Ravi Mehta

• Ph.D., Marketing, University of British Columbia, 2011
• MBA, Marketing, York University, 2006
• MBA, Agra University, 1995
• B.Engg., University of Delhi, 1993

• Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017 to present
• Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017

• Herd, K., & Mehta, R. Forthcoming. Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity. Journal of Consumer Research.
• Mehta, R., Dahl, D., & Zhu , R. (2017). Money or Social Recognition: Exploring the Effects of External Rewards on Creativity. Journal of Consumer Research, 44 536–553.
• Zhu , R., & Mehta, R. (2017). Sensory Experiences and Consumer Creativity. Journal of the Association for Consumer Research, 2 472-84.
• Mehta, R., Dahl, D., & Zhu , R. (2017). Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance. Journal of Consumer Research, 44 (3), 536-553.
• Mehta, R., Demmers, J., Van Dolen, W., & Weinberg, C. (2017). When Red Means Go: Non-Normative Effects of Red Under Sensation-Seeking. Journal of Consumer Psychology, 27 91-97.
• Mehta, R., & Zhu, M. (2016). Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity. Journal of Consumer Research, 42 767-782.

• Shebik Centennial Faculty Fellow University of Illinois, Gies College of Business, 2019 to present
• Young Scholar Marketing Science Institute (MSI), 2017
• Faculty Representative for UIUC Mittelstaedt symposium, University of Nebraska, Lincoln, 2017
• List of Excellent Teachers University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015, 2016, 2017
• N/A Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2013, 2015
• Junior Faculty Research Grant Department of Business Administration, University of Illinois at Urbana Champaign, 2013, 2015

Creativity and Innovation, New Product Development and Marketing

Consumer Creativity, Consumer Welfare and Empowerment

• New Product Development (BADM 329) Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products.
• New Product Marketing (BADM 365) Exposes engineering students to the discipline of marketing and to business decision-making in the unique context of new product marketing decisions. Credit is not given for both BADM 365 and BADM 320.
• New Product Development (BADM 525) The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.