Every minute you’re online, data is being exchanged — not just between you and the site, but between a growing number of advertisers, data analytics companies, and other third parties attempting to monetize that experience. Your data can be sliced, diced and disseminated in countless ways. And Sameer Mehta is interested in all of them.
Creating new marketing mechanisms for a changing digital world
Oct 5, 2020 Business Administration Faculty Research
Gies Assistant Professor Sameer Mehta's research interests include how data is exchanged and designing mechanisms for technology marketplaces.