Ravi Mehta

Ravi Mehta

Associate Professor of Business Administration and Shebik Centennial Faculty Fellow

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Contact

4058 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-265-4081

mehtar@illinois.edu

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Listings

Educational Background

  • Ph.D., Marketing, University of British Columbia, 2011
  • MBA, Marketing, York University, 2006
  • MBA, Agra University, 1995
  • B.Engg., University of Delhi, 1993

Positions Held

  • Academic Director, MS in Technology Management Program, University of Illinois at Urbana-Champaign, 2018-2019
  • Associate Professor Carle Illinois College of Medicine, University of Illinois at Urbana-Champaign, 2018 to present
  • Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017 to present
  • Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017

Recent Publications

  • Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation research themes for our changing environment: insights from the 2019 PDMA doctoral consortium. Journal of Product Innovation Management, 37 (2), 126-37.  link >
  • Mehta, R., Xu, L., & Dahl, D. (2019). The Role of Identity Salience in Creative Thinking. Handbook of Research on Identity Theory in Marketing USA: Edward Elgar Publishing.
  • Wang, C., Mehta, R., Zhu , R., & Argo, J. (2019). “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research, 4 (July), 293-303.
  • Mehta, R., & Dahl, D. (2019). Creativity: Past, Present, and Future. Consumer Psychology Review, 2 30-49.
  • Herd, K., & Mehta, R. (2019). Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity. Journal of Consumer Research, 46 (June), 36-52.
  • Xu, L., Mehta, R., & Herd, K. (2019). Look at Me! Or Don't...: How Mere Social Presence Impacts Innovation Adoption. Journal of the Association for Consumer Research, 4 (July), 269-79.
  • Mehta, R., Dahl, D., & Zhu , R. (2017). Money or Social Recognition: Exploring the Effects of External Rewards on Creativity. Journal of Consumer Research, 44 (October), 536–553.

Other Publications

Articles

  • Zhu , R., & Mehta, R. (2017). Sensory Experiences and Consumer Creativity. Journal of the Association for Consumer Research, 2 472-84.
  • Mehta, R., Demmers, J., Van Dolen, W., & Weinberg, C. (2017). When Red Means Go: Non-Normative Effects of Red Under Sensation-Seeking. Journal of Consumer Psychology, 27 91-97.
  • Mehta, R., & Zhu, M. (2016). Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42 767-782.
  • Mehta, R., Meyers-Levy , J., & Zhu , R. (2014). When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research, 41 475-488.
  • Mehta, R., Zhu , R., & Cheema, A. (2012). Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39 784-99.
  • Mehta, R., Hoegg, J., & Chakravarti , A. (2011). Knowing Too Much: False Recall Effects in Product Comparison. Journal of Consumer Research, 38 535-54.
  • Mehta, R., & Zhu , R. (2009). Blue or Red? Exploring the Effect of Color on Cognitive Task Performances. Science, 323 1226-29.

Conference Proceedings

  • Wang, C., Mehta, R., Zhu , R., & Argo, J. (2018). Dimming the Light Offers a Creative Lens: the Impact of Ambient Illuminance on Creativity Assessment. NA - Advances in Consumer Research.

Honors and Awards

  • Shebik Centennial Faculty Fellow, University of Illinois, Gies College of Business, 2019 to present
  • List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019
  • Faculty Representative for UIUC, Mittelstaedt symposium, University of Nebraska, Lincoln, 2017
  • Young Scholar, Marketing Science Institute (MSI), 2017

Teaching Interests

Creativity and Innovation, New Product Development and Marketing

Research Interests

Consumer Creativity, Consumer Welfare and Empowerment

Current Courses

  • New Product Development (BADM 329) Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products.

  • New Product Marketing (BADM 365) Exposes engineering students to the discipline of marketing and to business decision-making in the unique context of new product marketing decisions.

  • New Product Development (BADM 525) The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.

Contact

4058 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-265-4081

mehtar@illinois.edu

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