Unnati Narang

Unnati Narang

Assistant Professor of Business Administration

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Educational Background

  • Ph.D., Marketing, Mays Business School, Texas A&M University at Mays Business School, 2020
  • Masters of Commerce, Commerce, Delhi School of Economics, University of Delhi at Delhi School of Economics, 2012
  • Bachelor of Commerce, Commerce, Shri Ram College of Commerce, University of Delhi at Shri Ram College of Commerce, 2010

Positions Held

  • Assistant Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2020 to present

Recent Publications

  • Shankar, V., & Narang, U. Forthcoming. Emerging Market Innovations: Unique and Differential Drivers, Practitioner Implications, and Research Agenda. Journal of the Academy of Marketing Science, Springer, 48 1030–1052.
  • Narang, U., & Shankar, V. (2019). Mobile App Introduction and Online and Offline Purchases and Product Returns. Marketing Science, INFORMS, 38 (5), 733-912.  link >

Teaching Interests

Marketing analytics

Research Interests

Mobile and Location Marketing, Mobility and Commuting, Retailing, Digital Platforms

Current Courses


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