Shih-Chun (Daniel) Chin

Shih-Chun (Daniel) Chin

PhD Student in Business Administration and PhD Student in Business Administration

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Educational Background

  • M.S., Business Management, National Sun Yat-sen University, 2017
  • B.A., Journalism, National Chengchi University, 2014

Honors and Awards

  • Sheth Doctoral Fellowship, University of Illinois, 2019 to present

Research Interests

Food consumption;
Prosocial behaviors;
Interpersonal relationships

Current Courses

  • Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.

  • International Marketing (BADM 382) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

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