Cele Otnes

Cele Otnes

Professor of Business Administration and Department Head and Anthony J. Petullo Professor

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474 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-265-0799

cotnes@illinois.edu

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Educational Background

  • Ph.D., Communications, University of Tennessee, 1990
  • M.A., Advertising, University of Texas at Austin, 1985
  • B.A., English Literature, Louisiana State University, 1981

Positions Held

  • Department Head, Business Administration, Business Administration, University of Illinois, 2018 to present
  • Interim Department Head, Business Administration, Business Administration, University of Illinois, 2017-2018
  • Anthony J Petullo Professor, Business Administration, University of Illinois, 2017 to present
  • Consultant, Flamingo Research, Ltd., 2016
  • Professor of Recreation, Sport, and Tourism, University of Illinois at Urbana-Champaign, 2016
  • Director of Undergraduate Studies, Business Administration, Business Administration, University of Illinois, 2015-2017
  • Adjunct Professor, Norwegian School of Business and Economics, 2015 to present
  • Consultant, Hallmark, Inc., 2014
  • Interim Director, Undergraduate Studies, Department of Business Administration, University of Illinois, 2014
  • Consultant, Research Department, Hallmark Cards, 2012
  • Investors in Business Education Professor of Marketing, Department of Business Administration, University of Illinois, 2007-2017
  • Professor, Campus Honors Program, University of Illinois, 2005-2014
  • Professor of Advertising, University of Illinois, 2005-2014
  • Professor of Marketing, Department of Business Administration, University of Illinois, 2005 to present
  • Associate Professor of Marketing, Department of Business Administration, University of Illinois, 2000-2005
  • Associate Professor, Department of Marketing, Rutgers University, 1999-2000
  • Appointed Associate Professor, Campus Honors Faculty, University of Illinois, 1997
  • Associate Professor, Department of Advertising, University of Illinois, 1996-1999
  • Assistant Professor Department of Advertising, Department of Advertising, University of Illinois, 1990-1996

Recent Publications

  • Otnes, C., & Maclaran, P. Forthcoming. Royal Fever: The British Monarchy in Consumer Culture. ( pp. 400). University of California Press.
  • Lowrey, T., Otnes, C., & McGrath, M. Forthcoming. Shopping with Consumers: Reflections and Innovations. Qualitative Marketing Research,.
  • Otnes, C., Helaine Silverman and Mike Robinson (Ed.) Forthcoming (2017). The Poppies: Producing and Consuming Commemoration of the First World War in Britain. Heritage of Death: Producing and Consuming Landscapes of Memory, Sentiment, and Performance London: Routledge.
  • Tuncay, L., & Otnes, C. Forthcoming. The Use of Persuasion-Management Strategies by Identity-Vulnerable Consumers: The Case of Heterosexual Male Shoppers. Journal of Retailing, 487-499.

Other Publications

Article

  • Otnes, C., Tuncay Zayer, L., Arias, R., & Sreekumar, A. (2018). The Roles of Extraordinary Beliefs in Consumer Rituals. Journal of the Association for Consumer Research, 3 (4), 566-581.
  • Mirabito, A., Otnes, C., Crosby, E., Wooten, D., & fifteen-coauthors, a. (2016). The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma. Journal of Public Policy and Marketing, 35 (2), 170-84.
  • Otnes, C., & Maclaran, P. (2016). Royalty (invited article; Marketplace Icons series), Consumption, Markets & Culture. Consumption, Markets, and Culture, 1-11.
  • Zayer, L., Otnes, C., & Fischer, E. (2015). The Nature and Implications of Consumers' Experiential Framings of Failure in High-Risk Service Contexts. Journal of Service Research, 18 (3), 303-317.
  • Otnes, C., Ruth, J., & Crosby, E. (2014). Product-Agency Benefits: Consumer Perspectives and Strategic Implications. European Journal of Marketing, 48 (5/6), 878-897.
  • Otnes, C., Ilhan, B., & Kulkarni, A. (2012). The Language of Marketplace Rituals: Implications for Customer Experience Management. Journal of Retailing, 88 (3), 367-385.
  • Maehle, N., Otnes, C., & Supphellen, M. (2011). Consumers' Perceptions of the Dimensions of Brand Personality. Journal of Consumer Behaviour, 10 290-303.
  • Otnes, C., Tuncay, L., & Fischer, E. (2007). Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving. Journal of Consumer Research, 34 (4), 425-440.
  • Nelson, M., & Otnes, C. (2005). Exploring cross-cultural ambivalence: A netnography of intercultural wedding message boards. Journal of Business Research, 58 (1), 89-95.
  • Lowrey, T., Otnes, C., & Ruth, J. (2004). Social Influences on Dyadic Giving over Time: A Taxomony from the Giver's Perspective. Journal of Consumer Research, 31 547-558.
  • Ruth, J., Brunel, F., & Otnes, C. (2004). An Investigation of the Power of Emotions in Relationship Realignment: The Gift Recipient's Perspective. Psychology & Marketing, 21 29-52.
  • Ruth, J., Brunel, F., & Otnes, C. (2002). Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context. Journal of the Academy of Marketing Science, 44-58.
  • Otnes, C., & McGrath, M. (2001). Perceptions and Realities of the Male Shopper. Journal of Retailing, 77 111-137.
  • Treise, D., Wolburg, J., & Otnes, C. (1999). Understanding College Drinking as Ritual Behavior: An Alternative Framework for PSA Developers. Journal of Advertising, 28 117-131.
  • Treise, D., Otnes, C., & Oviatt, A. (1999). An Examination of Leadership Behavior among Agency Creatives. Journal of Advertising Education, 3 25-34.
  • Ruth, J., Otnes, C., & Brunel, F. (1999). Gift Receipt and the Reformulation of Interpersonal Relationships. Journal of Consumer Research, 26 385-402.
  • Arnould, E., Price, L., & Otnes, C. (1999). Making Consumption Magic: A Study of White-Water River Rafting. Journal of Contemporary Ethnography, 28 33-67.
  • Otnes, C., & McGrath, M. (1999). New Research on Consumption Rituals. Journal of Ritual Studies, 12 35-46.
  • Otnes, C., Lowrey, T., & Shrum, L. (1997). Toward an Understanding of Consumer Ambivalence. Journal of Consumer Research, 24 80-93.
  • Otnes, C. (1996). A Critique of 'Daytime Gameshows and the Celebration of Merchandise: The Price is Right'. Journal of American Statistical Association, 19 51-54.
  • Otnes, C., & Scott, L. (1996). Somthing Old, Something New: Exploring the Interaction Between Ritual and Advertising. Journal of Advertising, 25 33-50.
  • Otnes, C., McGrath, M., & Lowrey, T. (1995). Shopping with Consumers: Past, Present, and Future Research Technique. Journal of Retailing and Consumer Services, 2 97-110.
  • McGrath, M., & Otnes, C. (1995). Unacquainted Influencers: When Strangers Interact in the Retail Setting. Journal of Business Research, 32 261-272.
  • Otnes, C., Oviatt, A., & Treise, D. (1995). Views of Advertising Curricula from Experienced 'Creatives'. Journalism Educator, 49 21-30.
  • Otnes, C., Kim, K., & Kim, Y. (1994). Yes, Virginia, There is a Gender Difference: Analyzing Children's Requests to Santa Claus. Journal of Popular Culture, 28 17-30.
  • Otnes, C., Kim, Y., & Kim, K. (1994). All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus. Journal of Popular Culture, 27 183-194.
  • Otnes, C., & McGrath, M. (1994). Ritual Socialization and the Children's Birthday Party: A Study of Gender Differences. Journal of Ritual Studies, 8 73-93.
  • Otnes, C., Lowrey, T., & Kim, Y. (1993). Gift Selection for 'Easy' and 'Difficult' Recipients: A Social Roles Interpretation. Journal of Consumer Research, 20 229-244.
  • Otnes, C., Spooner, E., & Treise, D. (1993). Reflections on Advertising Education: 'New Creatives' Speak Out. Journalism Educator, 47 9-17.

Book or Monograph

  • Otnes, C. (2014). Gift-Giving, Sharing, and Consumption Holidays. Thousand Oaks, CA: Sage Publications.
  • Gurhan-Canli, Z., Otnes, C., & Zhu , R. (2013). Advances in Consumer Research. ( pp. 1100). Provo, UT: Association for Consumer Research.
  • Otnes, C., & Tuncay Zayer, L. (2012). Gender, Culture and Consumer Behavior. ( pp. 400). Psychology Press, N.Y.
  • Otnes, C., & Qualls, W. (2009). 17th Paul C. Converse Symposium. American Marketing Association.
  • Griffin, A., & Otnes, C. (2005). 16th Paul C. Converse Symposium. Chicago, IL: American Marketing Association Publications.
  • Otnes, C., & Lowrey, T. (2003). Contemporary Consumption Rituals: A Research Anthology. Hillsdale, NJ: Erlbaum.
  • Otnes, C., & Pleck, E. (2003). Cinderella Dreams: The Allure of the Lavish Wedding. University of California Press.
  • Otnes, C., & Beltramini, R. (1996). Gift Giving: An Interdisciplinary Research Anthology. Bowling Green, OH: Popular Press.

Chapter in a Book

  • Otnes, C., Olga Kravetz, Pauline Maclaran, Alladi Venkatesh, Steve Miles (Ed.) (2018). Re-presenting, Reinvigorating and Reconciling Gift-Giving Research within and beyond the CCT Paradigm. Sage Handbook of Consumer Culture ( pp. 214-234). Beverly Hills, CA: Sage Publications.
  • Otnes, C. (2017). Mind, self and consumption: George Herbert Mead. Canonical Authors in Consumption Theory ( pp. 113-119). .
  • Maclaran, P., & Otnes, C. (2017). Reinvigorating the Sherlock Myth Elementary Gender Bending. Contemporary Consumer Culture Theory ( pp. 152-172). .
  • Maclaran, P., & Otnes, C., John F. Sherry, Jr., Eileen M. Fischer (Ed.) (2017). Regendering Sherlock: Applying a Butlerian Lens". Contemporary Consumer Culture Theory London: Routledge.
  • Otnes, C., Michael Solomon and Tina M. Lowrey (Ed.) (2017). The Case for Exploring Cultural Rituals as Consumption Contexts. Routledge Companion to Consumer Behavior London: Routledge.
  • Maclaran, P., Otnes, C., & Tuncay Zayer, L., Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger (Ed.) (2016). Gender Research in Consumer Behavior: Evolution and Expansion of a Construct". Routledge Handbook on Consumption London: Routledge.
  • Hartman, J., Carson, C., Otnes, C., & Maclaran, P., Michael Robinson and Helaine Silverman (Ed.) (2015). Contemporizing Kensington Palace: Popular Culture and the "Enchanted Palace" Exhibit. Encounters with Popular Pasts: Cultural Heritage and Popular Culture ( pp. 165-184). New York: Springer Publications.
  • Otnes, C., Cele C. Otnes (Ed.) (2014). Santa Claus as Scholar, Consumption Research as Passion: The Impact of Russell W. Belk's Research on Gift-Giving, Sharing and Consumption Holidays. Gift-Giving, Sharing and Consumption Holidays Beverly Hills, CA: Sage Publications.
  • Tuncay Zayer, L., & Otnes, C., Cele C. Otnes and Linda Tuncay-Zayer (Ed.) (2012). Climbing a Ladder or Chasing a Dream?" Men's Responses to Idealized Portrayals of Masculinity in Advertising. Gender, Culture and Consumer Behavior ( pp. 87-110). Psychology Press, N.Y.
  • Otnes, C., & Fischer, E., John F. Sherry, Jr., Eileen M. Fischer (Ed.) (2009). Are We There Yet? Co-Producing Success and Failure in Personal Training. Consumer Culture Theory ( pp. 101-113). London: Routledge.
  • Otnes, C., Crosby, E., Kreuzbauer, R., & Ho, J., John F. Sherry, Jr., Eileen M. Fischer (Ed.) (2009). Tinsel, Trimmings and Tensions: Consumer Negotiations of a Focal Christmas Artifact. Consumer Culture Theory ( pp. 171-189). London: Routledge.
  • Otnes, C., & Maclaran, P., Robert Kozinets, Bernard Cova, and Avi Shankar (Ed.) (2007). The Consumption of Cultural Heritage among a British Royal Family Brand Tribe. Consumer Tribes: Theory, Practice, and Prospects ( pp. 51-66). Elsevier/Butterworth-Heinemann.
  • Otnes, C., & Shapiro, E., Russell W. Belk, John F. Sherry, Jr. (Ed.) (2007). How Brand Collecting Shapes Consumers' Brand Meanings. Consumer Culture Theory: Research in Consumer Behavior ( pp. 401-419). .
  • Otnes, C., & Tuncay, L., Tina M. Lowrey (Ed.) (2007). Exploring the Link between Masculinity and Consumption. Brick and Mortar Shopping in the 21st Century ( pp. 153-169). Mahwah, NJ: Lawrence Erlbaum & Associates.
  • Otnes, C., & Fischer, E., Russell W. Belk (Ed.) (2006). Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior. Handbook of Qualitative Research Methods in Marketing ( pp. 19-30). Beverly Hills, CA: Sage Publications.
  • Otnes, C., Ruth, J., & Lowrey, T., Russell W. Belk (Ed.) (2006). Capturing Time. Handbook of Qualitative Research Methods in Marketing ( pp. 387-399). Beverly Hills, CA: Sage Publications.
  • Otnes, C., & Ruth, J., Russell W. Belk (Ed.) (2005). The Etiquette of Qualitative Research. Handbook of Qualitative Research Methods in Marketing ( pp. 560-572). Beverly Hills, CA: Sage Publications.
  • Lowrey, T., & Otnes, C., J. Costa (Ed.) (2003). If Only in My Dreams: Consumer Fairy Tales and the Perfect Christmas. Contemporary Consumption Rituals: A Research Anthology ( pp. 99-122). Thousand Oaks, CA: Sage Publications.
  • Arnould, E., Price, L., & Otnes, C. (1998). Magical Romance: Commerical Rafting Adventures. Romancing the Market ( pp. 233-254). London: Routledge.
  • Otnes, C. (1998). Friend of the Bride, and then some: The Role of the Bridal Salon in Wedding Planning. ServiceScapes ( pp. 229-258). Lincolnwood, IL: NTC Press.
  • Lowrey, T., Otnes, C., & Shrum, L. (1997). Consumer Ambivalence: Perspectives Gained from Shopping with Consumers. New Developments and Approaches in Consumer Behavior Research ( pp. 307-320). Berlin: Macmillan.
  • Lowrey, T., Otnes, C., & Robbins, K. (1996). The Role of Values in Christmas Gift Selection. Gift Giving: An Interdisciplinary Anthology ( pp. 37-56). Bowling Green, OH: Popular Press.
  • Otnes, C., & Beltramini, R. (1996). Gift Giving: An Overview. Gift Giving: An Interdisciplinary Anthology ( pp. 3-15). Bowling Green, OH: Popular Press.
  • Lowrey, T., & Otnes, C., J. Costa (Ed.) (1994). Construction of a Meaningful Wedding: Differences between the Priorities of Brides and Grooms. Gender and Consumer Behavior ( pp. 164-183). Beverly Hills, CA: Sage Publications.

Conference Proceeding

  • Crosby, E., & Otnes, C. Forthcoming (2010). Consumption as a Strategy for Stigma Management". ( vol. 37,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Otnes, C. Forthcoming. Advertising Standardization: A Review and Normative Model. ( pp. 214). Proceedings of the Conference of the American Academy of Advertising.
  • Otnes, C., & Faber, R. Forthcoming. Defining a Hierarchy of Media Acceptability for Professional Advertising. ( pp. R24). Proceedings of the Conference of the American Academy of Advertising.
  • Otnes, C., Crosby, E., & Maclaran, P. Forthcoming (2011). Above Celebrity: Maintaining Consumers' Experience of Heritage-Based Fame,". ( vol. 38,). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
  • Ruth, J., Tuncay, L., Kulkarni, A., & Otnes, C. Forthcoming. The Influence of Change-focused Advertising Appeals and Self-Referencing on Consumer Persuasion. American Marketing Association: American Marketing Association.
  • Otnes, C., Oh, H., & Mehta, R. (2016). Defining and differentiating marketplace tranquility. ( vol. 44, pp. 572-575). Advances in Consumer Research.
  • Klein, J., Lowrey, T., & Otnes, C. (2015). "Humanity Assertion and Anticipated Reckoning: Insights from Gift Exchange in a Crisis Context," Advances in Consumer Research. Association for Consumer Research Conference, Provo, UT: Association for Consumer Research.
  • Crosby, E., & Otnes, C. (2010). Roles of Food Consumption in the Experience of Homesickness among College Students". ( vol. 37,). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
  • Otnes, C. (2010). The Consumption of Reading. ( vol. 36, pp. 188). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Otnes, C., & Ilhan, B. (2010). Curling Up and Reaching Out: Meanings and Motivations for Passionate Readers. ( vol. 36, pp. 188). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Otnes, C., Yang, J., Ilhan, B., & Tami, N. (2010). Consumer Mourning and Coping with the Loss of Strategic Rituals: The Case of Marshall Field & Co ( vol. 36, pp. 688). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Kulkarni, A., Otnes, C., Ruth, J., & White, T. (2008). The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving. ( vol. 35, pp. 901-2). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Otnes, C., & Maclaran, P. (2008). Living History: Biographical Objects and the Powerful Presence of the Past. ( vol. 8, pp. 112). European Advances in Consumer Research.
  • Otnes, C., & Maehle, N. (2008). Enhancement of Breand Personality: The Use of Different Information Sources for Different Dimensions. Proceedings of the American Marketing Association Winter Educators' Conference.
  • Otnes, C., Crosby, E., Kreuzbauer, R., & Ho, J. (2008). Consumers' Negotiation of the Aesthetic Components of Christmas. ( vol. 35, pp. 773). Advances in Consumer Research.
  • Otnes, C., Ilhan, B., & Kulkarni, A. (2008). The Structure and Function of Language in the Strategic Rituals of Service Providers. Proceedings of the American Marketing Association Winter Educators' Conference.
  • Otnes, C., & Maclaran, P. (2007). Maintaining the Myth of the Monarchy: How Producers Shape Consumers' Experiences of the British Royal Family Brand. ( vol. 35, pp. 68). Advances in Consumer Research.
  • Otnes, C., & Tuncay, L. (2007). The Use of Seeker and Sentry Persuasion Management Strategies by Heterosexual Male Shoppers. ( vol. 34, pp. 565). Advances in Consumer Research.
  • Ruth, J., Otnes, C., Tuncay, L., & Kulkarni, A. (2007). The Influence of Self-Referencing and Change-Focused Advertising Appeals. ( pp. 2). Society for Consumer Psychology.
  • Otnes, C., Fischer, E., & Maclaran, P. (2005). Brands in Transit: The Dynamics of Cross Cultural Brand Meaning and the British Royal Family Brand. ( pp. 83). Proceedings of the European Association for Consumer Research.
  • Otnes, C., Fischer, E., & Tuncay, L. (2005). Persisting and Failing in the Marketplace: A Cultural-Discourse Interpretation. ( pp. 251). Proceedings of the International World Congress of Qualitative Inquiry.
  • Otnes, C., Fischer, E., & Tuncay, L. (2005). Persisting and Failing in the Marketplace: A Cultural-Discourse Interpretation. ( pp. 251). Proceedings of the World Congress of Qualitative Inquiry.
  • Otnes, C., Fischer, E., Tuncay, L., & Rodriquez, A. (2005). A Grounded Typology of Consumer Conceptualizations of Failure. ( vol. 32, pp. 460). Advances in Consumer Research.
  • Otnes, C., Niesen, M., Nelson, M., & Tuncay, L. (2005). From the Poconos to Puerto Vallarta: The Evolutions of Honeymoon Advertising from 1959-2004. ( pp. 353-354). Proceedings of CHARM Marketing History Conference.
  • Tuncay, L., Fischer, E., & Otnes, C. (2005). Gender Identity: Women's Experience with Assisted Reproductive Technologies. Proceedings of the Gender, Marketing, and Consumer Behavior Conference.
  • Lowrey, T., Otnes, C., & Ruth, J. (2004). An Exploration of Social Influence on Dyadic Giving. ( vol. 31, pp. 112). Advances in Consumer Research.
  • Otnes, C., Fischer, E., & Tuncay, L. (2004). A Grounded Typology of Consumer Coping Strategies within the Context of Infertility Treatment. ( vol. 31, pp. 579). Advances in Consumer Research.
  • Otnes, C., & Ruth, J. (2003). The Roles of "Everyday" Transformational Products and Services in Consumers' Lives. ( pp. 216). Advances in Consumer Research.
  • Brunel, F., Ruth, J., & Otnes, C. (2001). The Impact of Mixed Consumption Emotions on Relationship Quality. ( vol. 28, pp. 370). Advances in Consumer Research.
  • Otnes, C., & McGrath, M. (2000). Beyong the Stereotypes of Male Shopping Behavior. ( pp. 101). Proceedings of the Gender, Marketing, and Consumer Behavior Conference.
  • Ruth, J., & Otnes, C. (2000). Attention to Self, Attention to Others: How Giver Self-Consciousness Influences Gift Giving. ( pp. 62-69). Society for Consumer Psychology.
  • Otnes, C. (1999). Session Summary: When Marketing is 'Like Magic'. ( pp. 264-266). Proceedings of the Association for Consumer Research European Conference.
  • Otnes, C., Lowrey, P., & Runser-Spanjol, J. (1999). Transformational Claims in Women's Advertisements. ( pp. 265). European Advances in Consumer Research.
  • Otnes, C. (1998). Special Session Summary: The Longitudinal Turn in Interpretive Consumer Research. ( vol. 25, pp. 176-177). Advances in Consumer Research.
  • Otnes, C., & McGrath, M. (1998). Getting Even Stranger: Further Explorations of How Unacquainted Infuencers Interact in Retail Settings. ( vol. 25, pp. 417). Advances in Consumer Research.
  • Otnes, C., Lowrey, T., & Nelson, M. (1998). Long-Term Lessons Learned from Shopping with Consumers. ( vol. 25, pp. 176). Advances in Consumer Research.
  • Arnould, E., Otnes, C., & Price, L. (1997). Magic in the Marketing Age. ( pp. 167-178). Illuminations Conference.
  • Otnes, C. (1997). Developing and Executing Consumer-Based Creative Strategy. ( pp. 284). Proceedings of the Conference of the American Academy of Advertising.
  • Otnes, C., Lowrey, T., & McGrath, M. (1997). Women as Generation-Spanners: A Longitudinal Study of Giving to Parents and Grandparents, and Giving As Parents. ( vol. 24, pp. 20). Advances in Consumer Research.
  • Otnes, C., Oviatt, A., & Treise, D. (1997). An Examination of Leadership Behavior Among Agency Creatives. ( pp. 123). Proceedings of the Conference of the American Academy of Advertising.
  • Otnes, C. (1996). Matrimonial Metaphors: Women's Wedding Planning Experiences in the Bridal Salon. ( pp. 171). Proceedings of the Gender and Consumer Behavior Conference.
  • Otnes, C., & Ruth, J. (1996). New Insights into the Role of Gender During Christmas Shopping. ( pp. 111). Proceedings of the Gender and Consumer Behavior Conference.
  • Otnes, C., Nelson, M., McGrath, M., & Lowrey, T. (1996). Shopping with Consumers: Retrospective and Prospective Methodological Applications. ( vol. 23, pp. 160). Advances in Consumer Research.
  • Otnes, C., & Lowrey, T. (1995). Brides and Their Weddings: What's Advertising Got to Do with It? ( pp. 230). Proceedings of the Conference of the American Academy of Advertising.
  • Otnes, C., Nelson, M., & McGrath, M. (1995). The Children's Birthday Party: A Study of Mothers as Socialization Agents. ( vol. 22, pp. 622-627). Advances in Consumer Research.
  • Otnes, C., Oviatt, A., & Treise, D. (1995). Personality and Background Characteristics of Advertising Creatives: What Educators Can Tell Students. ( pp. 181). Proceedings of the Conference of the American Academy of Advertising.
  • Otnes, C. (1994). Session Summary: The 'Masculine Mystique:' Men's Involvement in Gift Giving, Gift Receipt and Gift Occasions. ( vol. 21, pp. 158). Advances in Consumer Research.
  • Otnes, C., & Oviatt, A. (1994). What Advertising Educators Can Learn From Experienced 'Creatives'. ( pp. 63). Proceedings of the Conference of the American Academy of Advertising.
  • Otnes, C., Ruth, J., & Milbourne, C. (1994). The Pleasure of Pain of Being Close: Men's Mixed Feelings About Valentine's Day Gift Exchange Activities. ( vol. 21, pp. 159-164). Advances in Consumer Research.
  • Otnes, C., Zolner, K., & Lowrey, T. (1994). In-Laws and Outlaws: The Influence of Divorce and Remarriage upon Christmas Gift Exchange. ( vol. 21, pp. 25-29). Advances in Consumer Research.
  • Otnes, C. (1993). How Consumers Use Information Sources During the Christmas Shopping Season: An Exploratory Study. ( pp. 126-132). American Academy of Advertising Conference.
  • Otnes, C., & Lowrey, T. (1993). 'Til Debt Do Us Part: The Selection and Meaning of Artifacts in the American Wedding. ( vol. 20, pp. 325-329). Advances in Consumer Research.
  • Otnes, C., & Lowrey, T. (1993). Construction of a Meaningful Wedding: Differences between the Priorities of Brides and Grooms. ( pp. 150). Proceedings of the Gender and Consumer Behavior Conference.
  • Otnes, C., & McGrath, M. (1993). Children's Understanding of Birthday Parties: A Study of Gender Differences. ( pp. 151). Proceedings of the Gender and Consumer Behavior Conference.
  • Otnes, C., Milbourne, C., & Ruth, J. (1993). The Influence of Gender and Self Acceptance on Valentine's Day Gift Exchange. ( pp. 54). Proceedings of the American Marketing Association Winter Educators' Conference.
  • Otnes, C., Kim, Y., & Lowrey, T. (1992). Ho, Ho, Woe: Christmas Shopping for Difficult People. ( vol. 19, pp. 482-487). Advances in Consumer Research.
  • Otnes, C. (1991). The Early Assimilation of Bauhaus Principles in American Graphic Design. ( pp. 218). Proceedings of the Popular Culture Association Conference.
  • Otnes, C., & Woodruff, R. (1991). An Integrative Model for Consumer Search Strategies Used During Christmas Gift Buying. ( pp. 165-175). American Marketing Association Winter Conference.
  • Otnes, C. (1990). Variables Influencing Christmas Gift Giving and Gift Buying: A Review and Integrative Model. ( pp. 197-224). College of Communication Research Symposium, University of Tennessee.
  • Otnes, C. (1989). The Early Assimilation of Bauhaus Principles into American Graphic Design. ( pp. 191-228). College of Communication Research Symposium, University of Tennessee.
  • Otnes, C., & Faber, R. (1989). An Examination of Variables Influencing Loacal Advertiser Media Selection. ( pp. RC57-RC62). American Academy of Advertising Conference.
  • Otnes, C., & Faber, R. (1988). The Value of Advance Telephone Notification in Mail Surveys. ( pp. RC144-RC150). American Academy of Advertising Conference.
  • Otnes, C., & Faber, R. (1986). The Impact of Professional Society Affiliation on Attitudes Toward Professional Advertising. ( pp. R31-R35). American Academy of Advertising Conference.

Presentation

  • Otnes, C. (2016). Understanding Marketplace Tranquility. Cass Business School Seminar.
  • Otnes, C. (2016). What is Going on Here? Designing Impactful CCT Research. University of Sydney Qualitative Workshop.
  • Otnes, C. (2014). Richard III is alive and well...and dead: Competition and Controversy for the Reburial of an English King. The Controversial Dead: A Colloquium.
  • Otnes, C. (2014). Understanding the British Royal Family Brand Complex. Department of Business Administration Proseminar, University of Illinois.
  • Ilhan, B., Kozinets, R., & Otnes, C. (2013). Transmedia Consumption Experiences (TCE): Patching as a Media Consumption Practice. Association for Consumer Research Annual Conference.
  • Otnes, C. (2013). Consuming the Crown: Key Facets of the British Royal Family Experience. OLLI (Osher Lifelong Learning Institute.
  • Maclaran, P., Tissier-Debordes, E., & Otnes, C. (2013). Transformation and Embodied Ritual in A Themed Servicescape Setting. European Association for Consumer Research Conference.
  • Otnes, C. (2013). Invited Roundtable Participant, Eco-Food Consumption: The Roles of Ethics, Healthstyles, and Environment. European Advances in Consumer Research.
  • Otnes, C., & Maclaran, P. (2013). Consuming the Crown: Key Facets of the British Royal Family Experience. European Association for Consumer Research Conference.
  • Otnes, C. (2013). Consumer Culture Theory. American Marketing Association Winter Educators' Conference.
  • Otnes, C., & Carson, C. (2012). Authenticity in Action: The Rebranding of Kensington Palace, 2011-2012. Contemporary Authenticity Conference.
  • Crosby, E., & Otnes, C. (2010). "Roles of Food Consumption in the Experience of Homesickness among College Students". Association for Consumer Research Annual Conference.
  • Otnes, C., Crosby, E., & Maclaran, P. (2010). "Above Celebrity: Maintaining Consumers' Experiences of Heritage-Based Fame,". Association for Consumer Research Annual Conference.
  • Maehle, N., Supphellen, M., & Otnes, C. (2010). "Consumers' Perceptions of Brand Personality: An Exploratory Study,". European Association for Consumer Research Conference.
  • Otnes, C., Crosby, E., Kwon, M., Chinchanachokchai, B., & Ilhan, B. (2010). "The Impact of Aesthetics in Embedded Service Rituals,". Association for Consumer Research European Conference.
  • Crosby, E., & Otnes, C. (2009). "Consumption as a Strategy for Stigma Management". Association for Consumer Research Annual Conference.
  • Otnes, C. (2008). Providers' Perception of the Structure and Function of Ritual Language. American Marketing Association.
  • Otnes, C., & Ilhan, B. (2008). "Curling Up and Reaching Out: Meanings and Motivations for Passionate Readers". Association for Consumer Research Annual Conference.
  • Otnes, C., Yang, J., Ilhan, B., & Tami, N. (2008). "Consumer Mourning and Coping with the Loss of Strategic Rituals: The Case of Marshall Field & Co.". Association for Consumer Research Annual Conference.
  • Otnes, C., Fischer, E., & Tuncay, L. (2008). Oh Baby! Reconciling "Artificial" Means and Authentic Parenthood. Consumer Culture Theory Conference.
  • Otnes, C., Ilhan, B., & Kulkarni, A. (2008). The Structure and Function of Language in the Strategic Rituals of Service Providers. American Marketing Association.
  • Otnes, C. (2007). Before 'Forever': De Beers Advertising and the Diamond Engagement Ring Tradition. College of Business Women in Business Chicago Alumni Chapter.
  • Otnes, C. (2007). Tinsel, Trimmings and Tensions: Consumer Negotiations of a Focal Christmas Artifact. University of Illinois.
  • Otnes, C., & Maclaran, P. (2007). Maintaining the Myth of the Monarchy: How Producers Shape Consumers' Experiences of the British Royal Family Brand. Association for Consumer Research Annual Conference.
  • Otnes, C., Crosby, E., Kreuzbauer, R., & Ho, J. (2007). Consumers' Negotiation of the Aesthetic Components of Christmas. Association for Consumer Research Annual Conference.
  • Otnes, C., Ilhan, B., & Kulkarni, A. (2007). Use of Customer Rituals by Service Firms with High versus Low Entrepreneurial Orientations. 16th Frontiers in Services Marketing Conference.
  • Otnes, C. (2007). From Sandwiches and Ice Cream to Swans and Ice Sculptures: Father of the Bride (1950) vs. Father of the Bride (1991). Champaign-Urbana Social Science Club.
  • Otnes, C., DeBerry Spence, B., & Coulter, R. (2007). Shopping with Consumers in Subsistence Marketplaces. Subsistence Marketing Conference.
  • Otnes, C. (2007). Marketing Communications and Branding. University of Illinois.
  • Ruth, J., Otnes, C., Tuncay, L., & Kulkarni, A. (2007). “The Influence of Self-Referencing and Change-Focused Advertising Appeals. Society for Consumer Psychology.
  • Kulkarni, A., Otnes, C., Ruth, J., & White, T. (2007). The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift Giving. Association for Consumer Research Annual Conference.
  • Otnes, C., & Maclaran, P. (2007). Living History: Biographical Objects and the Powerful Presence of the Past. European Association for Consumer Research Conference.
  • Otnes, C. (2006). 'Try, Try Again?': The Influence of Cultural Discourses on Consumer Persistence. University of Illinois.
  • Otnes, C., & Tuncay, L. (2006). The Use of Seeker and Sentry Persuasion Management Strategies by Heterosexual Male Shoppers. Association for Consumer Research Annual Conference.
  • Otnes, C. (2006). Marketing Fundamentals. University of Illinois.
  • Otnes, C., Maclaran, P., & Fischer, E. (2006). Performing Gender in the Context of Collecting British Royal Family Memorabilia: A Class Act? Gender, Marketing, and Consumer Behavior Conference.
  • Otnes, C., & Tuncay, L. (2006). Exploring the Link between the 'New Masculinity' and Consumption: Underlying Tensions and Shopping Behavior. Advertising and Consumer Psychology.
  • Otnes, C. (2006). The Media and Marketing Communications. Home Hi Middle School for Girls.
  • Otnes, C. (2005). Shopping Happily Ever After? Consumer Fairy Tales and the Perfect Christmas. University of Illinois.
  • Otnes, C., Niesen, M., Nelson, M., & Tuncay, L. (2005). From Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004. Conference of the Historical Association of Research in Marketing.
  • Otnes, C., Tuncay, L., & Fischer, E. (2005). Persisting and Failing in the Marketplace: A Cultural-Discourse Interpretation. World Congress of Qualitative Inquiry.
  • Otnes, C., Fischer, E., & Maclaran, P. (2005). Brands in Transit: The Dynamics of Cross Cultural Brand Meanings and the British Royal Family Brand. European Association for Consumer Research Conference.
  • Otnes, C. (2004). Retailing. University of Illinois.
  • Otnes, C., & Ruth, J. (2002). The Roles of 'Everyday' Transformational Products and Services in Consumers' Lives. Association for Consumer Research Annual Conference.
  • Otnes, C. (2002). From Sandwiches and Ice Cream to Swans and Sculptures: Father of the Bride 1950 versus 1991. Marketing and Consumer Behavior Conference.
  • Ruth, J., Brunel, F., & Otnes, C. (2002). 'I love You ... I love You Not': Linking cognitive Appraisals, Consumption Emotions, and Relationship Quality. Society for Consumer Psychology.
  • Xia, L., & Otnes, C. (2002). An Examination of Consumer Browsing Behaviors. Society for Consumer Psychology.
  • Otnes, C., Kacen, J., & Lowrey, T. (2001). Consumer Innovativeness and Christmas Gift Giving. Winter Educators' Conference.
  • Otnes, C. (2000). Gifts and Relationships. University of Illinois.
  • Otnes, C. (2000). The Perceptions and Realities of Male Shopping Behavior. University of Illinois.
  • Otnes, C. (2000). In Memory of Ann: An Estate Sale Remembered. Winter Educators' Conference.
  • Otnes, C., Ruth, J., & Brunel, F. (1999). Tell Me about the Occasion, I'll Tell You How You Felt: The Relationship between Situational Appraisals and Consumer Emotions. Association for Consumer Research Annual Conference.
  • Otnes, C., Spanjol, J., & Lowrey, P. (1999). Transformational Claims in Women's Magazine Advertisements. Midwest Marketing Camp.
  • Otnes, C. (1999). Gift Receipt and the Reformulation of Relationships. Rutgers University.
  • Otnes, C. (1999). What is it that Counts, Exactly? Or, What We Know about Gift Giving. University of Illinois.
  • Otnes, C., McGrath, M., & Clow, K. (1999). Store Atmosphere and Merchandise Type: How They Mediate Shopping Behavior. Winter Educators' Conference.
  • Otnes, C. (1998). Invited Presenter. Heretical Consumer Research Group.
  • Otnes, C. (1998). The Influence of Gifts on Relationships. University of Illinois.
  • Otnes, C., & Szycmziak, J. (1998). Playing Barbies: What Young Women Think About Barbie. Gender and Consumer Behavior Conference.
  • Otnes, C. (1998). Meet the Reviewers of the Journal of Advertising. American Academy of Advertising.
  • Otnes, C. (1998). The Advertising and Marketing of Barbie. University of Illinois.
  • Otnes, C. (1998). Marketing Magic. University of Illinois.
  • Otnes, C. (1998). When Customers Collide: Consumer-Consumer Relationships in Commercial Environments. Association for Consumer Research Annual Conference.
  • Treise, D., Otnes, C., & Oviatt, A. (1997). An Examination of Leadership Behavior Among Agency Creatives. American Academy of Advertising Conference.
  • Otnes, C., & Love, L. (1997). The Advertising and Marketing of Barbie. American Culture Association/Popular Culture Association Conference.
  • Otnes, C., & Kempton, J. (1995). A Comparison of Award-Winning British and American Advertising. American Culture Association/Popular Culture Association Conference.
  • Otnes, C., & Treise, D. (1995). Studying Agency Creative in the Trenches. American Academy of Advertising Conference.
  • Lowrey, T., & Otnes, C. (1994). A Theorectical and Interpretive Exploration of Ambivalence within the Context of the Wedding. Association for Consumer Research Annual Conference.
  • Ruth, J., Otnes, C., & Brunel, F. (1994). When Receiving A Gift is Associated with Negative Emotions: Violations of Scripts, Audience, and Artifacts. Association for Consumer Research Annual Conference.
  • Otnes, C. (1992). Research Seminar. University of Illinois.
  • Otnes, C. (1990). Research Seminar. University of Illinois.

Honors and Awards

  • Invited Faculty Participant Women in the Marketing Academy Annual Leadership Gathering, 2017
  • American Marketing Association Doctoral Consortium Invited Faculty Mentor, 2016,2017
  • Faculty in Residence University of Sydney, 2016
  • Eminent Scholar in Residence University of Melbourne, 2015
  • Business Excellence Grant Department of Business Administration, 2014-2015
  • List of Teachers Ranked as Excellent University of Illinois at Urbana-Champaign, 1994-2004,2006-2009

Grants

  • , "Consumer Tranquility", Marketing Science Institute, 2016-2017
  • , "Understanding Consumer Tranquility", Association for Consumer Research, 2016-2017
  • , Belonging and Consumption, Department of Business Administration, College of Business, University of Illinois at Urbana-Champaign, 2015
  • , “50 Shades of Engagement: Transmedial Brand Engagement as Narrative Consumption Practices”, Marketing Science Institute, 2014-2015
  • , College of Business Summer Research Grant, University of Illinois at Urbana-Champaign, 2001,2002,2003
  • , Research Board Grant, University of Illinois at Urbana-Champaign, 1994
  • , Research Grant, National Association of Broadcasters, 1987
  • , Professional Development Grant, University of Texas/Shell Oil Company, 1986-1987

Services

  • Board Member, Journal of Consumer Research, 2003-2005,2008-2017

Teaching Interests

Teaches courses in consumer behavior and promotions.

Research Interests

Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.

Courses

  • Qual Research Methods (BADM 590) Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.

Contact

474 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-265-0799

cotnes@illinois.edu

Vita

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