Aric Rindfleisch

John M. Jones Professor of Marketing and Executive Director of Illinois MakerLab

Biography

Aric Rindfleisch is John M. Jones Professor of Marketing, area chair of marketing, and Vernon Zimmerman Faculty Fellow at the University of Illinois at Urbana-Champaign. He also is executive director of Illinois MakerLab, and has been a professor of business administration since 2012, when he joined the University of Illinois. His research interests include 3D printing, new product development, and consumer values. He has served on the editorial review board or as an editor of 10 journals associated with marketing, consumer psychology, and supply chain management. Rindfleisch has won several teaching awards, including being named by Princeton Review as one of “The Best 300 Professors” in America. He earned a BS from Connecticut State University in 1987, an MBA from Cornell University in 1990, and a PhD from the University of Wisconsin-Madison in 1998.

Contact

4054 Business Instructional Facility

515 Gregory Dr

Champaign, IL 61820

Listings

Educational Background

PhD, University of Wisconsin at Madison, 1998
MBA, Cornell University, 1990
BS, Central Connecticut State University, 1987

Positions Held

Area Chair of Marketing, Business Administration, University of Illinois at Urbana-Champaign, 2018-2024
Executive Director of Illinois MakerLab, Illinois MakerLab, University of Illinois at Urbana-Champaign, 2016 to present
Department Head, University of Illinois at Urbana-Champaign, 2012-2016
John M. Jones Professor of Marketing, Business Administration, University of Illinois at Urbana-Champaign, 2012 to present
Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2012 to present
McManus-Bascum Professor, University of Wisconsin, 2011-2012
Department Chair, University of Wisconsin, 2010-2012
Research Professor, Korea University, 2008-2013
Professor, University of Wisconsin, 2008-2011
Associate Dean for Research & PhD Programs, University of Wisconsin, 2008-2010
Visiting Professor, Tilburg University, 2005-2006
Associate Professor, University of Wisconsin, 2004-2008
Assistant Professor, University of Wisconsin, 2002-2004
Assistant Professor, University of Arizona, 1997-2002
Research Executive, Millward Brown, 1990-1992
Advertising Account Management Intern, J. Walter Thompson-Japan, 1989
Hospital Administration Intern, Connecticut Valley Hospital, 1985,1987
Army Officer, U.S. Army Reserve, 1985-1987

Recent Publications

Rindfleisch, A., Kim, M., & Kim, S. Forthcoming. Artificial Intelligence and Qualitative Research. Handbook of Qualitative Research Methods in Marketing.
Liu, Y., Mehta, R., Rindfleisch, A., Torelli, C., & White, T. Forthcoming. Marketing at Illinois. Customer Needs and Solutions.
Fisher, G., & Rindfleisch, A. (2023). New Product Co-Creation: Key Insights and Success Factors. PDMA Handbook of New Product Development ( pp. 351-366).
Mende, M., Grewal, D., Guha, A., Ailawadi, K., Roggeveen, A., Scott, M., Rindfleisch, A., Pauwels, K., & Kahn, B. (2023). Exploring Consumer Response to COVID-19: Meaning Making, Cohort Effects and Consumer Rebuond. Journal of the Association for Consumer Research.
Shen, J., Malter, A., & Rindfleisch, A. (2023). Transacting with Strangers in a Digital World. Journal of Macromarketing, 43 (1), 76-84.
Rindfleisch, A., Fukawa, N., & Onzo, N. (2022). Robots in Retail: Rolling out the Whiz. AMS Review, 12 (2), 238-244.
Kopalle, P., Gangwar, M., Kaplan, A., Ramachandran, D., Reinartz, W., & Rindfleisch, A. (2022). Examining Artifical Intelligence (AI) Technologies in Marketing via a Global Lens: Current Trends and Future Research Opportunities. International Journal of Research in Marketing, 39 (2), 522-540.
Narang, U., & Rindfleisch, A. (2022). The "Idea Advantage": How Content Sharing Strategies Impact Engagement in Online Learning Platforms. Journal of Marketing Research, 59 (1), 61-78.

Other Publications

Articles

Rindfleisch, A., & Kim, M. (2021). Branding as a Democracy. Brand Equity.
Rindfleisch, A., & Kim, M. (2021). Solving Global Crises via Desktop Manufacturing. Journal of Public Policy and Marketing, 40 (1), 111-112.
Rindfleisch, A. (2020). Transaction Cost Theory: Past, Present and Future. AMS Review, 10 (June), 85-97.
Rindfleisch, A. (2020). The Second Digital Revolution. Marketing Letters, 31 (March), 13-17.
Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation Research Themes for our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium. Journal of Product Innovation Management, 37 (2), 126-137. link >
Eckhardt, G., Jiang, B., Houston, M., Lamberton, C., Rindfleisch, A., & Zervas, G. (2019). Marketing in the Sharing Economy. Journal of Marketing, 83 (September), 5-27.
Chaplin, L., Roeddeer John, D., Rindfleisch, A., & Froh, J. (2019). The Impact of Gratitude on Adolescent Materialism and Generosity. Journal of Positive Psychology, 14 (4).
Rindfleisch, A., O'Hern, M., & Sachdev, V. (2017). The Digital Revolution, 3D Printing and Innovation as Data. Journal of Product Innovation Management, 34 (September), 681-690.
Rindfleisch, A., O'Hern, M., & Sachdev, V. (2017). The Digital Revolution, 3D Printing, and Innovation as Data. Journal of Product Innovation Management, 34 (5), 681-690. link >
Mahr, D., Rindfleisch, A., & Slotegraaf, R. (2015). Enhancing Crowdsourcing Success: The Role of Creative and Deliberate Problem-Solving Styles. Customer Needs and Solutions, 2 (3), 209-221.
Wuyts, S., Rindfleisch, A., & Citrin, A. (2015). Outsourcing Customer Support: The Role of Provider Customer Focus. Journal of Operations Management, 35 40-55.
Wuyts, S., Rindfleisch, A., & Citrin, A. (2015). Outsourcing Customer Support: The Role of Provider Customer Focus. Journal of Operations Management, 35 (May), 40-55.
Ruvio, A., Somer, E., & Rindfleisch, A. (2014). When Bad gets Worse: The Amplifying Effect of Materialism on Traumatic Stress and Maladaptive Consumption. Journal of the Academy of Marketing Science, 42 (1), 90-101.
Jap, S., Robertson, D., Rindfleisch, A., & Hamilton, R. (2013). Low Stakes Opportunism. Journal of Marketing Research, 50 216-217.
Rindfleisch, A., Anita, K., Bercovitz, J., Brown, J., Cannon, J., Carson, S., Ghosh, M., Helper, S., Robertson, D., & Wathne, K. (2010). Transaction Costs, Opportunism, and Governance: Contextual Considerations and Future Research Opportunities. Marketing Letters, 21 (3), 211-222.
Rindfleisch, A. (1996). Marketing as Warfare: Reassessing a Dominant Metaphor Business Horizons, 3-10.

Book Chapters

Mohr, J., Price, L., & Rindfleisch, A. (2016). Marketing's Quest for Environmental Sustainability: Persistent Challenges and New Perspectives. Review of Marketing Research ( vol. 13, pp. 29-59).
Rindfleisch, A., & O'Hern, M. (2015). Brand Remixing: 3D Printing the Nokia Case. Review of Marketing Research ( vol. 12, pp. 53-81).

Books and Monographs

Rindfleisch, A., & , A. (2019). Marketing in a Digital World. Bingley, UK: Armonk.

Presentations

Shen, D., & Rindfleisch, A. (2021). From Satisfaction of Consumers to Satisfaction with Consumers: Reverse Rating in Two-Sided Markets. 2021 Winter American Marketing Association Conference, American Marketing Association.
Shen, D., & Rindfleisch, A. (2020). From Satisfaction of Consumers to Satisfaction with Consumers: Reverse Rating in the Sharing Economy. Association of consumer research conference 2020, Association of consumer research.
Shen, J., & Rindfleisch, A. (2019). The Magic of Organizing: How Product Arrangement Styles Influence Perceptions of Products and Owners. Annual conference of the association of consumer research.
Sachdev, V., & Rindfleisch, A. (2017). The Illinois Makerlab-How to setup and run an academic makerspace in a business school. PDMA Conference.
Sachdev, V., & Rindfleisch, A. (2013). Learning by Making at the MakerLab. 3D Printing Expo.

Honors and Awards

Vernon Zimmerman Faculty Fellow, University of Illinois at Urbana-Champaign, 2019-2024
Teaching and Learning Faculty Innovation Scholar, University of Illinois at Urbana-Champaign, 2023
Vithala R. Rao Award, Customer Needs and Solutions, 2022
Excellence in Online & Distance Teaching, University of Illinois at Urbana-Champaign, 2022

Grants

MSI Research Competition on Innovation Research (with Mohr and Price), 2011
MSI-Wharton Interactive Media Initiative Research Grant (with Antia, O’Hern, and Schweidel), 2009
ACR Transformative Consumer Research Grant (with Burroughs, Moorman and Richins), 2006
Institute for the Study of Business Markets Research Grant (with Citrin and Wuyts), 2006
Netherlands Organization for Scientific Research Visitors Grant, 2005
University of Wisconsin-Madison CIBER Travel Grant, 2004-2007
Georgia Institute of Technology CIBER Grant (with Burroughs and Wong), 2003
University of Wisconsin-Madison CIBER Grant (with Burroughs and Wong), 2003
University of Wisconsin-Madison Foreign Travel Grant, 2003
MSI Research Grant (with Ganesan and Malter), Marketing Science Institute, 2000
University of Arizona Foundation Grant (with Burroughs),, 1999
University of Hawaii CIBER Grant (with Burroughs and Wong), 1999
University of Wisconsin-Madison School of Business Dissertation Grant, 1997
University of Wisconsin-Madison School of Business Research Scholarship, 1996
Bank of Pusan (Korea) Research Grant (with Seol), 1995
Millward Brown, Inc. Research Grant (with Inman), Millward Brown, 1995
University of Wisconsin-Madison Graduate School Research Award, University of Wisconsin, 1993
University of Wisconsin-Madison School of Business Research Grant, University of Wisconsin, 1993

Service

Associate Editor, Journal of Product Innovation Management, 2019 to present
Editorial Review Board, Academy of Marketing Science Review, 2014 to present
Editorial Review Board, Marketing Letters, 2013 to present
Editorial Review Board, Journal of Public Policy & Marketing, 2012 to present
Editorial Review Board, Journal of Consumer Psychology, 2010 to present
Associate Editor, Journal of Supply Chain Management, 2008 to present
Editorial Review Board, Journal of the Academy of Marketing Science, 2003 to present
Editorial Review Board, Journal of Marketing, 2018-2022
Member, AMA Academic Council, 2017-2022
Editorial Review Board, Journal of Consumer Research, 2005-2017, 2021-2022
Editorial Review Board, International Journal of Research in Marketing, 2015-2021
Area Editor, International Journal of Research in Marketing, 2006-2015

Research Interests

3D Printing, New Product Development, Consumer Values

Current Courses

Making Things (BADM 331) Making Things is a hands-on course in which interdisciplinary teams of business, design and engineering students conceptualize, design, prototype, manufacture and market a new product. To create these products, they use 3D design software and hardware. The course is held in the Illinois MakerLab. By participating in this course, students develop teamwork, design, manufacturing and marketing skills.
Advanced Marketing Management (BADM 420) Integrative study of methods and models for marketing decision-making; emphasizes the application of analytical tools and behavioral and quantitative models to marketing decision-making. Uses lectures, case studies and simulation exercises.
Advanced Topics in Marketing (BADM 537) Seminar on topics associated with the development of marketing theory. Topics may vary from year to year, and include classics in marketing exchange, development, and thought as well as current research frontiers involving product usage, market definition, data base modeling, and pricing.
Proseminar in Marketing (BADM 591) Lectures in topics of current interest not covered by regular course offerings. Subjects are announced in the Class Schedule.
Marketing in New Digital World (MBA 545) Offers a strategic perspective and examination on how the digital revolution is changing the marketing landscape. We will explore this new digital realm and discuss its revolutionary impact upon both firms and consumers. This exploration comes in two parts. In the first part (the first four weeks), we will explore how the digital revolution has affected our analog (or physical) world. Specifically, we will examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. In the second part (the second four weeks), we will review the foundations of marketing (i.e., product, promotion, placement, and price) and examine how these foundations are being shifted by the rise of the digital revolution. In this portion of the course, we will explore a variety of new digital concepts and tools, including, customer co-creation, user-generated content, and 3D printing. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure. Please note that this is not an e-commerce class. We will not examine social media analytics, search engine optimization, or other digital marketing tactics. The other courses in our Digital Marketing Specialization will cover these topics in considerable detail. Instead, this course is broader in focus and more strategic in orientation. 4 graduate hours. No professional credit.