Joe Bradley

Joe Bradley

Lecturer of Business Administration

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Educational Background

  • PhD, Systems & Entrepreneurial Engineering, University of Illinois at Urbana-Champaign, 2009
  • MBA, Business, University of Illinois at Urbana-Champaign, 2004
  • MS, Mechanical Engineering, Iowa State University, 2001
  • BSE, Aerospace Engineering, University of Michigan, 1995

Positions Held

  • Lecturer of Business Administration, University of Illinois, 2017 to present
  • Chief Financial Officer, Sun Buckets, Inc., 2016 to present
  • Visiting Teaching Associate, Business Administration, University of Illinois, 2014-2016
  • Teaching Associate, College of Engineering, University of Illinois, 2014 to present
  • Business Development - Intellectual Property Strategy, Applied Research Associates, 2012-2014
  • Adjunct Professor of Business Administration, Business Administration, University of Illinois, 2012-2013
  • Intellectual Property Mining Specialist, Office of Technology Management-University of Illinois, 2005-2008
  • Commercialization Analyst, Office of Technology Management-University of Illinois, 2003-2005
  • Senior Engineer, Applied Research Associates, 2002-2010
  • Software Support Engineer-CAD Specialist, Engineering Animation, Inc., 1997-2001
  • Product Test Engineer, The Hunter Fan Company, 1996-1997

Recent Publications

  • Hyman, K., & Bradley, J. Forthcoming. Grand Challenges in Engineering: What Can They Teach Us about Business and Professional Ethics and the Common Good. Business & Professional Ethics Journal.
  • Bradley, J., & Conner-Gaten, L. Forthcoming. On the Role of Symposiums and Project Expos in the Educational Experience of First-Year Engineering Students. Frontiers in Engineering Education, 4.

Other Publications


  • Yassine, A., & Bradley, J. (2013). A Knowledge-Driven, Network-Based Computational Framework for Product Development Systems. Journal of Computing and Information Science in Engineering.
  • Collins, S., Bradley, J., & Yassine, A. (2010). Analyzing Product Development Task Networks to Examine Organizational Change. IEEE Transactions on Engineering Management, 57 (3).
  • Yassine, A., Sidhu, I., & Bradley, J. (2010). Sustaining and Disruptive Categorization of University-Licensed Technologies: The Impact on Licensee and University Technology Revenue Stream. International Journal of Technology Transfer and Commercialisation, 3 (3).

Book Chapters

  • Bradley, J., Matthew Marvel (Ed.) (2012). Corporate Entrepreneurship and Innovation. Encyclopedia of New Venture Management Thousand Oaks, CA: Sage Publications.

Conference Proceedings

  • Bradley, J., & Aldunate, R. (2010). Complex Networks and Complex Systems: A Nature-based Framework for Sustainable Product Design. 12th International Conference on Enterprise Information Systems.
  • Bradley, J., & Yassine, A. (2008). Multi-Domain Framework for Product Development. ASME Design Theory and Methodology Conference.
  • Collins, S., Bradley, J., & Yassine, A. (2008). Measuring Organizational Response to Stress: A Longitudinal Study of Product Development Tasks Networks. 18th Annual International Symposium of INCOSE, 6th Biennial European Systems Engineering Conference, 2008.
  • Bradley, J., & Yassine, A. (2006). On the use Of Social Networks for the Analysis of Product Development. ASME Design Theory and Methodology Conference.

Instructional Material

  • Bradley, J., Wyatt, T., Mallela, J., & Chesnik, K. (2015). NCHRP Report 799: Intellectual Property Management Guide for State Departments of Transportation. Washington D.C: Transportation Research Board.

Other Publications

  • Bradley, J. (2015). Management Guide to Intellectual Property for State Departments of Transportation.

Working Papers

  • Bradley, J., & Qualls, W. Impact of Product Development Network Properties and Cost on the Internal Adoption of New Technology.
  • Bradley, J. The Confluence of Technical Readiness, Business Readiness, and Intellectual Property Readiness in Strategic Intellectual Property Management.


  • , Intellectual Property Management Guide for State Departments of Transportation, National Academy of Sciences, 2011-2013

Teaching Interests

Systems Engineering, Product Development and Design (software, hardware, hybrids), Intellectual Property Management Strategy, 3-D Printing,

Research Interests

My research is focused on technology management and product development – how information is used and managed within a product development environment. I am interested in challenges at the interface of product development, technology management, intellectual property management, and entrepreneurship. I seek to investigate and understand the impact of intellectual property management strategy on innovation, how organizations realize value through the strategic and tactical options embedded in their intellectual property rights (IPR's), how organizations make decisions to commercialize and monetize their intellectual property. Business and Engineering Education


  • Managing Intellectual Property (BADM 551) Knowledge assets - technologies, knowhow, creative works, reputations, talent, and customer relationships - are critical drivers of business today. Intellectual property (IP) of various types (patents, copyrights, trade secrets, trademarks, etc.) can confer valuable rights over these knowledge assets, which makes intellectual property strategy a vital skill in the modern manager's professional toolkit. This course provides an introduction to different IP types and an in-depth exploration of the strategic issues entailed in using (obtained, licensing and enforcing) IP rights in business. It examines how IP strategies can be used to support the company's overall strategy, and how the two can be better aligned. The end goal is to develop the business manager's vocabulary, understanding, and strategic thinking in dealing with intellectual property as tools for competitive business success. 2 graduate hours. No professional credit.
  • Value Chain Mngmt Capstone (BADM 590) Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.