David Gardner
Professor Emeritus of Business Administration
Listings
Educational Background
- Ph.D., University of Minnesota, 1967
- M.S., University of Minnesota, 1964
- B.S.C., University of Iowa, 1958
Recent Publications
- Shaw, M., Gardner, D., & Subramaniam, C. (2000). Product Marketing and Channel Management in Electronic Commerce. Information Systems Frontiers.
- Shaw, M., Subramaniam, C., & Gardner, D. (1999). Product Marketing on the Internet. Handbook of Electronic Commerce Berlin-Heidelberg: Springer-Verlag.
- Shaw, M., Gardner, D., & Thomas, H. (1997). Research Opportunities in Electronic Commerce. Decision Support Systems, 21 149-156.
Other Publications
Conference Proceedings
- Shaw, M., Subramaniam, C., Gardner, D., & Wilke, M. (1999). Applications of Data Mining to Marketing Knowledge Management. International Society of DSS Conference.
- Monroe, K., & Gardner, D. (1976). An Experimental Inquiry Into the Effect of Price on Brand Preference. ( pp. 552-556). AMA- Fall Conference.
Teaching Interests
Teaches courses in marketing strategy, promotion management, and entrepreneurship.
Research Interests
Research interests include the marketing of high technology and electronic commerce. Has been a consultant to firms in the hobby, high technology, banking, and retailing industries. Has served as an expert witness in the area of deception and consumer fraud.
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