Sarah Lim
Assistant Professor of Business Administration
Contact
4030 Business Instructional Facility
515 Gregory Dr
Champaign, IL 61820
Listings
Educational Background
- Ph.D., Marketing, Cornell University, 2021
- M.A., Social Psychology, Seoul National University, 2014
- B.A., Psychology, Seoul National University, 2012
- B.M., Instrumental Music, Seoul National University, 2012
Recent Publications
- Williams, G., & Lim, S. Forthcoming. Psychology of AI: How AI impacts the way people feel, think, and behave. Current Opinion in Psychology.
- Woolley, K., & Lim, S. (2023). Interpersonal Consequences of Joint Food Consumption for Connection and Conflict. Social and Personality Psychology Compass.
- Monnier, A., Lim, S., LaTour, K., & van Osselaer, S. (2022). Baking Your Own Cookies: Does Food Self-Production Increase Consumption? Journal of Association for Consumer Research, 7 (4).
- Yalcin, G., Lim, S., Puntoni, S., & van Osselaer, S. (2022). How Do Customers React When Their Requests Are Evaluated by Algorithms? Sloan Management Review.
- Yalcin, G., Lim, S., Puntoni, S., & van Osselaer, S. (2022). Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans. Journal of Marketing Research, 59 (4).
Other Publications
Articles
- van Osselaer, S., & Lim, S. (2019). Research Productivity of Faculty at 30 Leading Marketing Departments (2007-2016). Marketing Letters, 30 121-137.
- Goodman, J., & Lim, S. (2018). When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance. Journal of Consumer Research, Oxford University Press, 45 (2), 365-382. link >
- Choi, I., Lim, S., Catapano, R., & Choi, J. (2018). Comparing Two Roads to Success: Self-Control Predicts Achievement and Happiness Predicts Relationships. Journal of Research in Personality, 76 50-63.
Current Courses
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Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
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Dig Transformation in Cons Beh (BADM 523) In the digital era, consumers' decisions are profoundly influenced by evolving digital technology. This course offers a comprehensive understanding of how consumer decisions are affected by technological advancements and Artificial Intelligence (AI). Through a blend of case studies, hands-on projects, and discussions; students will apply psychological frameworks to real-world scenarios and acquire the knowledge and skills to adeptly navigate the complexities of consumer behavior in the digital age.
Contact
4030 Business Instructional Facility
515 Gregory Dr
Champaign, IL 61820