Articles

• Wang, Y., & Yao, M. (2025). Using Augmented Reality (AR) To Increase Risk Perception of E-Cigarettes Among Young Adults: From The Perspective of Construal Level Theory. Computers in Human Behavior Reports, Elsevier, 100802.
• Wang, Y., & Yao, M. (2025). Using Augmented Reality (AR) To Increase Risk Perception of E-Cigarettes Among Young Adults: From The Perspective of Construal Level Theory. Computers in Human Behavior Reports, Elsevier, 100802.
• Wang, Y., Liu, W., & Yao, M. (2025). Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure. new media \& society, SAGE Publications Sage UK: London, England, 27 (6), 3264--3292.
• Lee, S., Liu, W., & Yao, M. (2024). Acceptance and self-protection in government, commercial, and interpersonal surveillance contexts: An exploratory study. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 18 (4).  link >
• Wang, Y., Liu, W., & Yao, M. (2024). Which recommendation system do you trust the most? Exploring the impact of perceived anthropomorphism on recommendation system trust, choice confidence, and information disclosure New Media & Society.  link >
• Liu, W., & Yao, M. (2023). Gender identity and influence in human-machine communication: a mixed-methods exploration. Computers in Human Behavior, 144 107750.  link >
• Liu, W., Xu, K., & Yao, M. (2023). “Can you tell me about yourself?” The impacts of chatbot names and communication contexts on users’ willingness to self-disclose information in human-machine conversations. Communication Research Reports, Informa UK Limited, 40 (3), 122-133.  link >
• Hu, X., & Yao, M. (2022). Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing. Journal of Media Business Studies, Informa UK Limited, 19 (4), 225-239.  link >
• Chen, C., & Yao, M. (2022). Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology & Marketing, Wiley, 39 (3), 524-542.  link >
• Yoon Lee, S., Yao, M., & Yi-Fan Su, L. (2021). Expressing unpopular opinion or trolling: Can dark personalities differentiate them? Telematics and Informatics, Elsevier BV, 63 101645.  link >
• Zheng, A., Duff, B., Vargas, P., & Yao, M. (2020). Self-Presentation On Social Media: When Self-Enhancement Confronts Self-Verification. Journal of Interactive Advertising, Taylor & Francis, 20 (3), 289-302.  link >
• Wang, Y., & Yao, M. (2020). Did you notice the ads? Examining the influence of telepresence and user control on the effectiveness of embedded billboard ads in a VR racing game. Journal of Interactive Advertising, Routledge, 20 (3), 258-272.  link >
• Shen, J., Wang, Y., Chen, C., Nelson, M., & Yao, M. (2020). Using virtual reality to promote the university brand: When do telepresence and system immersion matter? Journal of Marketing Communications, Informa UK Limited, 26 (4), 362-393.  link >
• Liu, Q., Wang, Y., Yao, M., Tang, Q., & Yang, Y. (2020). The Effects of Viewing an Uplifting 360-Degree Video on Emotional Well-Being Among Elderly Adults and College Students Under Immersive Virtual Reality and Smartphone Conditions. Cyberpsychology, Behavior, and Social Networking, Mary Ann Liebert Inc, 23 (3), 157-164.  link >
• Chen, O., Song, S., & Yao, M. (2020). Brands as a nation: An analysis of overseas media engagement of top Chinese brands. Global Media and China, 5 (1), 22-39.  link >
• Tian, K., & Yao, M. (2019). Brand Equity and Country-of-Origin Effects on Consumer Evaluations: Leveraging Data to Explore the Role of Country Image and Brand Familiarity on Amazon Product Reviews. Journal of Marketing Development and Competitiveness, North American Business Press, 13 (3), 157-172.
• Hamilton, K., Ward, A., & Yao, M. (2019). Minds Vs. Machines: Investigating the Role of Anthropomorphism on Knowledge Misattributions in Voice-Activated Consumer Search. ACR North American Advances.
• Hamilton, K., & Yao, M. (2018). Blurring boundaries: Effects of device features on metacognitive evaluations. Computers in Human Behavior, Elsevier BV, 89 213-220.  link >
• Lin, F., & Yao, M. (2018). The impact of accompanying text on visual processing and hedonic evaluation of art. Empirical Studies of the Arts, Sage Publications Sage CA: Los Angeles, CA, 36 (2), 180--198.  link >
• Yao, M. (2018). Encouraging learners to explore websites: Hyperlinks as invitations. Journal of Educators Online, 15 (2).
• Yao, M. (2018). Sequence analysis in distributed interactive learning environments: Visualization and clustering of exploratory behavior. Journal of Educators Online, 15 (2).
• Yao, M., & Liu, J. (2015). How to play the game of intellectual property rights in China: the impact of party affiliation and media location on the use of media frames. Asian Journal of Communication, 25 (2), 371-392.
• Yao, M., & Zhong, Z. (2013). Gaming motivations, avatar-self identification and symptoms of online game addiction. Asian Journal of Communication, 23 (5), 555-573.
• Lee, F., He, Z., Lee, C., Lin, W., & Yao, M. (2012). Globalization and people’s interest in foreign affairs. International Communication Gazette, SAGE Publications, 74 (3), 221-239.  link >
• Lee, F., He, Z., Lee, C., Lin, W., & Yao, M. (2012). Globalization and people’s interest in foreign affairs: A comparative survey in Hong Kong and Taipei. International Communication Gazette, Sage Publications Sage UK: London, England, 74 (3), 221--239.
• Yao, M., Ho, J., & Xu, M. (2012). Examining the impact of web advertising on reading: An eye tracking study. Journal of Mass Communication, 2 343--354.
• Lee, Francis L. F., ., He, Z., Lee, C., Lin, W., & Yao, M. (2009). The Attitudes of Urban Chinese Towards Globalization: A Survey Study of Media Influence. Pacific Affairs, 82 (2), 211-+.
• Yao, M., & Zhang, J. (2008). Predicting User Concerns about Online Privacy in Hong Kong. Cyberpsychology, Behavior, and Social Networking, Mary Ann Liebert, 11 (6), 779-781.  link >
• Yao, M., Rice, R., & Wallis, K. (2007). Predicting user concerns about online privacy. Journal of the American Society for Information Science and Technology, Wiley, 58 (5), 710-722.  link >

Book Chapters

• Liu, W., & Yao, M. (2023). Human–Machine Communication in Marketing and Advertising. The Sage Handbook of Human–Machine Communication ( pp. 524-531). SAGE Publications Ltd.  link >
• Chen, C., Yuan, H., & Yao, M. (2021). Identifiability as an “Antidote”: Exploring Emotional Contagion and the Role of Anonymity in Twitter Discussions on Misinformation. Lecture Notes in Computer Science ( pp. 240-252). Springer International Publishing.  link >
• Hamilton, K., & Yao, M. (2018). Cognitive Offloading and the Extended Digital Self. Lecture Notes in Computer Science ( pp. 257-268). Springer International Publishing.  link >
• Ko, D., & Yao, M. (2016). Internet addiction: an cross-cultural perspective. ( pp. 141-158).
• Li, X., Liu, Y., & Yao, M. (2015). Openness, Activeness, and Diversity of Information Exchange in the Context of Online Social Networks. Emerging Media ( pp. 123--143). Routledge.
• Song, S., Shen, F., Yao, M., & Wildman, S. (2013). Unmasking News in Cyberspace: Examining Censorship Patterns of News Portal Sites in China. Br(e)aking the News: Journalism, Politics and New Media.
• Yao, M., & Fung, A. (2012). Gender and media. Women and girls in Hong Kong: current situations and future challenges ( pp. 223--244). Hong Kong Institute of Asia-Pacific Studies, Chinese University of Hong Kong.
• Yao, M. (2011). Self-Protection of Online Privacy: A Behavioral Approach. ( pp. 111-125).  link >

Book Reviews

• Yao, M. (2011). Working-Class Network Society: Communication technology and the information have-less in urban China. ( 1 ed vol. 4, pp. 110-112). CHINESE JOURNAL OF COMMUNICATION.

Books and Monographs

• Aboujaoude, E., Kuss, D., Yao, M., & Leung, L. (2022). Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies. Frontiers Media.  link >
• Lee, F., Lee, C., Yao, M., Chang, T., Lin, F., & Shen, C. (2013). Communication, public opinion, and globalization in urban China. Routledge.

Conference Proceedings

• Jahadakbar, M., & Yao, M. (2025). The Routine: Enhancing Special Needs Education Through AI-Personalized Embodied Learning in Virtual Environments. 2025 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality (AIxVR) ( pp. 176-182). IEEE.  link >
• Jahadakbar, M., & Yao, M. (2025). The Routine: Enhancing Special Needs Education Through AI-Personalized Embodied Learning in Virtual Environments. 2025 IEEE International Conference on Artificial Intelligence and eXtended and Virtual Reality (AIxVR) ( pp. 176--182).
• Wu, M., Liu, W., Wang, Y., & Yao, M. (2025). Negotiating the Shared Agency between Humans \& AI in the Recommender System. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems ( pp. 1--9).
• Wu, M., Liu, W., Wang, Y., & Yao, M. (2025). Negotiating the Shared Agency between Humans \& AI in the Recommender System. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems ( pp. 1--9).
• Wu, M., Quan, K., Liu, W., Yao, M., & Chin, J. (2025). Incorporating Personality into AI Writing Companions: Mapping the Design Space. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems ( pp. 1--9).
• Wu, M., Quan, K., Liu, W., Yao, M., & Chin, J. (2025). Incorporating Personality into AI Writing Companions: Mapping the Design Space. Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems ( pp. 1--9).
• Liljenberg, M., Tian, K., & Yao, M. (2019). Cross-Cultural User Design: Divergences in Chinese and Western Human Computer Interface Interaction. International Conference on Human-Computer Interaction ( pp. 39--45).
• Hamilton, K., & Yao, M. (2018). Effects of Device Features on Misattributions of Knowledge. Proceedings of the Technology, Mind, and Society ( pp. 1-1). ACM.  link >
• Yee, N., Ducheneaut, N., Yao, M., & Nelson, L. (2011). Do Men Heal More When in Drag? Conflicting Identity Cues Between User and Avatar. ( pp. 773-776). 29TH ANNUAL CHI CONFERENCE ON HUMAN FACTORS IN COMPUTING SYSTEMS.