Hyun Euh

Hyun Euh

Assistant Professor of Business Administration and Coordinator of the Business Administration Behavioral Research Lab

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Contact

83 Wohlers Hall

1206 S Sixth St

Champaign, IL 61820

952-290-6274

hyuneuh@illinois.edu

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Listings

Educational Background

  • Ph.D., Social Psychology, University of Minnesota, 2021
  • M.A., Social Psychology, Sungkyunkwan University, 2014
  • B.A., Business Administration, Sungkyunkwan University, 2012
  • B.A., Psychology, Sungkyunkwan University, 2012

Positions Held

  • Assistant Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2023 to present
  • Coordinator of the Business Administration Behavioral Research Lab, University of Illinois at Urbana-Champaign, 2023 to present
  • Post-Doctoral Researcher, Business Administration, University of Illinois at Urbana-Champaign, 2021-2023

Recent Publications

  • Andrighetto, G., , .., Euh, H., & Eriksson, K. Forthcoming. Changes in social norms after the onset of COVID-19 across 43 countries. Nature Communications.
  • Euh, H., & Snyder, M., Feliciano Villar, University of Barcelona, Spain; Heather L. Lawford, Bishop’s University, Canada; Michael W. Pratt, Wilfrid Laurier University, Canada (Ed.) Forthcoming. Volunteering, Civic Engagement, and Generativity. The Development of Generativity Across Adulthood Oxford, United Kingdom: Oxford University Press.

Other Publications

Articles

  • McLamore, Q., ..., ., Euh, H., & Zein, R. (2022). The distinct associations of ingroup attachment and glorification with responses to the Coronavirus pandemic: Evidence from a multilevel investigation in 21 countries. British Journal of Social Psychology.  link >
  • McLamore, Q., ..., ., Euh, H., & Burrows, B. (2022). Trust in scientific information mediates associations between conservatism and Coronavirus responses in the U.S., but few other nations. Scientific Reports.  link >
  • Hui, B., Euh, H., Federico, C., & Borgida, E. (2021). Thou shalt not kill, unless it is not a human: Target dehumanization may influence decision difficulty and response patterns for moral dilemmas. Social Cognition.  link >
  • Van Doesum, N., ..., ., Euh, H., & Van Lange, P. (2021). Social mindfulness and prosociality vary across the globe. Proceedings of the National Academy of Sciences.  link >
  • Eriksson, K., ..., ., Euh, H., & Van Lange, P. (2021). Perceptions of the appropriate response to norm violation in 57 societies. Nature Communications.  link >
  • Choi, H., & Euh, H. (2019). Being nice isn't enough: Prosocial orientation and perceptions of self-uniqueness jointly promote outgroup reparation. Group Processes and Intergroup Relations.  link >

Presentations

  • Jeong, O., Lee, H., Cha, Y., & Euh, H. (2024). Home Away from Home: The Role of Walkability in Migrants’ Identity Integration. Advances in Cultural Psychology Preconference at the Annual Meeting of The Society for Personality and Social Psychology, The Society for Personality and Social Psychology.
  • Lee, H., Jeong, O., Cha, Y., & Euh, H. (2024). Making Better Communities through Walkable Cities: Exploring the Role of Walkable Cities in Civic Engagement. Annual Meeting of The Society for Personality and Social Psychology, The Society for Personality and Social Psychology.
  • Han, H., Euh, H., & Adaval, R. (2023). Sharing fake news, knowingly: Desires to connect and be recognized promote misinformation spreading. Association for Consumer Research, Association for Consumer Research.
  • Lee, H., & Euh, H. (2023). Two Roads to Fixing Ingroup Faults: Independent Effects of the National Attachment and Glorification. Asian Association of Social Psychology, Asian Association of Social Psychology.
  • Euh, H., Rodas, M., Shavitt, S., & Torelli, C. (2023). Starbuck’s America vs. McDonald’s America: Political Ideology and Brand Iconicity. Society for Consumer Psychology, Society for Consumer Psychology.
  • Han, H., Euh, H., Yoo, H., & Rao, A. (2023). The Effects of Political Ideology on Consumers’ Switching Behavior. Society for Consumer Psychology, Society for Consumer Psychology.
  • Euh, H., Rodas, M., Torelli, C., & Shavitt, S. (2022). We Live in Different Americas: Political Ideology Shapes Perceptions of American Culture and Iconic Brands. Association for Consumer Research, Association for Consumer Research.
  • Euh, H. (2022). Culture is a Many-Splendored Thing: Various Roles of Culture in Shaping (Pro)Social Actions. BK 21 Project Colloquium Series, National Research Foundation of Korea; Sungkyunkwan University.
  • Euh, H. (2021). More Than an Armchair Activist: The Role of Political Efficacy in Translating Egalitarian Values into Ally Behavior. The Biennial Conference of the Asian Association of Social Psychology, Asian Association of Social Psychology.
  • Han, H., Euh, H., Yoo, H., & Rao, A. (2020). Political Ideology Driven Difference in Consumer Switching Behavior For Differentially Involving Products: Insight From the Association Between Political Conservatism and Maximization. Association for Consumer Research, Association for Consumer Research.
  • Han, H., Euh, H., & Rao, A. (2019). Nudging Deliberate Thinking to Reduce the Dissemination of Fake News: Leveraging Care/Harm Moral Foundation Among Liberals and Conservatives. Association for Consumer Research, Association for Consumer Research.
  • Euh, H., Snyder, M., & Choi, H. (2019). Inequality Is Unjust, but What Can I Do About It?: Cultural Differences in the Relation Between Meritocracy and Collective Action. Annual Meeting of The Society for Personality and Social Psychology, The Society for Personality and Social Psychology.

Honors and Awards

  • Teachers Ranked as Excellent, Center for Innovation in Teaching & Learning, University of Illinois Urbana-Champaign, 2022
  • Outstanding Teaching and Dedication, Center for Education Innovation, University of Minnesota - Twin Cities, 2020

Grants

  • Political Polarization and Cultural Orientation Across the Globe, Gies College of Business, University of Illinois at Urbana-Champaign, 2023-2026
  • Junior Faculty Grant, University of Illinois at Urbana-Champaign, 2022 to present

Current Courses

  • Global Marketing (BADM 584) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.

Contact

83 Wohlers Hall

1206 S Sixth St

Champaign, IL 61820

952-290-6274

hyuneuh@illinois.edu

Google Scholar

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