Gies College of Business

Grammy Awards finds MBA student’s retro gramophone pitch perfect

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Mar 15, 2021 Business Administration Student


Chicago-based entrepreneur Anthony Vitale used lessons learned in the Gies iMBA program to capture the interest of the producers of this year’s Grammy Awards. His Bluetooth Gramophone 2.0 was the star of each presenter’s dressing room.

Chicago-based entrepreneur Anthony Vitale used lessons learned at Gies College of Business to capture the interest of the producers of this year’s Grammy Awards.

The Bluetooth Gramophone 2.0 was the star of each presenter’s dressing room, customized to play their music. It is one of two new products from Vertical Grooves, Vitale’s consumer electronics start-up that reimagines vintage audio design with modern technology. The second, the Floating Record Vertical Turntable, is also getting new life.

Gies College of Business
515 East Gregory Drive
Champaign, IL 61820
Phone: 217-300-7327