Ravi Mehta

• Ph.D., Marketing, University of British Columbia, 2011
• MBA, Marketing, York University, 2006
• MBA, Agra University, 1995
• B.Engg., University of Delhi, 1993

• Academic Director, MS in Technology Management Program, University of Illinois at Urbana-Champaign, 2018-2019
• Associate Professor Carle Illinois College of Medicine, University of Illinois at Urbana-Champaign, 2018 to present
• Associate Professor of Business Administration, University of Illinois at Urbana-Champaign, 2017 to present
• Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011-2017

• Rindfleisch, A., Mehta, R., Sachdev, V., & Danienta, N. (2020). Innovation research themes for our changing environment: insights from the 2019 PDMA doctoral consortium. Journal of Product Innovation Management, 37 (2), 126-37.  link >
• Mehta, R., Xu, L., & Dahl, D. (2019). The Role of Identity Salience in Creative Thinking. Handbook of Research on Identity Theory in Marketing USA: Edward Elgar Publishing.
• Wang, C., Mehta, R., Zhu , R., & Argo, J. (2019). “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions. Journal of the Association for Consumer Research, 4 (July), 293-303.
• Mehta, R., & Dahl, D. (2019). Creativity: Past, Present, and Future. Consumer Psychology Review, 2 30-49.
• Herd, K., & Mehta, R. (2019). Head vs. Heart: The Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity. Journal of Consumer Research, 46 (June), 36-52.
• Xu, L., Mehta, R., & Herd, K. (2019). Look at Me! Or Don't...: How Mere Social Presence Impacts Innovation Adoption. Journal of the Association for Consumer Research, 4 (July), 269-79.
• Mehta, R., Dahl, D., & Zhu , R. (2017). Money or Social Recognition: Exploring the Effects of External Rewards on Creativity. Journal of Consumer Research, 44 (October), 536–553.

• Shebik Centennial Faculty Fellow, University of Illinois, Gies College of Business, 2019 to present
• List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019
• Faculty Representative for UIUC, Mittelstaedt symposium, University of Nebraska, Lincoln, 2017
• Young Scholar, Marketing Science Institute (MSI), 2017

Creativity and Innovation, New Product Development and Marketing

Consumer Creativity, Consumer Welfare and Empowerment

• New Product Development (BADM 329) Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products.

• New Product Marketing (BADM 365) Exposes engineering students to the discipline of marketing and to business decision-making in the unique context of new product marketing decisions.

• New Product Development (BADM 525) The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.