Steve Raquel

Steve Raquel

Clinical Assistant Professor of Business Administration

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Contact

350 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-333-2350

sraquel@illinois.edu

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Listings

Educational Background

  • M.S., Advertising, University of Illinois at Urbana-Champaign, 1993
  • B.S., Advertising, University of Illinois at Urbana-Champaign, 1992

Positions Held

  • Consultant, Marketing, DeFi Troops, 2022 to present
  • Adjunct Instructor of Business Administration, University of Illinois at Urbana-Champaign, 2020 to present
  • Adjunct Lecturer, University of Illinois-Urbana Champaign, 2014-2020
  • VP Marketing and Athletes Relations, FanFuego.com, 2009
  • President and Owner, Illinois Online Ventures, 2008 to present
  • Director of Marketing, Masterplan Group International, 2007-2009
  • Account Supervisor, DDB Chicago, 2006-2007
  • Contractor, Allstate Insurance, 2005-2006
  • Director of Marketing, Convenant Services Worldwide, 2002-2005
  • Marketting Manager, McDonald's, 2000-2001
  • Senior Manager, United States Olympic Committee, 1998-2000
  • Senior Account Executive, Frankel & Company, 1993-1998

Recent Publications

Other Publications

Presentations

  • Raquel, S. (2021). What I learned from holding a baby. 2021 WebCon, University of Illinois.
  • Raquel, S. (2019). Sports Media. Illinois Sports Business Conference, Gies.

Honors and Awards

  • Teachers Ranked as Excellent, University of Illinois-CITL, 2014 to present

Teaching Interests

Digital Marketing Social Media Marketing Brand Strategy Sports Marketing Public Relations

Current Courses

  • Digital Marketing (BADM 360) Designed to help you acquire a strong understanding of what is and how to develop a Digital Marketing strategy. We will be evaluating each step in the development of the strategy and getting hands on experience in the latest digital media platforms. You will be learning how to research brands, how to develop strategies, how to determine problems and solutions, how to evaluate information and how to present and defend your work.

  • New Product Development (BADM 525) The decisions on the firm's total market offer, including such topics as use of market analysis in making decisions on assortment, product development, pricing, packaging, branding, and sales forecasting; coordination of these decisions and actions with market communications, physical movement, production, finance, and the overall goals and policies of the firm; and emphasizes the use of analytic and research methods in making assortment and product decisions.

Contact

350 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-333-2350

sraquel@illinois.edu

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