Erica (Ji Hyun) Lee
PhD Student in Business Administration
Listings
Educational Background
- M.S., Marketing, Korea University, 2020
- B.S., Sociology, University of British Columbia, 2017
Recent Publications
- Rindfleisch, A., Kim, M., & Lee, E. Forthcoming. AI as a Convivial Tool. Journal of Macromarketing, 44 (December), 920-927.
- Rodas, M., Stoner, J., & Lee, E., A. Dukes, D. Sokol, T. Sun, and F. Zhu (Ed.) Forthcoming. Branding in the Digital Age. Cambridge University Press Handbook on Digital Platforms Cambridge, UK: Cambridge Press.
- Lee, E., Rindfleisch, A., & Kopalle, P. Forthcoming. Innovation in the sharing economy: Examining Uber's transformation. Journal of Product Innovation Management.
Other Publications
Presentations
- Lee, E., Rindfleisch, A., & Rodas, M. (2024). Delegation and Separation: AI-Mediated Consumption and its Impact on Consumer-Brand Relationship. Society of Consumer Psychology (SCP) Boutique Conference on Consumer Psychology of Brands, Society for Consumer Psychology.
Honors and Awards
- Certificate in Foundations of Teaching, University of Illinois at Urbana-Champaign, 2025
- Anthony J. Petullo Graduate Fellowship, University of Illinois at Urbana-Champaign, 2024-2025
- Haring Symposium Fellow, University of Illinois at Urbana-Champaign, 2024
- Joseph E. Zwisler and Ouida Wald Zwisler Fellowship, University of Illinois at Urbana-Champaign, 2024
- List of Teachers Ranked as Excellent by their Students, University of Illinois at Urbana-Champaign, 2024
Service
- Ph.D. Student Representative, Society of Consumer Psychology (SCP), 2023 to present
- Marketing Ph.D. Student Ambassador, University of Illinois at Urbana-Champaign, 2024-2025
- Organizer, Business Administration (BA) Doctoral Workshop, Gies College of Business, 2023-2024
Research Interests
Technology, Artificial Intelligence (AI), Consumer Values and Relationships, Branding