Yafei Guo

Yafei Guo

PhD Student in Business Administration

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Educational Background

  • Master of Education, Personality and Social Psychology, Beijing Normal University, 2017
  • Bachelor of Laws, International Relations and Diplomacy, Beijing Foreign Studies University, 2013

Recent Publications

  • Torelli, C., Cho, H., & Guo, Y. (2022). Women’s Attitudes Toward Sexual Objectification in Brands: A Political Ideology Perspective. Journal of the Association for Consumer Research, 7 (3).  link >
  • Cho, H., Guo, Y., & Torelli, C. (2021). Collectivism Fosters Preventive Behaviors to Contain the Spread of COVID-19: Implications for Social Marketing in Public Health. Psychology & Marketing.  link >

Research Interests

Religion and Political Ideology, Branding, Culture

Current Courses

  • International Marketing (BADM 382) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

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