Chenchen Di

Chenchen Di

PhD Student in Business Administration

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Educational Background

  • M.S. Business Administration, University of Illinois at Urbana-Champaign, 2016
  • M.S. Financial Engineering, Wuhan University, 2016
  • Bachelor of Economics, Financial Engineering, Wuhan University, 2013

Research Interests

Distribution Channels, Behavioral Modeling, Competitive Strategy, Pricing

Current Courses

  • Pricing Policies (BADM 326) The role of pricing in contemporary marketing and major pricing decisions facing the firm; theoretical, economic, and practical methods and models for setting prices; pricing new products, initiating price changes, and responding to competitive pricing; the relationship of pricing objectives and strategies to the goals of the firm; and sealed bidding for contracts.