David Gardner

David Gardner

Professor Emeritus of Business Administration

  • Email

Contact

350 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-333-6129

dmgardne@illinois.edu

Listings

Educational Background

  • Ph.D., University of Minnesota, 1967
  • M.S., University of Minnesota, 1964
  • B.S.C., University of Iowa, 1958

Recent Publications

  • Shaw, M., Gardner, D., & Subramaniam, C. (2000). Product Marketing and Channel Management in Electronic Commerce. Information Systems Frontiers,.
  • Shaw, M., Subramaniam, C., & Gardner, D. (1999). Product Marketing on the Internet. Handbook of Electronic Commerce Berlin-Heidelberg: Springer-Verlag.
  • Shaw, M., Gardner, D., & Thomas, H. (1997). Research Opportunities in Electronic Commerce. Decision Support Systems, 21 149-156.

Other Publications

Conference Proceeding

  • Shaw, M., Subramaniam, C., Gardner, D., & Wilke, M. (1999). Applications of Data Mining to Marketing Knowledge Management. International Society of DSS Conference.
  • Monroe, K., & Gardner, D. (1976). An Experimental Inquiry Into the Effect of Price on Brand Preference. ( pp. 552-556). AMA- Fall Conference.

Teaching Interests

Teaches courses in marketing strategy, promotion management, and entrepreneurship.

Research Interests

Research interests include the marketing of high technology and electronic commerce. Has been a consultant to firms in the hobby, high technology, banking, and retailing industries. Has served as an expert witness in the area of deception and consumer fraud.

Contact

350 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-333-6129

dmgardne@illinois.edu