Hayden Noel

Hayden Noel

Clinical Assistant Professor of Business Administration

  • Email

Contact

189 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-265-0649

hnoel@illinois.edu

Listings

Educational Background

  • Ph.D., Marketing, University of Florida, 2002

Positions Held

  • Clinical Assistant Professor, University of Illinois, 2015 to present
  • Assistant Professor, University of Illinois, 2009-2015
  • Visiting Assistant Professor, University of Illinois, 2007-2009
  • Assistant Professor, Baruch College, City University of New York, 2003-2007
  • Lecturer, University of Florida, 2000-2002
  • Advertising Account Executive, Bozell Worldwide, Inc, 1993-1997

Recent Publications

  • Noel, H., & LaTour, K. (2017). The Impact of Repetition and Spacing on Memory for Advertising. Business and Management Review, 9 (2),

Other Publications

Article

  • Noel, H., & Chinchanachokchai, B. (2015). The Devil is in the Details: When Holistic Thinkers React Negatively to Incongruent Information. Contemporary Management Research, 11 (1), 23-32.  link >
  • Noel, H., & Arias, R. (2015). Do Spacing and Valence Influence Brand Evaluations? Business and Management Review, 6 (4),
  • Noel, H., & Vallen, B. (2009). The Spacing Effect in Marketing: A review of extant findings and directions for future research. Psychology & Marketing, 26 (11), 951-969.
  • Noel, H., Sawyer, A., & Janiszewski, C. (2009). The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling. Journal of Advertising Research, 49 (2), 193-198.
  • Noel, H. (2006). Spacing of Marketing Stimuli. Human Resource Management, 10 (2), 128-144.
  • Noel, H. (2006). The Spacing Effect: Enhancing Memory for Marketing Stimuli. Journal of Consumer Psychology, 16 (3), 306-320.
  • Noel, H., Sawyer, A., & Janiszewski, C. (2003). A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory. Journal of Consumer Research, 30 (1), 138-149.

Book or Monograph

  • Noel, H. (2009). Marketing Basics-Consumer Behavior. ( pp. 179). West Sussex, UK: AVA Publishing.

Conference Proceeding

  • Noel, H. Forthcoming. The Impact of Spacing and Valence on Brand Evaluations. Society for Marketing Advances.

Presentation

  • Noel, H. (2017). The Impact of Spacing and Valence on Brand Evaluations. Society for Marketing Advances.
  • Noel, H. (2017). The Impact of Spacing on Memory and Evaluation of Marketing Stimuli (Best Presenter-Consumer Behavior Track). Academy of Business and Retail Management International Academic Conference.
  • Noel, H. (2017). Planning and Conducting Effective Experimental Research. Midwest Academy of Management.
  • Noel, H. (2017). Advances in Online Marketing Education: The Case Method in an Online Environment. Marketing Management Association Fall Educators' Conference.
  • Noel, H., & Arias, R. (2015). How ya like me now? How Spacing and Valence influence Brand Evaluations. Association for Consumer Research Annual Conference.
  • Noel, H. (2015). Spacing and Affective Response. Academy of Business and Retail Management International Academic Conference.
  • Noel, H., & Arias, R. (2015). Do Spacing and Valence influence Brand Evaluations? Society for Consumer Psychology.
  • Noel, H., & Riemer, H. (2014). The Effect of Ad Arousal on Memory. Association for Consumer Research Conference.
  • Noel, H., & Chinchanachokchai, B. (2014). Holistic Thinkers and New Product Information. International Conference on Marketing Studies.
  • Noel, H., & Chinchanachokchai, B. (2011). Does it Sound Familiar? The Effects of Thinking Style on Judgment of New Products. Society for Consumer Psychology.
  • Noel, H., & LaTour, K. (2010). Reconstruction Theory in Advertising. European Association for Consumer Research Conference.
  • Noel, H., & Riemer, H. (2010). The Effect of Ad-Elicited Arousal on Consumer's Memory. International Conference on Research in Advertising (ICORIA.
  • Noel, H. (2009). The Spacing Effect in Marketing. Invited Seminar.
  • Noel, H., & LaTour, K. (2009). Reconstruction Theory: Towards an Understanding of how Media Scheduling Influences Memory for Advertising. Society for Consumer Psychology.
  • Noel, H., Sawyer, A., & Janiszewski, C. (2008). The Spacing Effects of Multiple Exposures on Memory and its impact on Advertising Practice. Wharton Conference on Empirical Generalizations in Advertising.
  • Noel, H., & Vallen, B. (2004). The Effectiveness of Anti-Drug Advertising: A Review and Meta-Analysis. Yale Conference for Practitioner-Academic Collaboration.

Working Paper

  • Noel, H., & LaTour, K. (2017). Reconstruction Theory: Towards an Understanding of how Media Scheduling impacts Memory.
  • Noel, H., & Riemer, H. (2017). The Effect of Ad-arousal on Memory: Time and Relevance matter.
  • Noel, H., & Vallen, B. (2016). The Spacing Effect in Free Recall: The Impact of Retention Interval.

Honors and Awards

  • PMBA Teaching Excellence Award (Spring), Illinois MBA, 2017
  • MBA Professor of the Year-Service to Students (Student Nominated), MBA Student Advisory Committee, 2016
  • Executive MBA Program Professor of the Year, EMBA Program, 2016
  • List of Professors Ranked as Excellent, University of Illinois, 2007-2016

Grants

  • Department of Business Administration Junior Faculty Research Grant, University of Illinois at Urbana-Champaign, 2013-2014,2014-2015
  • The Effect of Ad Elicited Arousal on Consumer's Memory, Israel Science Foundation (ISF), 2010-2011

Teaching Interests

Marketing Management; Consumer Behavior

Research Interests

Consumer Information Processing; Memory

Current Courses

  • Marketing Management (BADM 520) Introduces concepts useful in understanding marketing systems and buyer behavior in addition to developing skills in making marketing decisions; the orientation is primarily managerial and uses examples from both business and non-business contexts.
  • BUS Trinidad/Tobago (BUS 199) Approved for both letter and S/U grading. May be repeated.
  • Marketing Management (MBA 501) Provides foundations in the form of principles, concepts, tools, and skills important both to the study of business and to the development of business acumen. Specific foundation topics include planning and measuring firm resources, economic theory of the firm, decision making under uncertainty, consumer behavior, financial management, business communication and computing. May be repeated in the same term. Credit is not given for MBA 501 and either ACCY 500, BADM 520, BADM 572, or ECON 567.
  • Marketing Management (MBA 502) Provides additional foundations in the form of principles, concepts, tools, and skills important both to the study of business and to the development of business acumen. Specific foundation topics include organizational theory and design, financial accounting and reporting, manufacturing and services processes, marketing management, business communications and computing. May be repeated in the same term. Credit is not given for MBA 502 and either ACCY 500, BADM 509, BADM 520, or BADM 567.
  • Action Learning (MBA 531) Individual projects selected by the student in consultation with a faculty member and approved by the executive officer of the program. Approved for letter and S/U grading. May be repeated in the same or subsequent terms to a maximum of 12 hours.

Contact

189 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-265-0649

hnoel@illinois.edu