Business Instructional Facility

515 Gregory Drive

Champaign IL, 61820

217-265-0438

aric@illinois.edu

Vita

Google Scholar

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