Melika Sharifironizi

Melika Sharifironizi

Lecturer of Business Administration

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Educational Background

  • Master of Business Administration, The Pennsylvania State University, 2023
  • Doctor of Philosophy, Civil and Environmental Engineering, University of Notre Dame, 2017

Teaching Interests

In addition to my current courses, BADM 329, BUS 301 and MBA 551, my qualifications enable me to effectively instruct courses such as “BADM 590 Analytics for Management Decision Making”, “BADM 210 Business Analytics”, and “BADM 365 New Product Marketing. I am well-equipped to teach a broad spectrum of courses, particularly those that intersect technology, data, engineering, and business, focusing on the implementation of innovative solutions in today’s technology-driven business world. Reflecting my expertise and professional experience, I am excited about the prospect of developing innovative courses in line with the forward-thinking ethos of the Gies College of Business. If given the opportunity, I would like to contribute by developing new courses such as “Product Prototyping, Planning, Roadmapping, and Launch”, “AI/ML, Data Science, and Analytics for Product Managers and Program Managers”, “Product Costing and Marketing”, and “User Research and Product Innovation” which cover every stage of a product’s lifecycle, from ideation to retirement, as well as “Data Visualization and Sensemaking for Business” which would include theory as well as a hands-on component covering best practices and tools for creating compelling visual insights to increase comprehension, retention, and action.

Current Courses

  • New Product Development (BADM 329) Exposes student to business and marketing decisions in the context of new product development and marketing. Helps students learn how to use state-of-the-art management techniques to identify markets, develop new product ideas, measure customer benefits, and design profitable new products.

  • Business Dynamics (BUS 201) Introduces College of Business sophomores to the primary functional areas of business and how each functional area relates to comprise a business system. Students will engage in a dynamic simulation to develop an understanding of the interdependencies between the functional areas. The course will also highlight and continue to develop the teamwork and leadership skills required of successful managers.

  • Business in Action (BUS 301) Introduces students to the complexities of business by working on a real organizational problem with an actual client. Students will work with a client to identify, analyze, and present recommendations to solve an organizational problem. Requires students to apply problem-solving skills to uncertain situations as well as build and manage a professional team.

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