Erica (Ji Hyun) Lee

Erica (Ji Hyun) Lee

PhD Student in Business Administration

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Listings

Educational Background

  • M.S., Marketing, Korea University, 2020
  • B.S., Sociology, University of British Columbia, 2017

Recent Publications

  • Rindfleisch, A., Kim, M., & Lee, E. Forthcoming. AI as a Convivial Tool. Journal of Macromarketing, 44 (December), 920-927.
  • Rodas, M., Stoner, J., & Lee, E., A. Dukes, D. Sokol, T. Sun, and F. Zhu (Ed.) Forthcoming. Branding in the Digital Age. Cambridge University Press Handbook on Digital Platforms Cambridge, UK: Cambridge Press.

Service

  • Ph.D. Student Representative, Society of Consumer Psychology (SCP), 2023 to present
  • Organizer, Business Administration (BA) Doctoral Workshop, Gies College of Business, 2023-2024

Research Interests

Technology, Artificial Intelligence (AI), Consumer Values and Relationships, Branding

Contact

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