Sharon Shavitt

Sharon Shavitt

Walter H. Stellner Professor of Marketing

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428 A Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-333-0784

shavitt@illinois.edu

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Educational Background

  • Ph.D., Social Psychology, The Ohio State University, 1985
  • M.A., Social Psychology, The Ohio State University, 1983
  • B.A., Psychology, The Ohio State University, 1981

Positions Held

  • Behavioral Research Coordinator, Business Administration, University of Illinois at Urbana-Champaign, 2016 to present
  • Walter H. Stellner Professor of Marketing, University of Illinois at Urbana-Champaign, 2008 to present
  • IBE Distinguished Professor of Marketing, University of Illinois, 2002-2008
  • Professor, University of Illinois, 2001 to present
  • Professor of Advertising and Psychology, University of Illinois, 2000-2001
  • Research Professor, Survey Research Laboratory, University of Illinois, 1999 to present
  • Associate Professor of Advertising and Psychology, University of Illinois, 1993-2000
  • Assistant Professor of Advertising and Psychology, University of Illinois, 1987-1993
  • NIMH Postdoctoral Research Fellow, Department of Psychology, Indiana University, 1985-1987

Recent Publications

  • Shavitt, S., & Barnes, A. Forthcoming. Cross-Cultural Consumer Psychology. Consumer Psychology Review, 2 (1), 70-84.
  • Albarracin, D., & Shavitt, S. (2018). Attitudes and Attitude Change. Annual Review of Psychology, 69 (1), 299-327.

Other Publications

Articles

  • Shavitt, S., Jiang, D., & Cho, H. (2016). Stratification and Segmentation: Social Class in Consumer Behavior. Journal of Consumer Psychology, 26 (4), 583-593.
  • Shavitt, S., Cho, Y., Johnson, T., Jiang, D., Holbrook, A., & Stavrakantonaki, M. (2016). Culture Moderates the Relation Between Perceived Stress, Social Support, and Mental and Physical Health. Journal of Cross-Cultural Psychology, 47 (7), 956-980.  link >
  • Shavitt, S., & Cho, H. (2016). Culture and Consumer Behavior: The Role of Horizontal and Vertical Cultural Factors. Current Opinion in Psychology, 8 149–154.
  • Torelli, C., Shavitt, S., Cho, Y., Johnson, T., Holbrook, A., & Weiner, S. (2015). Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders. International Marketing Review, 32 (3/4), 279-306.  link >
  • Holbrook, A., Anand, S., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., & Weiner, S. (2014). Response heaping in interviewer-administered surveys: A cognitive shortcut to satisfice? Public Opinion Quarterly, 78 (3), 591–633.
  • Jung, K., Shavitt, S., Viswanathan, M., & Hilbe, J. (2014). Female Hurricanes Are Deadlier Than Male Hurricanes. Proceedings of the National Academy of Sciences, 111 (24), 8782-8787.  link >
  • Riemer, H., Shavitt, S., Koo, M., & Markus, H. (2014). Preferences Don't Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective. Psychological Review, 121 (4), 619-648.
  • Lalwani, A., & Shavitt, S. (2013). You Get What You Pay For? Self-Construal Influences Price-Quality Judgments. Journal of Consumer Research, 40 (2), 255-267.
  • Riemer, H., & Shavitt, S. (2011). Impression management in survey responding: Easier for collectivists or individualists? Journal of Consumer Psychology, 21 (2), 157-168.
  • Shavitt, S., Johnson, T., & Zhang, J. (2011). Horizontal and vertical cultural differences in the content of advertising appeals. Journal of International Consumer Marketing, 23 (3-4), 297-310.
  • Torelli, C., & Shavitt, S. (2011). The impact of power on information processing depends on cultural orientation. Journal of Experimental Social Psychology, 47 (5), 959-967.
  • Torelli, C., & Shavitt, S. (2010). Culture and concepts of power. Journal of Personality and Social Psychology, 99 (4), 703-723.
  • Lee, K., & Shavitt, S. (2009). Can McDonald's food ever be seen as healthy? Metacognitive experiences affect the perceived understanding of a brand. Journal of Marketing Research, 46 222-233.
  • Lalwani, A., & Shavitt, S. (2009). The 'me' I claim to be: Cultural self-construal elicits self-presentational goal pursuit. Journal of Personality and Social Psychology, 97 (1), 88-102.
  • Schlosser, A., & Shavitt, S. (2009). The effect of perceived message choice on persuasion. Journal of Consumer Psychology, 19 290-301.
  • Shavitt, S., Torelli, C., & Wong, J. (2009). Identity-Based Motivation: Constraints and Opportunities in Consumer Research. Journal of Consumer Psychology, 19 (3), 261-266.
  • White, T., Zahay, D., Thorbjornsen, H., & Shavitt, S. (2008). Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19 39-50.
  • Shavitt, S., Lalwani, A., Zhang, J., & Torelli, C. (2006). The horizontal/vertical distinction in cross-cultural consumer research. Journal of Consumer Psychology, 16 (4), 325-356.
  • Lee, K., & Shavitt, S. (2006). The use of cues depends on goals: Store reputation affects product judgments when social identity goals are salient. Journal of Consumer Psychology, 16 (3), 260-271.
  • Lalwani, A., Shavitt, S., & Johnson, T. (2006). What is the relation between cultural orientation and socially desirable responding? Journal of Personality and Social Psychology, 90 (1), 165-178.
  • Shavitt, S., Zhang, J., Torelli, C., & Lalwani, A. (2006). Reflections on the meaning and structure of the horizontal/vertical distinction. Journal of Consumer Psychology, 16 (4), 357-362.
  • Johnson, T., Kulesa, P., Cho, Y., & Shavitt, S. (2005). The relation between culture and response styles: Evidence from 19 countries. Journal of Cross-Cultural Psychology, 36 (2), 264-277.
  • Shavitt, S., Vargas, P., & Lowrey, P. (2004). Exploring the role of memory for self-selected Ad experiences: Are some advertising media better liked than others? Psychology & Marketing, 21 (12), 1011-1032.
  • Zhang, J., & Shavitt, S. (2003). Cultural values in advertisements to the Chinese X-generation: Promoting modernity and individualism. Journal of Advertising, 32 (1), 23-33.
  • Nelson, M., & Shavitt, S. (2002). Horizontal and vertical individualism and achievement values: A multi-method examination of Denmark and the U.S Journal of Cross-Cultural Psychology, 33 (5), 439-458.
  • Schlosser, A., & Shavitt, S. (2002). Anticipating discussion about a product: Rehearsing what to say can affect your judgments. Journal of Consumer Research, 29 (1), 101-115.
  • Lowrey, T., Englis, B., Shavitt, S., & Solomon, M. (2001). Response latency verification of consumption constellations: Implications for advertising strategy. Journal of Advertising, 30 (1), 29-39.
  • Maheswaran, D., & Shavitt, S. (2000). Issues and new directions in global consumer psychology. Journal of Consumer Psychology, 9 (2), 59-66.
  • Schlosser, A., & Shavitt, S. (1999). Effects of an approaching group discussion on product responses. Journal of Consumer Psychology, 8 (4), 377-406.
  • Schlosser, A., Shavitt, S., & Kanfer, A. (1999). Survey of internet users' attitudes toward internet advertising. Journal of Interactive Marketing, 13 (3), 34-54.
  • Shavitt, S., Sanbonmatsu, D., Smittipatana, S., & Posavac, S. (1999). Broadening the conditions for illusory correlation formation: Implications for judging minority groups. Basic and Applied Social Psychology, 21 263-279.
  • Shavitt, S., Lowrey, P., & Haefner, J. (1998). Public attitudes toward advertising: More favorable than you might think. Journal of Advertising Research, 38 (4), 7-22.
  • Han, S., & Shavitt, S. (1994). Persuasion and culture: Advertising appeals in individualistic and collectivistic societies. Journal of Experimental Social Psychology, 30 326-350.
  • Sanbonmatsu, D., Shavitt, S., & Gibson, B. (1994). Salience, set size, and illusory correlation: Making moderate assumptions about extreme targets. Journal of Personality and Social Psychology, 66 1020-1033.
  • Shavitt, S., Swan, S., Lowrey, T., & Wanke, M. (1994). The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing. Journal of Consumer Psychology, 3 137-162.
  • Shavitt, S. (1992). Evidence for predicting the effectiveness of value-expressive versus utilitarian appeals: A reply to Johar and Sirgy. Journal of Advertising, 21 (2), 47-51.
  • Shavitt, S., Lowrey, T., & Han, S. (1992). Attitude functions in advertising: The interactive role of products and self-monitoring. Journal of Consumer Psychology, 1 (4), 337-364.
  • Sanbonmatsu, D., Shavitt, S., & Sherman, S. (1991). The role of personal relevance in the formation of distinctiveness-based illusory correlations. Personality and Social Psychology Bulletin, 17 124-132.
  • Shavitt, S., & Fazio, R. (1991). Effects of attribute salience on the consistency between attitudes and behavior predictions. Personality and Social Psychology Bulletin, 17 507-516.
  • Wyer, R., Budesheim, T., Shavitt, S., & Riggle, E. (1991). Image, issues and ideology: The processing of information about political candidates. Journal of Personality and Social Psychology, 61 533-545.
  • Shavitt, S. (1990). The role of attitude objects in attitude functions. Journal of Experimental Social Psychology, 26 124-148.
  • Shavitt, S., & Brock, T. (1990). Delayed recall of copytest responses: The temporal stability of listed thoughts. Journal of Advertising, 19 (4), 6-17.
  • Sanbonmatsu, D., Shavitt, S., Sherman, S., & Roskos-Ewoldsen, D. (1987). Illusory correlation in the perception of performance by self or a salient other. Journal of Experimental Social Psychology, 23 518-543.
  • Lynn, W., Shavitt, S., & Ostrom, T. (1985). Effects of pictures on the organization and recall of social information. Journal of Personality and Social Psychology, 49 1160-1168.

Book Chapters

  • Shavitt, S., & Koo, M., Sharon Ng, Angela Y. Lee (Ed.) (2015). Categories of cultural variation. Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series ( pp. 99-117). Oxford: Oxford University Press.
  • Shavitt, S., Sharon Ng, Angela Y. Lee (Ed.) (2015). Categories of cultural variation. Handbook of Culture and Consumer Behavior. In Frontiers of Culture and Psychology series ( pp. 99-117). Oxford: Oxford University Press.
  • Lalwani, A., & Shavitt, S., Shintaro Okazaki (Ed.) (2012). The relation between gender and cultural orientation and its implications for advertising. Handbook of Research on International Advertising ( pp. 455-470). Cheltenham, UK: Edward Elgar Publishers.
  • Johnson, T., Holbrook, A., & Shavitt, S., D. Matsumoto and F. van de Vijver (Ed.) (2011). Culture and response styles in survey research. Cross-Cultural Research Methods in Psychology ( pp. 130-175). Oxford: Oxford University Press.
  • Koo, M., & Shavitt, S., Richard P. Bagozzi and Ayalla Ruvio (Ed.) (2011). Cross-cultural psychology of consumer behavior. Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing ( pp. 125-133). England: John Wiley & Sons.
  • Shavitt, S., Torelli, C., & Riemer, H., M. Gelfand, C-y Chiu, and Y-y Hong (Ed.) (2011). Horizontal and vertical individualism and collectivism: Implications for understanding psychological processes. Advances in Culture and Psychology ( pp. 309-350). Oxford: Oxford University Press.
  • Shavitt, S., Lee, A., & Torelli, C., Michaela Wanke (Ed.) (2009). Social Psychology of Consumer Behavior. Cross-Cultural Issues in Consumer Behavior ( pp. 227-250). Philadelphia: Psychology Press.
  • Shavitt, S., Lee, A., & Johnson, T., C. Haugtvedt, P. Herr, and F. Kardes, (Ed.) (2008). Cross-cultural consumer psychology. Handbook of Consumer Psychology ( pp. 1103-1131). Mahwah, NJ: Erlbaum.
  • Shavitt, S., & Zhang, J., C. Spielberger (Ed.) (2004). Advertising and culture. Encyclopedia of Applied Psychology ( pp. 47-51). San Diego: Academic Press.
  • Shavitt, S., & Nelson, M., J.P. Dillard and M. Pfau (Ed.) (2002). The role of attitude functions in persuasion and social judgment. The persuasion handbook: Theory and practice ( pp. 137-153). Thousand Oaks, CA: Sage Publications.
  • Shavitt, S., & Nelson, M., J. Kuklinski (Ed.) (2001). On the dynamic and goal-oriented nature of (candidate) evaluations. Citizens and politics: Perspectives from political psychology ( pp. 227-240). Cambridge, England: Cambridge University Press.
  • Shavitt, S., & Wanke, M., A, Tesser & N. Schwarz (Ed.) (2001). Consumer Behavior. Blackwell Handbook of Social Psychology ( pp. 569-590). Oxford, UK: Blackwell Publishers.
  • Shavitt, S., & Nelson, M., G. Maio & J. Olson (Ed.) (1999). The social identity function in person perception: Communicated meanings of product preferences. Why we evaluate: Function of attitudes ( pp. 37-57). Mahwah, NJ: Erlbaum.
  • Nelson, M., Shavitt, S., Schennum, A., & Barkmeier, J., W. Wells (Ed.) (1997). Prediction of long-term advertising effectiveness: New cognitive response approachs. Measuring advertising effectiveness ( pp. 133-155). Hillsdale, NJ: Erlbaum.
  • Shavitt, S., & Nelson, M., W. Wells (Ed.) (1997). Comments on Chapter 8 (by P. Lebenson and M. Blackston). Measuring advertising effectiveness ( pp. 128-132). Hillsdale, NJ: Erlbaum.
  • Brock, T., Shavitt, S., & Brannon, L., S. Shavitt and T.C. Brock (Ed.) (1994). Getting a handle on the ax of persuasion. Persuasion: Psychological insights and perspectives ( pp. 1-14). Needham Heights, MA: Allyn and Bacon.
  • Shavitt, S., A.R. Pratkanis, S.J. Breckler and A.G. Greenwald (Ed.) (1989). Operationalizing functional theories of attitude. Attitude structure and function ( pp. 311-337). Hillsdale, NJ: Erlbaum.
  • Shavitt, S., & Brock, T., K. Sentis and J. Olson (Ed.) (1986). Self-relevant responses in commercial persuasion: Field and experimental tests. Advertising and consumer psychology ( pp. 149-171). New York: Praeger Publishers.
  • Brock, T., & Shavitt, S., L. Percy and A.G. Woodside (Ed.) (1983). Cognitive responses in advertising. Advertising and consumer psychology ( pp. 91-116). Lexington, MA: D.C. Heath and Company.

Book Reviews

  • Shavitt, S. (1997). "The White House speaks: Presidential leadership as persuasion" by C.A. Smith and K.B. Smith. Political Psychology, 18. ( pp. 531-533).
  • Shavitt, S. (1997). A strong approach to attitude strength. Review of "Attitude strength: Antecedents and consequences" by R.E. Petty and J.A. Krosnick (Eds.). Contemporary Psychology, 42 (8). ( pp. 691-692).
  • Shavitt, S. (1996). "Consumer involvement: Concepts and research" by P. Laaksonen. Journal of Marketing Research, 32. ( pp. 115-116).
  • Brock, T., & Shavitt, S. (1985). Personal values affect consumers' behavior, don't they? Review of "Personal values and consumer psychology" by R.E. Pitts, Jr. & A.G. Woodside. Contemporary Psychology, 30. ( pp. 968-969).

Books and Monographs

  • McGill, A., & Shavitt, S. (2009). Advances in Consumer Research, Volume 36. Provo, UT: Association for Consumer Research.
  • Shavitt, S., & Brock, T. (1994). Persuasion: Psychological insights and perspectives. Needham Heights, MA: Allyn and Bacon.

Conference Proceedings

  • Kulkarni, A., & Shavitt, S. Forthcoming. The Consequences of the Horizontal-Vertical Cultural Distinction for Consumer Responses to Advertising Messages. ( vol. 1, pp. 241). Advances in Consumer Psychology.
  • Shavitt, S., Zhang, J., & Johnson, T. Forthcoming. Horizontal and vertical orientations in cross-cultural consumer persuasion. ( vol. 29,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Torelli, C., & Shavitt, S. Forthcoming. Culture and mental representations of power goals: Consequences for information processing ( vol. 35, pp. 194-197). Advances in Consumer Research.
  • Wong, J., & Shavitt, S. Forthcoming. Be rude to me and I will buy a Rolex: Effects of cultural orientation on responses to power threat in a service setting ( vol. 2, pp. 95). Advances in Consumer Psychology.
  • Ng, A., Shavitt, S., Koo, M., & Markus, H. (2017). A functional perspective to attitudinal ambivalence in collectivistic cultures. 2017 AMA Summer Marketing Educators' Conference.
  • Koo, M., Wong, J., & Shavitt, S. (2014). Climbing the Ladder: Effects of Embodied Power Goals Can Be Culturally Specific. Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). A weight on your shoulders makes you pull your weight. ( vol. 40, pp. 1051). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2012). Lost in translation: The consequences of culturally mismatched thinking styles on familiarity seeking. ( vol. 39, pp. 662-663). Advances in Consumer Research.
  • Shavitt, S. (2012). What's New? Novelty in consumer research. ( vol. 39, pp. 1-6). Advances in Consumer Research.
  • Koo, M., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., & Weiner, S. (2011). On Consuming Less and Being More Satisfied: Lifestyles and Cultural Orientations. ( vol. 3, pp. 250). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2011). When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation. ( vol. 38,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Koo, M., Wong, J., & Shavitt, S. (2011). Embodied Cognition, Power, and Culture. ( vol. 3, pp. 381-382). Advances in Consumer Psychology, Washington, DC: society for consumer psychology.
  • Shavitt, S., & Valenzuela, A. (2006). S. Shavitt, & A. Valenzuela (2006). Beyond Individualism/Collectivism: New Theoretical Perspectives in Culture-Based Research. (Roundtable Session Summary). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
  • Han, S., & Shavitt, S. (2005). Westernization of cultural values in Korean advertising: A longitudinal content analysis of magazine ads from 1968-1998. ( vol. 32, pp. 249-250). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Lee, K., & Shavitt, S. (2005). New approaches and theoretical synergies in cross-cultural consumer psychology (Roundtable Session Summary). ( vol. 32, pp. 444). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Zhang, J., & Shavitt, S. (2005). When gender differences make a difference: The role of the masculinity-femininity cultural dimension. ( pp. 80). Society for Consumer Psychology.
  • Lee, K., & Shavitt, S. (2004). The role of cultural cognition in the use of contextual cues in product quality judgments (Abstract). Also Session Summary: The Influence of Cultural Thinking Styles on Evaluative Processes. ( vol. 31, pp. 451-453). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Zahay, D., White, T., Thorbjornsen, H., & Shavitt, S. (2004). Beyond Permission Marketing: Improving E-Mail Response Rate with Appropriate Personalization. Direct Marketing Education Foundation Conference.
  • Zhang, J., & Shavitt, S. (2003). Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics. ( vol. 30, pp. 162). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Sivadas, E., Bruvold, N., Nelson, M., & Shavitt, S. (2000). A cross-national examination of horizontal and vertical individualism and collectivism: Measurement and impact on consumer decision making. ( vol. 28, pp. 136). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Schlosser, A., & Shavitt, S. (1998). Applying traditional attitude models to understand the effectiveness of internet advertising. ( pp. 171). Society for Consumer Psychology, Clemson, S.C: CtC Press.
  • Shavitt, S., Nelson, M., & Yuan, R. (1997). Exploring cross-cultural differences in cognitive responding to ads. ( vol. 24, pp. 245-250). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Schlosser, A., & Shavitt, S. (1996). Anticipating focus group discussion: Effects on product thoughts. ( pp. 140-145). American Academy of Advertising: Omnipress.
  • Kim, K., & Shavitt, S. (1993). Toward a model of attitude reuse versus recomputation. ( pp. 105-110). Society for Consumer Psychology, Clemson, S.C: CtC Press.
  • Shavitt, S., & Lowrey, T. (1992). Attitude functions in advertising effectiveness: The interactive role of product type and personality type. ( vol. 19, pp. 323-328). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Shavitt, S., & Fazio, R. (1990). Effects of attribute salience on the consistency of product evaluations and purchase predictions. ( vol. 17, pp. 91-97). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Shavitt, S. (1989). Individual differences in consumer attitudes and behavior. ( vol. 16, pp. 51-55). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Shavitt, S. (1989). Products, personalities, and situations in attitude functions: Implications for consumer behavior. ( vol. 16, pp. 300-305). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Shavitt, S., & Brock, T. (1985). Improving cognitive response prediction of persuasion: Towards a semantic hierarchy. ( pp. 13-14). Division of Consumer Psychology: American Psychological Association.
  • Shavitt, S., & Brock, T. (1984). Consumer research validity: The effect of social settings on cognitive responding to television commercials. ( vol. 11, pp. 18-23). Advances in Consumer Research, Provo, UT: Association for Consumer Research.

Presentations

  • Ng, A., Shavitt, S., Koo, M., & Markus, H. (2017). A functional perspective to attitudinal ambivalence in collectivistic cultures. AMA Summer Marketing Educators' Conference.
  • Koo, M., Wong, J., & Shavitt, S. (2014). Climbing the ladder: Effects of embodied power goals can be culturally specific. Society for Consumer Psychology.
  • Torelli, C., Shavitt, S., Johnson, T., Chavez, N., Cho, Y., & Holbrook, A. (2013). Fairness or Compassion? Cultural Differences in Power Norms Affect Judgments of Power-Holders. Association for Consumer Research Annual Conference.
  • Holbrook, A., Shavitt, S., Johnson, T., Cho, Y., Chavez, N., & Weiner, S. (2013). Examining the role of culture in answering context-specific and context-general survey questions. American Association of Public Opinion Research.
  • Shavitt, S. (2013). You get what you pay for? How cultural factors influence price-quality judgments. University of Minnesota Marketing Camp.
  • Johnson, T., Holbrook, A., Cho, Y., Shavitt, S., Chavez, N., & Weiner, S. (2013). Investigating cultural variability in nonverbal behaviors associated with responding to survey questions. International Workshop on Comparative Survey Design Implementation.
  • Shavitt, S. (2013). East meets west: Cultural differences and similarities in power goals. University of Illinois.
  • Shavitt, S. (2013). You get what you pay for? How cultural factors influence price-quality judgments. University of Illinois.
  • Jiang, D., & Shavitt, S. (2013). Power, Uncertainty, and Variety Seeking: Will Power Lead to Variety Seeking in Consumer Choices for Others? Haring Doctoral Consortium.
  • Koo, M., Kwon, M., & Shavitt, S. (2012). Carrying a weight and felt responsibility. Association for Consumer Research Annual Conference.
  • Shavitt, S. (2012). J. Jeffrey Inman: An introduction. Association for Consumer Research Conference.
  • Cho, Y., Johnson, T., Holbrook, A., Shavitt, S., Chavez, N., & Weiner, S. (2012). Modeling error in self-reports of chronic health conditions: Cultural similarities and differences. American College of Epidemiology.
  • Holbrook, A., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., & Weiner, S. (2012). How Do Respondent Behaviors Reflect and Influence Perceptions of Surveys? American Association of Public Opinion Research.
  • Johnson, T., Holbrook, A., Cho, Y., Shavitt, S., Chavez, N., & Weiner, S. (2012). The effects of question design features on the cognitive processing of survey questions across cultural groups. American Association of Public Opinion Research.
  • Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., & Weiner, S. (2012). The effects of race/ethnicity, cultural values, and language of interview on socially desirable responding. American Association for Public Opinion Research.
  • Shavitt, S. (2012). Research Reporting Standards. University of Illinois.
  • Torelli, C., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., Weiner, S., & Beebe, T. (2011). Culture, Concepts of Power and Attitudes toward Powerholders: Consequences for Consumer Satisfaction in Ongoing Service Interactions. Midwest Association for Public Opinion Research.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2011). Lost in Translation: The Consequences of Culturally Mismatched Thinking Styles on Familiarity Seeking. Association for Consumer Research Annual Conference.
  • Koo, M., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., & Weiner, S. (2011). On Consuming Less and Being More Satisfied: Lifestyles and Cultural Orientations. Society for Consumer Psychology.
  • Koo, M., Wong, J., & Shavitt, S. (2011). Embodied cognition, Power and Culture. Society for Consumer Psychology.
  • Dai, Y., & Shavitt, S. (2011). Cultural Differences in Positive Affect Regulation. Society for Consumer Psychology.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2010). Lost in translation is self-regulation: Culturally mismatched thinking styles can be depleting. Association for Consumer Research Annual Conference.
  • Torelli, C., & Shavitt, S. (2010). Personalized and socialized power goals: Implications for information processing. 2010 AMA Summer Marketing Educators' Conference.
  • Holbrook, A., Johnson, T., Cho, Y., Shavitt, S., Chavez, N., & Weiner, S. (2010). Survey satisficing in different populations: To what extent do response effects reflects satisficing across racial and ethnic groups? American Association of Public Opinion Research.
  • Johnson, T., Holbrook, A., Shavitt, S., Cho, Y., Chavez, N., Weiner, S., & Mazarno, K. (2010). Cultural values and survey response style. World Association of Public Opinion Research.
  • Koo, M., Shavitt, S., Lalwani, A., Dai, Y., & Chinchanachokchai, B. (2010). The effect of culturally mismatched experiences on self-regulation. University of Illinois at Urbana-Champaign, Department of Business Administration.
  • Shavitt, S. (2010). Cultural differences in power goals. Attitudes preconference, Society for Personality and Social Psychology.
  • Shavitt, S. (2009). Cultural differences in power goals. Marketing in Israel Conference, December, 2009.
  • Shavitt, S. (2009). Cultural self-construal and self-presentational goals. Ben-Gurion University of the Negev.
  • Shavitt, S. (2009). Cultural self-construal and self-presentational goals. University of Western Ontario, School of Business.
  • Shavitt, S. (2009). Cultural self-construal and self-presentational goals. Indiana University, Department of Psychology.
  • Shavitt, S. (2009). Cultural self-construal and self-presentational goals. University of Iowa, Iowa Marketing Camp, Department of Marketing.
  • Shavitt, S. (2008). Cross-cultural issues in consumer behavior research and Teaching ethics in marketing communications. AMA-Sheth Foundation Doctoral Consortium.
  • Shavitt, S. (2008). Cultural self-construal and self-presentational goals. University of Hawaii-Manoa Shidler Seminar Series.
  • Shavitt, S. (2008). Cultural self-construal and self-presentational goals. University of California, Riverside. Department of Marketing.
  • Shavitt, S. (2008). Cultural self-construal and self-presentational goals. HEC Paris. Department of Marketing.
  • Torelli, C., & Shavitt, S. (2007). Culture and mental representations of power goals: Consequences for information processing. In D. Rucker (Chair), The Role of Power In Consumer Behavior: New Perspectives and Insights. Association for Consumer Research Annual Conference.
  • White, T., Zahay, D., Thorbjornsen, H., & Shavitt, S. (2007). We know where you live: Personalization reactance in e-mail solicitations. World Marketing Congress.
  • Shavitt, S. (2007). Cultural self-construal and self-presentation. Advertising and Consumer Psychology.
  • Shavitt, S. (2007). Cultural self-construal and self-presentation. University of Washington.
  • Shavitt, S. (2006). A Tribute to Tim Brock. Ohio State University.
  • Shavitt, S. (2006). Cross-cultural consumer behavior: Emergent themes. Haring Symposium, Indiana University, Department of Marketing.
  • Shavitt, S. (2005). Cultural orientation, self-construal and self-presentation. Cross-Cultural Consumer Psychology Pre-Conference. Society for Consumer Psychology.
  • Zhang, J., & Shavitt, S. (2005). When gender differences make a difference: The role of the masculinity-femininity cultural dimension. Society for Consumer Psychology.
  • Shavitt, S. (2005). Culture and self-presentation. Northwestern University, Department of Marketing.
  • Shavitt, S. (2005). The selling of consumer identity: Who’s buying. Museum of Contemporary Photography, Columbia College.
  • Han, S., & Shavitt, S. (2004). Westernization of cultural values in Korean advertising: A longitudinal content analysis of magazine ads from 1968-1998. Association for Consumer Research Annual Conference.
  • Zahay, D., White, T., Thorbjornsen, H., & Shavitt, S. (2004). Beyond permission marketing: Improving e-mail response rate with appropriate personalization. Direct Marketing Education Foundation Conference.
  • Shavitt, S. (2004). Culture, self-construal, and image tending. American Marketing Association.
  • Shavitt, S. (2004). Culture, self-construal, and image tending. How to develop a PhD topic. Attitude objects and attitude functions. The relation between cultural orientation and socially desirable responding. Norwegian School of Economics and Business Administration.
  • Zhang, J., & Shavitt, S. (2003). Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics. In Talia Jomini (Chair), Reaching Across Cultural Boundaries: Glo. National Communication Association.
  • Lalwani, A., Shavitt, S., Johnson, T., & Zhang, J. (2003). What is the relation between culture and desirable responding? Association for Consumer Research Annual Conference.
  • Lee, K., & Shavitt, S. (2003). The role of cultural cognition in the use of contextual cues in product quality judgments. In K. Lee & S. Shavitt (Chairs), The Influence of Cultural Thinking Styles on Evaluative Processes. Association for Consumer Research Annual Conference.
  • Shavitt, S. (2003). Why study culture? American Marketing Association Doctoral Consortium.
  • Zahay, D., White, T., Thorbjornsen, H., & Shavitt, S. (2003). Zahay, D., White, T., Thorbjørnsen, H., and Shavitt, S. (2003). The role of personalization in increasing the response rate of email solicitation. World Marketing Congress.
  • Shavitt, S. (2003). "Beyond individualism and collectivism: Emerging topics in cross-cultural consumer behavior" & "The effect of ad message choice on resistance to counterpersuasion". New York University.
  • Shavitt, S. (2003). Beyond individualism and collectivism: Emerging topics in cross-cultural consumer behavior. Stanford University.
  • Shavitt, S. (2003). Publish and perish? Advice on avoiding perils of the publication process. Norwegian School of Economics and Business Administration.
  • Shavitt, S. (2002). Vertical and horizontal cultural orientations: Implications for persuasive messages. University of Colorado.
  • Shavitt, S. (2002). Vertical and horizontal cultural orientations: Implications for persuasive messages. Norwegian School of Economics and Business Administration.
  • Shavitt, S. (2002). Vertical and horizontal cultural orientations: Implications for persuasive messages. University of Illinois.
  • Shavitt, S., & Nowlis, S. (2002). Consumer research in computer-mediated environments. Association for Consumer Research Doctoral Symposium.
  • Zhang, J., & Shavitt, S. (2002). Cultural values reflected in Chinese and U.S. advertisements: Examining the moderating role of media type and product characteristics. Association for Consumer Research Annual Conference.
  • Shavitt, S., Zhang, J., & Johnson, T. (2001). Horizontal and vertical orientations in cross-cultural consumer persuasion. Association for Consumer Research Annual Conference.
  • Shavitt, S. (2001). "Effects of an approaching group discussion on product responses" and "The Effect of interactive advertising on attitude resistance". Norwegian School of Economics and Business Administration.
  • Shavitt, S. (2001). The effect of interactive advertising on attitude resistance. University of Illinois.
  • Shavitt, S. (2000). The effect of frequency scales on self-reports of severe pain symptoms. Fetzer Institute, Grant Recipient Seminar.
  • Shavitt, S. (2000). Effects of an apporaching group discussion on cognitive responses. University of Haifa.
  • Shavitt, S. (2000). How to pursue a career in consumer psychology. Midwestern Psychological Association.
  • Shavitt, S. (2000). Psychological approaches to understanding consumer behavior. American Association of Advertising Agencies Conference.
  • Shavitt, S. (2000). Effects of an approaching group discussion on product responses. University of Illinois.
  • Shavitt, S. (2000). Quantitative methods: Experimental research. University of Illinois.
  • Shavitt, S. (2000). Quantitative methods: Survey research. University of Illinois.
  • Shavitt, S. (1999). The effect of interactive advertising on attitude resistance. University of Illinois.
  • Shavitt, S. (1999). The effect of medium on attitudes toward advertising: Surveys and implications. Media Pool, Seminar on Medial Planning.
  • Schlosser, A., & Shavitt, S. (1999). The effect of interactive advertising on attitude resistance. Association for Consumer Research Annual Conference.
  • Shavitt, S. (1999). Effects of an approaching group discussion on product responses. University of Illinois.
  • Shavitt, S. (1999). Effects of an approaching group discussion on product responses. Purdue University.
  • Shavitt, S. (1999). Culture and advertising: Implications for advertising content and persuasiveness. University of Illinois.
  • Shavitt, S. (1999). Culture and advertising. National Center for Supercomputing Applications.
  • Shavitt, S. (1999). Effects of an approaching group discussion on product responses. University of Illinois.
  • Shavitt, S. (1999). Effects of an approaching group discussion on product responses. University of Chicago.
  • Shavitt, S. (1998). Researching cultural differences in advertising: Conceptual advances and methodological challenges. University of Illinois.
  • Shavitt, S., & Nelson, M. (1998). Observations on cultural differences in consumer behavior. Winter Conference of the Society for Consumer Psychology.
  • Lowrey, P., Shavitt, S., & Haefner, J. (1997). Public attitudes toward advertising: More positive than you think. Association for Consumer Research Annual Conference.
  • Nelson, M., & Shavitt, S. (1997). Examining horizontal and vertical dimensions of individualism: The importance of cultural values. Association for Consumer Research Annual Conference.
  • Schlosser, A., & Shavitt, S. (1997). Effects of anticipating a focus group discussion on responses to a focal product. Association for Consumer Research Annual Conference.
  • Shavitt, S. (1997). Effects of an approaching group discussion on product responses. Ohio State University.
  • Shavitt, S. (1997). The social identity function in person perception: Communicated meanings of product preferences. Ohio State University.
  • Shavitt, S. (1997). Effects of an approaching group discussion on product responses. University of Illinois.
  • Shavitt, S. (1996). The social identity function in person perception: Communicated meanings of product preferences. University of Illinois.
  • Shavitt, S., & Nelson, M. (1996). Communicative social identity: Effects of product usage on person judgments. American Psychological Association.
  • Schlosser, A., & Shavitt, S. (1996). Anticipating group discussion: Effects on the attitude functions of product thoughts. Midwestern Psychological Association.
  • Shavitt, S. (1996). The social identity function in person perception: Communicated meaning of product preferences. Tel Aviv University.
  • Shavitt, S., & Nelson, M. (1995). The communicative value of products: Effects of product usage on person judgments. Society for Experimental Social Psychology.
  • Smittipatana, S., Posavac, S., Sanbonmatsu, D., & Shavitt, S. (1995). The role of set size and distinctiveness in illusory correlation. Midwestern Psychological Association.
  • Shavitt, S. (1994). Psychology and advertising. Champaign-Urbana Ad Club.
  • Shavitt, S. (1993). Political evaluations from the perspective of a consumer psychologist. University of Illinois.
  • Shavitt, S. (1992). Attitude functions in advertising: The interactive role of products and self-monitoring. Purdue University.
  • Swan, S., Shavitt, S., & Lowrey, T. (1992). The effects of attribute salience, involvement, and source attractiveness on persuasion: Turning a peripheral cue into substantive information. Midwestern Psychological Association.
  • Lowrey, T., & Shavitt, S. (1991). Attitude functions in advertising: Product category and self-monitoring interactively affect choice of appeals. Midwestern Psychological Association.
  • Fuhrman, R., & Shavitt, S. (1990). Effects of goal priming on the speed and favorableness of attitude judgments. Midwestern Psychological Association.
  • Shavitt, S. (1989). Contextual influences on the attitude-behavior relation. Ohio State University.
  • Han, S., Shavitt, S., & O'Guinn, T. (1989). The influence of classroom role playing on students' political preferences. Midwestern Psychological Association.
  • Shavitt, S., Sherman, S., & Sanbonmatsu, D. (1989). The role of personal relevance in teh formation of distinctiveness-based illusory correlations. Midwestern Psychological Association.
  • Shavitt, S. (1988). Attitude Functions and their Implications for Attitude Measurement. University of Illinois.
  • Shavitt, S., & Fazio, R. (1988). Attitude functions an dself-monitoring in the attitude-behavior relation. Midwestern Psychological Association.
  • Shavitt, S., Han, S., Kim, Y., & Tillman, C. (1988). Attitude objects and self-monitoring interactively affect attitude functions. Midwestern Psychological Association.
  • Shavitt, S. (1988). Attitude functions: Implications for persuasion. Multi-ad Services.
  • Shavitt, S. (1987). Operationalizing functional theories of attitude. American Psychological Association.
  • Sanbonmatsu, D., Shavitt, S., Sherman, S., & Roskos-Ewoldsen, D. (1987). Illusory correlation in the perception of performance by self or a salient other. Midwestern Psychological Association.
  • Shavitt, S., & Fazio, R. (1987). Attitude functions in the attitude-behavior relationship. Midwestern Psychological Association.
  • Shavitt, S. (1987). Illusory Correlation in the Perception of Performance by Self versus others. Indiana University.
  • Shavitt, S. (1987). The Role of Attitude Objects in Attitude Functions. University of California.
  • Shavitt, S. (1986). The Role of Attitude Objects in Attitude Functions. University of Illinois.
  • Shavitt, S. (1986). The Role of Attitude Objects in Attitude Functions. Michigan State University.
  • Shavitt, S. (1986). The Role of Attitude Objects in Attitude Functions. Indiana University.
  • Shavitt, S. (1986). Attitude functions affect informational bases of attitudes. Midwestern Psychological Association.
  • Shavitt, S., & Brock, T. (1986). Attitude functions affect persuasiveness of appeals. Midwestern Psychological Association.
  • Shavitt, S. (1986). Self-Relevent Cognitive Responses in Persuasion. University of Southern California.
  • Carnot, C., Shavitt, S., & Brock, T. (1985). Manipulating beliefs about beliefs: Perceived self-relevance of thoughts leads to persistence of persuasion. Midwestern Psychological Association.
  • Shavitt, S., & Brock, T. (1985). Delayed reproduction of cognitive responses: Evidence for temporal stability. Midwestern Psychological Association.
  • Shavitt, S. (1985). Self-Relevant Cognitive Responses in Persuasion. University of Massachusetts.
  • Shavitt, S. (1984). Self-Relevant Cognitive Responses in Persuasion. University of Michigan.
  • Shavitt, S. (1984). Self-Relevant Cognitive Responses in Persuasion. New York University.
  • Shavitt, S., & Brock, T. (1984). The self in cognitive responding. Nags Head Conference on Attitudes and Influence.
  • Shavitt, S., & Brock, T. (1984). The self-relevant dimension of cognitive responses in persuasion. Midwestern Psychological Association.
  • Shavitt, S., & Brock, T. (1983). Schematic biases in evaluation: Applications from cognitive social psychology. Evaluation Research Society/Evaluation Network.
  • Shavitt, S., Lynn, W., & Ostrom, T. (1983). Effects of pictures on the organization and recall of social information. Midwestern Psychological Association.
  • Shavitt, S. (1982). Recent research in corrective advertising: An evaluation of the evaluations. Evaluation Research Society/Evaluation Network.

Working Papers

  • Shavitt, S., Lalwani, A., & Chinchanachokchai, B. Engaging in a culturally mismatched thinking style increases the preference for familiar options.
  • Jiang, D., & Shavitt, S. The Power-Variety Effect: How Powerlessness Leads to Variety Seeking in Choices Made for Others.

Honors and Awards

  • Fellow Society for Personality and Social Psychology, 2019 to present
  • Academic Trustee Marketing Science Institute, 2014 to present
  • Fellow Society for Consumer Psychology, 2014 to present
  • Nominated for campus wide Excellence in Graduate Student Mentoring award Gies College of Business, 2018
  • N/A American Marketing Association/Sheth Foundation Doctoral Consortium Faculty, 2003-2004, 2008, 2011-2014, 2017
  • List of Excellent Teachers University of Illinois, 1996, 1991-1992, 1998-1999, 2001-2007, 2009-2010, 2012-2013, 2015-2017
  • Award for Teaching Excellence in a PMBA Course, Spring 2016 Illinois MBA, 2016
  • N/A Association for Consumer Research Doctoral Symposium Faculty, 2002, 2010, 2013, 2015

Grants

  • , University of Illinois Scholars' Travel Fund, University of Illinois at Urbana-Champaign, 1987-1989,1991,1993,1997,2001,2003,2005,2007

Service

  • Academic Trustee, Marketing Science Institute, 2014 to present
  • Editorial Board Member, Journal of Consumer Research, 2018 to present, 2011-2014
  • Editorial Board Member, Journal of Marketing Research, 2006 to present
  • Editorial Board Member, Journal of Consumer Psychology, 2005 to present
  • Associate Editor, Journal of Consumer Research, 2014-2017
  • Associate Editor, Journal of Consumer Psychology, 2002-2005, 2015-2017

Teaching Interests

Teaches courses on marketing communications and on survey methodology.

Research Interests

Research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. Also conducts research on the impact of motivational and contextual factors on evaluative processes.

Courses

  • Marketing Communications (BADM 323) Introduces the student to the topic of marketing communications and promotion management. Topics covered include: advertising, sales promotion, point-of-purchase communications, interactive marketing, and event sponsorships.
  • Survey Methods in Mkt Res (BADM 531) Analysis of survey methods in marketing with emphasis on sample design, data collection, and data processing; an advanced course in the methods required to design, implement, and evaluate a research project. Same as SOC 576.
  • Mktg Insights Using Survey Res (BADM 593) Approved for both letter and S/U grading.

Contact

428 A Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-333-0784

shavitt@illinois.edu

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