Ravi Mehta

Ravi Mehta

Associate Professor of Business Administration and Shebik Centennial Faculty Fellow

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Contact

4058 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-265-4081

mehtar@illinois.edu

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Listings

Educational Background

  • Ph.D., Marketing, University of British Columbia, 2011
  • MBA, Marketing, York University, 2006
  • MBA, Agra University, 1995
  • B.Engg., University of Delhi, 1993

Positions Held

  • Associate Head, Business Administration Department, Business Administration, University of Illinois at Urbana Champaign, 2021 to present
  • Academic Director, MS in Technology Management Program, University of Illinois at Urbana-Champaign, 2018-2019
  • Associate Professor Carle Illinois College of Medicine, University of Illinois at Urbana-Champaign, 2018 to present
  • Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017 to present
  • Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017

Recent Publications

  • Xu, L., Mehta, R., & Dahl, D. (2021). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of Marketing.
  • Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation Research Themes for our Changing Environment: Insights from the 2019 PDMA Doctoral Consortium. Journal of Product Innovation Management, 37 (2), 126-137.  link >
  • Mehta, R., Xu, L., & Dahl, D. (2019). The Role of Identity Salience in Creative Thinking. Handbook of Research on Identity Theory in Marketing USA: Edward Elgar Publishing.
  • Wang, C., Mehta, R., Zhu , R., & Argo, J. (2019). “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research, 4 (July), 293-303.
  • Mehta, R., & Dahl, D. (2019). Creativity: Past, Present, and Future. Consumer Psychology Review, 2 30-49.
  • Herd, K., & Mehta, R. (2019). Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity. Journal of Consumer Research, 46 (June), 36-52.
  • Xu, L., Mehta, R., & Herd, K. (2019). Look at Me! Or Don't...: How Mere Social Presence Impacts Innovation Adoption. Journal of the Association for Consumer Research, 4 (July), 269-79.

Other Publications

Articles

  • Mehta, R., Dahl, D., & Zhu , R. (2017). Money or Social Recognition: Exploring the Effects of External Rewards on Creativity. Journal of Consumer Research, 44 (October), 536–553.
  • Zhu , R., & Mehta, R. (2017). Sensory Experiences and Consumer Creativity. Journal of the Association for Consumer Research, 2 472-84.
  • Mehta, R., Demmers, J., Van Dolen, W., & Weinberg, C. (2017). When Red Means Go: Non-Normative Effects of Red Under Sensation-Seeking. Journal of Consumer Psychology, 27 91-97.
  • Mehta, R., & Zhu, M. (2016). Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42 767-782.
  • Mehta, R., Meyers-Levy , J., & Zhu , R. (2014). When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41 475-488.
  • Mehta, R., Zhu , R., & Cheema, A. (2012). Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39 784-99.
  • Mehta, R., Hoegg, J., & Chakravarti , A. (2011). Knowing Too Much: False Recall Effects in Product Comparison. Journal of Consumer Research, 38 535-54.
  • Mehta, R., & Zhu , R. (2009). Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323 1226-29.

Conference Proceedings

  • Wang, C., Mehta, R., Zhu , R., & Argo, J. (2018). Dimming the Light Offers a Creative Lens: the Impact of Ambient Illuminance on Creativity Assessment. NA - Advances in Consumer Research.

Honors and Awards

  • Shebik Centennial Faculty Fellow, University of Illinois, Gies College of Business, 2019 to present
  • List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019

Teaching Interests

Creativity and Innovation, New Product Development and Marketing

Research Interests

Consumer Creativity, Consumer Welfare and Empowerment

Current Courses

  • New Product Marketing (BADM 365) Exposes engineering students to the discipline of marketing and to business decision-making in the unique context of new product marketing decisions.

  • Emp. Res. Methods in Bus. Adm. (BADM 507) Research methodology for the study of administrative, industrial, and consumer behavior and organizations; Foundations of measurement - Construct definition, Domain delineation, Reliability, Dimensionality, and Validity, Reliability analysis, Exploratory and Confirmatory factor analysis; Alternative methods of data collection - laboratory experimentation, survey research design, and qualitative research. A completed individual research project involving the development of an entire method is formally presented in class and submitted as a paper.

  • Carle Medical Capstone (MBA 590) This course covers various topics from each iMBA Specialization. Group projects and individual assignments will be required. Students are required to take 2 Specialization Capstones for their iMBA degree.

Contact

4058 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-265-4081

mehtar@illinois.edu

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