Hayden Noel

Hayden Noel

Clinical Associate Professor of Business Administration

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Biography

Hayden Noel is a clinical associate professor of business administration. He began his career at the University of Illinois in 2007 as a visiting assistant professor before serving from 2009-2015 as an assistant professor and from 2015-2019 as a clinical assistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. Noel has been on the List of Professors Ranked as Excellent for 10 years, was named Executive MBA Program Professor of the Year in 2016, received the Professional MBA Teaching Excellence Award in 2017, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the University of Florida in 2002. He currently serves as the Director of Residential MBA Programs and Academic Director of iDegrees.

Contact

189 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-265-0649

hnoel@illinois.edu

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Listings

Educational Background

  • Ph.D., Marketing, University of Florida, 2002

Positions Held

  • Clinical Associate Professor, University of Illinois at Urbana-Champaign, 2019 to present
  • Clinical Assistant Professor, University of Illinois, 2015-2019
  • Assistant Professor, University of Illinois, 2009-2015
  • Visiting Assistant Professor, University of Illinois, 2007-2009
  • Assistant Professor, Baruch College, City University of New York, 2003-2007
  • Lecturer, University of Florida, 2000-2002
  • Advertising Account Executive, Bozell Worldwide, Inc, 1993-1997

Recent Publications

  • LaTour, K., & Noel, H. Forthcoming. Self-directed Learning Online: An Opportunity to Binge. Journal of Marketing Education, Sage Journals.  link >
  • Noel, H., & Riemer, H. (2020). The effect of emotionally-arousing ad appeals on memory: Time and fit matter. International Journal of Advertising, Taylor & Francis Online, 39 (7), 42 pages.  link >

Other Publications

Articles

  • Noel, H., & LaTour, K. (2017). The Impact of Repetition and Spacing on Memory for Advertising. Business and Management Review, 9 (2).
  • Noel, H., & Chinchanachokchai, B. (2015). The Devil is in the Details: When Holistic Thinkers React Negatively to Incongruent Information. Contemporary Management Research, 11 (1), 23-32.  link >
  • Noel, H., & Arias, R. (2015). Do Spacing and Valence Influence Brand Evaluations? Business and Management Review, 6 (4).
  • Noel, H., & Vallen, B. (2009). The Spacing Effect in Marketing: A review of extant findings and directions for future research. Psychology & Marketing, 26 (11), 951-969.
  • Noel, H., Sawyer, A., & Janiszewski, C. (2009). The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling. Journal of Advertising Research, 49 (2), 193-198.
  • Noel, H. (2006). Spacing of Marketing Stimuli. Human Resource Management, 10 (2), 128-144.
  • Noel, H. (2006). The Spacing Effect: Enhancing Memory for Marketing Stimuli. Journal of Consumer Psychology, 16 (3), 306-320.
  • Noel, H., Sawyer, A., & Janiszewski, C. (2003). A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory. Journal of Consumer Research, 30 (1), 138-149.

Books and Monographs

  • Noel, H. (2009). Marketing Basics-Consumer Behavior. ( pp. 179). West Sussex, UK: AVA Publishing.

Conference Proceedings

  • Noel, H. Forthcoming. The Impact of Spacing and Valence on Brand Evaluations. Society for Marketing Advances.

Presentations

  • Noel, H., & LaTour, K. (2018). The Role of Reconstruction Theory in Memory for Advertising. Society for Marketing Advances Fall Conference.
  • Noel, H., & Riemer, H. (2018). The Impact of Ad Arousal on Memory: Does Relevance matter? Academy of Business and Retail Management International Academic Conference.
  • Noel, H. (2018). Case Method Instruction: Design and Assessment. Marketing Management Association Fall Educators' Conference.
  • Noel, H. (2017). The Impact of Spacing and Valence on Brand Evaluations. Society for Marketing Advances.
  • Noel, H. (2017). The Impact of Spacing on Memory and Evaluation of Marketing Stimuli (Best Presenter-Consumer Behavior Track). Academy of Business and Retail Management International Academic Conference.
  • Noel, H. (2017). Planning and Conducting Effective Experimental Research. Midwest Academy of Management.
  • Noel, H. (2017). Advances in Online Marketing Education: The Case Method in an Online Environment. Marketing Management Association Fall Educators' Conference.
  • Noel, H., & Arias, R. (2015). How ya like me now? How Spacing and Valence influence Brand Evaluations. Association for Consumer Research Annual Conference.
  • Noel, H. (2015). Spacing and Affective Response. Academy of Business and Retail Management International Academic Conference.
  • Noel, H., & Arias, R. (2015). Do Spacing and Valence influence Brand Evaluations? Society for Consumer Psychology.
  • Noel, H., & Riemer, H. (2014). The Effect of Ad Arousal on Memory. Association for Consumer Research Conference.
  • Noel, H., & Chinchanachokchai, B. (2014). Holistic Thinkers and New Product Information. International Conference on Marketing Studies.
  • Noel, H., & Chinchanachokchai, B. (2011). Does it Sound Familiar? The Effects of Thinking Style on Judgment of New Products. Society for Consumer Psychology.
  • Noel, H., & LaTour, K. (2010). Reconstruction Theory in Advertising. European Association for Consumer Research Conference.
  • Noel, H., & Riemer, H. (2010). The Effect of Ad-Elicited Arousal on Consumer's Memory. International Conference on Research in Advertising (ICORIA.
  • Noel, H. (2009). The Spacing Effect in Marketing. Invited Seminar.
  • Noel, H., & LaTour, K. (2009). Reconstruction Theory: Towards an Understanding of how Media Scheduling Influences Memory for Advertising. Society for Consumer Psychology.
  • Noel, H., Sawyer, A., & Janiszewski, C. (2008). The Spacing Effects of Multiple Exposures on Memory and its impact on Advertising Practice. Wharton Conference on Empirical Generalizations in Advertising.
  • Noel, H., & Vallen, B. (2004). The Effectiveness of Anti-Drug Advertising: A Review and Meta-Analysis. Yale Conference for Practitioner-Academic Collaboration.

Working Papers

  • Noel, H., & LaTour, K. Reconstruction Theory: Towards an Understanding of how Media Scheduling impacts Memory.
  • Noel, H., & Riemer, H. The Effect of Ad-arousal on Memory: Time and Relevance matter.
  • Noel, H., & Vallen, B. The Spacing Effect in Free Recall: The Impact of Retention Interval.

Honors and Awards

  • Outstanding Professor - iMBA Program, Gies College of Business, 2019-2019
  • List of Professors Ranked as Excellent, University of Illinois, 2007-2019
  • Outstanding Professor - Master of Science in Business Administration, Gies College of Business, 2018-2018
  • Dean's Impact Award, Gies College of Business, 2018-2018
  • PMBA Teaching Excellence Award (Spring), Illinois MBA, 2017

Grants

  • Department of Business Administration Junior Faculty Research Grant, University of Illinois at Urbana-Champaign, 2013-2014,2014-2015
  • The Effect of Ad Elicited Arousal on Consumer's Memory, Israel Science Foundation (ISF), 2010-2011

Teaching Interests

Marketing Management; Consumer Behavior

Research Interests

Consumer Information Processing; Memory

Current Courses

  • Consumer Behavior (BADM 325) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.

  • Marketing to Business and Govt (BADM 327) Introduces the general area of industrial marketing; examines the nature of industrial markets especially as they compare to consumer markets and emphasizes such factors as the demand for industrial goods, marketing intelligence systems for industrial firms, marketing strategy in industrial markets, and analyses and control of industrial marketing programs; integrates important concepts from sales management and business logistics throughout the course; uses case studies.

  • Marketing Management (BADM 520) Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.

  • Action Learning (MBA 531) Individual projects selected by the student in consultation with a faculty member and approved by the executive officer of the program.

Contact

189 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-265-0649

hnoel@illinois.edu

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