Sarah Lim
Assistant Professor of Business Administration
Contact
4030 Business Instructional Facility
515 Gregory Dr
Champaign, IL 61820
Listings
Educational Background
- Ph.D., Marketing, Cornell University, 2021
- M.A., Social Psychology, Seoul National University, 2014
- B.A., Psychology, Seoul National University, 2012
- B.M., Instrumental Music, Seoul National University, 2012
Recent Publications
- Woolley, K., & Lim, S. (2023). Interpersonal Consequences of Joint Food Consumption for Connection and Conflict. Social and Personality Psychology Compass.
- Monnier, A., Lim, S., LaTour, K., & van Osselaer, S. (2022). Baking Your Own Cookies: Does Food Self-Production Increase Consumption? Journal of Association for Consumer Research, 7 (4).
- Yalcin, G., Lim, S., Puntoni, S., & van Osselaer, S. (2022). How Do Customers React When Their Requests Are Evaluated by Algorithms? Sloan Management Review.
- Yalcin, G., Lim, S., Puntoni, S., & van Osselaer, S. (2022). Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans. Journal of Marketing Research, 59 (4).
Other Publications
Articles
- van Osselaer, S., & Lim, S. (2019). Research Productivity of Faculty at 30 Leading Marketing Departments (2007-2016). Marketing Letters, 30 121-137.
- Goodman, J., & Lim, S. (2018). When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance. Journal of Consumer Research, Oxford University Press, 45 (2), 365-382. link >
- Choi, I., Lim, S., Catapano, R., & Choi, J. (2018). Comparing Two Roads to Success: Self-Control Predicts Achievement and Happiness Predicts Relationships. Journal of Research in Personality, 76 50-63.
Current Courses
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Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
Contact
4030 Business Instructional Facility
515 Gregory Dr
Champaign, IL 61820