Ravi Mehta

• Ph.D., Marketing, University of British Columbia, 2011
• MBA, Marketing, York University, 2006
• MBA, Agra University, 1995
• B.Engg., University of Delhi, 1993

• Associate Head, Business Administration Department, Business Administration, University of Illinois at Urbana Champaign, 2021 to present
• Academic Director, MS in Technology Management Program, University of Illinois at Urbana-Champaign, 2018-2019
• Associate Professor Carle Illinois College of Medicine, University of Illinois at Urbana-Champaign, 2018 to present
• Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017 to present
• Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017

• Xu, L., Mehta, R., & Dahl, D. (2021). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of Marketing.
• Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation Research Themes for our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium. Journal of Product Innovation Management, 37 (2), 126-137.  link >
• Mehta, R., Xu, L., & Dahl, D. (2019). The Role of Identity Salience in Creative Thinking. Handbook of Research on Identity Theory in Marketing USA: Edward Elgar Publishing.
• Wang, C., Mehta, R., Zhu , R., & Argo, J. (2019). “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research, 4 (July), 293-303.
• Mehta, R., & Dahl, D. (2019). Creativity: Past, Present, and Future. Consumer Psychology Review, 2 30-49.
• Herd, K., & Mehta, R. (2019). Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity. Journal of Consumer Research, 46 (June), 36-52.
• Xu, L., Mehta, R., & Herd, K. (2019). Look at Me! Or Don't...: How Mere Social Presence Impacts Innovation Adoption. Journal of the Association for Consumer Research, 4 (July), 269-79.

• Shebik Centennial Faculty Fellow, University of Illinois, Gies College of Business, 2019 to present
• List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019

Creativity and Innovation, New Product Development and Marketing

Consumer Creativity, Consumer Welfare and Empowerment

• New Product Marketing (BADM 365) Exposes engineering students to the discipline of marketing and to business decision-making in the unique context of new product marketing decisions.

• Emp. Res. Methods in Bus. Adm. (BADM 507) Research methodology for the study of administrative, industrial, and consumer behavior and organizations; Foundations of measurement - Construct definition, Domain delineation, Reliability, Dimensionality, and Validity, Reliability analysis, Exploratory and Confirmatory factor analysis; Alternative methods of data collection - laboratory experimentation, survey research design, and qualitative research. A completed individual research project involving the development of an entire method is formally presented in class and submitted as a paper.

• Carle Medical Capstone (MBA 590) This course covers various topics from each iMBA Specialization. Group projects and individual assignments will be required. Students are required to take 2 Specialization Capstones for their iMBA degree.