Unnati Narang

Unnati Narang

Assistant Professor of Business Administration

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Educational Background

  • Ph.D., Marketing, Mays Business School, Texas A&M University at Mays Business School, 2020
  • Masters of Commerce, Commerce, Delhi School of Economics, University of Delhi at Delhi School of Economics, 2012
  • Bachelor of Commerce, Commerce, Shri Ram College of Commerce, University of Delhi at Shri Ram College of Commerce, 2010

Positions Held

  • Assistant Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2020 to present

Recent Publications

  • Shankar, V., & Narang, U. Forthcoming. Emerging Market Innovations: Unique and Differential Drivers, Practitioner Implications, and Research Agenda. Journal of the Academy of Marketing Science, Springer, 48 1030–1052.
  • Narang, U., & Shankar, V. (2019). Mobile App Introduction and Online and Offline Purchases and Product Returns. Marketing Science, INFORMS, 38 (5), 733-912.  link >

Teaching Interests

Marketing analytics

Research Interests

Mobile and Location Marketing, Mobility and Commuting, Retailing, Digital Platforms

Current Courses

  • Marketing Analytics (BADM 395) Research and readings course for students majoring in business administration. May be taken by students in the college honors program in partial fulfillment of the honors requirements.


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