Marketing is designed to teach and mentor you to become a successful marketing scholar and educator. It offers rigorous academic training, preparing you to conduct high-impact research and following scholarly pursuits in consumer behavior, quantitative marketing, or marketing strategy subdomains within the marketing discipline.

Typical Coursework

Foundational courses:

  • Consumer behavior
  • Marketing strategy
  • Modeling seminar

Methodology classes:

  • Econometrics
  • Behavioral research methods

Disciplinary courses in:

  • Economics
  • Psychology


  • Marketing Speaker Series featuring globally renowned researchers
  • Teaching and professional development
Alumni Highlights
  • Ashok K. Lalwani, Indiana University
  • Carlos Torelli, University of Illinois at Urbana Champaign
  • Alison Jing Xu, University of Minnesota
  • Aaron Barnes, University of Louisville
Recent Placements
  • University of Hong Kong
  • Oklahoma State University
  • University of Minnesota
  • University of Louisville
  • University of Hawaii
  • University of North Texas
University of Illinois Quad

Areas of Faculty Research

Highlights of Faculty-Student Collaboration

Recent Publication Outlets

  • Journal of Consumer Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Management Science
  • Marketing Science
  • Journal of the Academy of Marketing Science
  • Journal of Consumer Psychology

Faculty Editorial Boards

  • Journal of Marketing
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Journal of Public Policy & Marketing
  • Journal of the Academy of Marketing Science
  • Journal of Service Research
  • Marketing Letters

Recent Faculty Awards & Leadership Positions

Hear from PhD students and alumni

"I really appreciate everyone who has helped me during my time in the PhD program at Gies, including professors who have provided feedback on my projects during marketing seminars and colleagues who helped me during presentations. I have learned a lot from being part of this group and hope to learn more in the future."

Sahoon Kim, Current PhD Student

"The people make the difference at Gies. The faculty are respected worldwide and genuinely care about their students’ development as people and scholars. I felt confident earning my PhD from Gies because the program felt like it was designed to sharpen my creativity, collegiality, and tenacity. My time there was so influential that, when I was on the job market, I told recruiting schools that I hoped my next landing place was an environment like the one I experienced at Gies."

Aaron Barnes, PhD ’20
Assistant Professor, University of Louisville