Carlos Torelli

Carlos Torelli

Professor of Business Administration and Center for Professional Responsibility Faculty Fellowship

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Contact

308 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-300-4158

ctorelli@illinois.edu

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Listings

Educational Background

  • Ph.D., University of Illinois at Urbana-Champaign, 2007
  • M.B.A., Marquette University, 1997
  • M.B.E., Simon Bolivar University, 1993
  • B.E., Civil Engineering, Andres Bello Catholic University, 1986

Positions Held

  • Executive Director of Executive Education, Gies College of Business, University of Illinois, 2017 to present
  • Professor of Business Administration, Business Administration, University of Illinois, 2016 to present
  • Consultant, ExxonMobil, 2015-2017
  • Consultant, Workshop for ExxonMobil, 2014-2017
  • Associate Professor of Marketing, University of Minnesota, 2013-2016
  • Assistant Professor of Marketing, University of Minnesota, 2007-2013
  • Marketing Vice President, Citibank N.A., 1998,2002,2002-2003
  • General Manager, Redimix C.A., 1993,1995
  • Technical Manager, Edivial C.A., 1986,1993

Recent Publications

  • Viswanathan, M., Torelli, C., Gau, R., & Xia, L. Forthcoming. Understanding the Influence of Literacy on Consumer Memory: The Role of Pictorial Elements. Journal of Consumer Psychology, 19 (3), 389-402.
  • Kaikati, A., Torelli, C., Page Winterich, K., & Rodas, M. (2017). Conforming Conservatives: How Salient Social Identities Can Increase Donations. Journal of Consumer Psychology, 4 422-434.
  • Torelli, C., & Rodas, M. (2017). Tightness–Looseness: Implications for Consumer and Branding Research. Journal of Consumer Psychology, 398-404.  link >
  • Torelli, C., Ahluwalia, R., Cheng, Y., Olson, N., & Stoner, J. (2017). Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Journal of Consumer Research,.

Other Publications

Article

  • Stoner, J., Torelli, C., & Basu-Monga, S. (2017). The Asymmetric Effect of Portfolio and Image Abstractness. Journal of Product & Brand Management, 26 (5), 503-515.  link >
  • Hao, J., Li, D., Peng, L., Peng, S., & Torelli, C. (2016). Advancing our Understanding of Culture Mixing. Journal of Cross-Cultural Psychology, 47 (10), 1257-1267.  link >
  • Keh, H., Torelli, C., Chiu, C., & Hao, J. (2016). Integrative Responses to Cultural Mixing In Brand Name Translations: The Roles Of Product Self-Expressiveness And Self-Relevance Of Values On Brand Evaluations Among Bicultural Chinese Consumers. Journal of Cross-Cultural Psychology, 47 (10), 1345-1360.  link >
  • Gomez, P., & Torelli, C. (2015). It's not just numbers: Cultural identities influence how nutrition information influences the valuation of foods. Journal of Consumer Psychology, 25 (3), 404-415.
  • Torelli, C., Shavitt, S., Cho, Y., Johnson, T., Holbrook, A., & Weiner, S. (2015). Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders. International Marketing Review, 32 (3/4), 279-306.  link >
  • Torelli, C., Leslie, L., Stoner, J., & Puente, R. (2014). Cultural Determinants of Status: Implications for Workplace Evaluations and Behaviors. Organizational Behavior and Human Decision Processes, 123 34-48.
  • Torelli, C., & Ahluwalia, R. (2012). Extending Culturally Symbolic Brands: A Blessing or a Curse? Journal of Consumer Research, 38 (5), 933-947.
  • Torelli, C., Basu-Monga, S., & Kaikati, A. (2012). Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts. Journal of Consumer Research, 38 (5), 948-963.
  • Torelli, C., Carvalho, S., Ozsomer, A., Keh, H., & Maehle, N. (2012). Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter? Journal of Marketing, 76 92-108.
  • Chiu, C., Gries, P., Torelli, C., & Cheng, Y. (2011). Toward a Social Psychology of Globalization. Journal of Social Issues, 67 (4), 663-676.
  • Torelli, C., & Shavitt, S. (2011). The impact of power on information processing depends on cultural orientation. Journal of Experimental Social Psychology, 47 (5), 959-967.
  • Torelli, C., Chiu, C., Tam, K., Au, A., & Keh, H. (2011). Exclusionary Reactions to Foreign Cultures: Effects of Simultaneous Exposure to Cultures in Globalized Space. Journal of Social Issues, 67 (4), 716-742.
  • Torelli, C., & Shavitt, S. (2010). Culture and concepts of power. Journal of Personality and Social Psychology, 99 (4), 703-723.
  • Viswanathan, M., Torelli, C., Yoon, S., & Riemer, H. (2010). An Exploration of Decision Making and Coping Strategies of English As Second Language Consumers. Journal of Consumer Marketing, 27 (6), 524 - 533.
  • Wan, C., Torelli, C., & Chiu, C. (2010). Intersubjective Consensus and the Maintenance of Normative Shared Reality. Social Cognition, 28 (3), 422-446.
  • Shavitt, S., Torelli, C., & Wong, J. (2009). Identity-Based Motivation: Constraints and Opportunities in Consumer Research. Journal of Consumer Psychology, 19 (3), 261-266.
  • Torelli, C., & Kaikati, A. (2009). Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets. Journal of Personality and Social Psychology, 96 (1), 231-247.
  • Shavitt, S., Lalwani, A., Zhang, J., & Torelli, C. (2006). The horizontal/vertical distinction in cross-cultural consumer research. Journal of Consumer Psychology, 16 (4), 325-356.
  • Torelli, C. (2006). Individuality or Conformity? The Effect of Independent and Interdependent Self-Concepts on Public Judgments. Journal of Consumer Psychology, 16 (3), 240-248.
  • Shavitt, S., Zhang, J., Torelli, C., & Lalwani, A. (2006). Reflections on the meaning and structure of the horizontal/vertical distinction. Journal of Consumer Psychology, 16 (4), 357-362.

Book or Monograph

  • Torelli, C., Deborah Roedder John and Carlos J. Torelli (Ed.) (2017). Strategic Brand Management: Lessons for Winning Brands in Globalized Markets. ( pp. 242). Oxford: Oxford University Press.  link >
  • Torelli, C., Hester van Herk and Carlos J. Torelli (Ed.) (2017). Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives. ( pp. 218). Dordrecht: Springer.  link >
  • Torelli, C. (2013). Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. ( pp. 176). Hampshire, U.K: Palgrave Macmillan.

Chapter in a Book

  • Torelli, C., Stoner, J., & Rodas, M. (2017). The Cultural Meanings of Brands. Foundations and Trends in Marketing ( pp. 153-214). .  link >
  • Torelli, C., Hester van Herk and Carlos J. Torelli (Ed.) (2017). Advancing our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology. Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives ( pp. 1-6). Dordrecht: Springer.
  • Torelli, C., Hester van Herk and Carlos J. Torelli (Ed.) (2017). Culture and Consumer Behavior. Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives ( pp. 49-68). Dordrecht: Springer.
  • Torelli, C., & Cheng, Y., Michael Norton, Derek Rucker, and Cait Lamberton (Ed.) (2015). Globalization, Culture and Consumer Behavior. The Cambridge Handbook of Consumer Psychology Cambridge, England: Cambridge University Press.
  • Torelli, C., & Cheng, Y., Sharon Ng and Angela Lee (Ed.) (2015). Culture and Brand Iconicity. Handbook of Culture and Consumer Behavior ( pp. 274-296). Oxford: Oxford University Press.
  • Torelli, C., & Stoner, J. (2015). Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets. Review of Marketing Research ( pp. 83-120). .  link >
  • Shavitt, S., Torelli, C., & Riemer, H., M. Gelfand, C-y Chiu, and Y-y Hong (Ed.) (2011). Horizontal and vertical individualism and collectivism: Implications for understanding psychological processes. Advances in Culture and Psychology ( pp. 309-350). Oxford: Oxford University Press.
  • Torelli, C., Keh, H., & Chiu, C., Loken, Barbara, Ahluwalia, Rohini, and Houston, Michael J. (Ed.) (2010). Cultural Symbolism of Brands. Brands and Brand Management: Contemporary Research Perspectives ( pp. 113-132). New York: Routledge.
  • Shavitt, S., Lee, A., & Torelli, C., Michaela Wanke (Ed.) (2009). Social Psychology of Consumer Behavior. Cross-Cultural Issues in Consumer Behavior ( pp. 227-250). Philadelphia: Psychology Press.

Conference Proceeding

  • Torelli, C., & Lalwani, A. Forthcoming. Relationship between Literacy and Cognitive Characteristics Relating to Categorization. Society for Consumer Psychology.
  • Torelli, C., & Shavitt, S. Forthcoming. Culture and mental representations of power goals: Consequences for information processing ( vol. 35, pp. 194-197). Advances in Consumer Research.
  • Barnes, A., Lahoud, P., & Torelli, C. (2017). Wanting a "Good Cry": Cultural Differences in Desirable Emotion Consumption at the Movies. Summer Educators' Conference: American Marketing Association.
  • Rodas, M., & Torelli, C. (2017). Brand Complexity's Impact on Product Liking and Consumer's Sense of Self. ( vol. 45,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Rodas, M., & Torelli, C. (2017). Salient Cultural Identities and Consumer Relationships with Culturally Symbolic Brands. Summer Educators' Conference: American Marketing Association.
  • Rodas, M., & Torelli, C. (2017). The Rise of the Complex Brand: Brand Complexity's Impact on Product Liking and Consumers' Sense of Self. American Marketing Association Winter Conference.
  • Rodas, M., Barone, M., & Torelli, C. (2017). Thicker than Water: The Influence of Familism on Consumer Response to Brand Extensions. ( vol. 45,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Stoner, J., & Torelli, C. (2017). Too Nice to Be Dominant: How Warmth Impacts an Embodiment of Power in Brands. ( vol. 45,). Advances in Consumer Research.
  • To, C., Leslie, L., Torelli, C., & Stoner, J. (2017). Culture and Social Hierarchy: Cultural Differences in the Power-Status Distinction. ( 1 ed vol. 2017, pp. 14224). Academy of Management Proceedings.
  • Torelli, C., Ahluwalia, R., Cheng, Y., Stoner, J., & Olson, N. (2017). Redefining Home: How Thoughts About Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Academy of Management 2016 Annual Meeting, New Orleans, LA: Academy of Management.
  • Rodas, M., & Torelli, C. (2015). The Self-Expanding Process of Falling in Love with a Brand. ( vol. 43, pp. 181-185). Association for Consumer Research Annual Conference, Provo, UT: Association for Consumer Research.
  • Rodas, M., Torelli, C., & ren, Y. (2015). Global versus Local: Understanding Cultural Differences on Facebook Business Pages. American Marketing Association Winter Conference: American Marketing Association.
  • Stoner, J., & Torelli, C. (2015). A Typology of Brand Power. American Marketing Association: American Marketing Association.
  • Stoner, J., Torelli, C., & Basu-Monga, S. (2015). Portfolio-and Image-Based Abstractness: Consequences for Building and Protecting Brand Equity. American Marketing Association Winter Conference: American Marketing Association.
  • Torelli, C., Ahluwalia, R., & Rodas, M. (2015). Salient Cultural Identities and Consumer Relationships with Culturally Symbolic Brands. ( pp. 181-185). Association for Consumer Research Conference, Provo, UT: Association for Consumer Research.
  • J. K., P., & Torelli, C. (2014). Self-Expansion as a Way of Overcoming the Harmful Effects of Luxury-CSR Incongruity. ( pp. 196-197). Association for Consumer Research Annual Conference.
  • Kaikati, A., Torelli, C., & Page Winterich, K. (2014). Conforming Conservatives: How Norms of Salient Social Identities Overcome 'Heartless Conservative' Tendencies. ( vol. 42, pp. 59-64). Association for Consumer Research Annual Conference.
  • Torelli, C., Shavitt, S., Johnson, T., Holbrook, A., Weiner, S., & Chavez, N. (2014). Fairness or compassion? Cultural differences in power norms affect judgments of power-holders. ( vol. 41,). Advances in Consumer Research, Provo, UT: Association for Consumer Research.
  • Torelli, C., Stoner, J., Ahluwalia, R., & Cheng, Y. (2014). Superordinate Regional Identities and the Salience of Intergroup Rivalry: Effects of Spontaneous Recategorization on Brand Attitudes. ( vol. 42, pp. 709-710). Association for Consumer Research Annual Conference.
  • Torelli, C., Mittal, C., & Vohs, K. (2013). Sex as Power: Attractive Women Link Sexuality and Power for Personal Gain. ( vol. 41, pp. 85-86). Association for Consumer Research Annual Conference.
  • Torelli, C. (2006). Abstract and Concrete Mindsets and the Activation of Self-Relevant Goals. Society for Consumer Psychology.
  • Torelli, C. (2006). Reasons to "Me" or reasons to "Us:" The Interaction between Self-Construal and a Search for Reasons and its Impact on Consumer's Judgments. Society for Consumer Psychology.
  • Torelli, C. (2005). Self-Construal Priming And Perceived Risk: The Moderating Role Of Motivation. Society for Consumer Psychology.

Presentation

  • Barnes, A., Torelli, C., & Lahoud, P. (2017). Wanting a Good Cry: Cultural Differences in Desirable Emotion Consumption at the Movies. SCP Boutique on Motivation, Emotion, and Product Value.
  • Rodas, M., & Torelli, C. (2016). The Self-Expanding Process of Falling in Love with a Brand. Association for Consumer Research Annual Conference.
  • Torelli, C., Ahluwalia, R., Cheng, Y., Stoner, J., & Olson, N. (2016). Redefining Home: How Thoughts About Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Academy of Management 2016 Annual Meeting.
  • Torelli, C., Keh, H., Chiu, C., & Hao, J. (2016). Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values among Chinese Consumers. International Association for Cross-Cultural Psychology-23rd Congress.
  • Torelli, C., Leslie, L., To, C., & Stoner, J. (2016). Cultural Determinants of Social Hierarchies. International Association for Cross-Cultural Psychology-23rd Congress.
  • Rodas, M., & Torelli, C. (2015). A Holistic View of Consumer-Brand Connections. Association for Consumer Research Annual Conference.
  • Torelli, C., Ahluwalia, R., & Rodas, M. (2015). Salient Cultural Identities and Consumer Relationships with Culturally Symbolic Brands. Association for Consumer Research Annual Conference.
  • Torelli, C., & Stoner, J. (2014). The Complex Role of Brand Meanings in Shaping Consumers’ Responses to Brands. Association for Consumer Research Annual Conference.
  • Torelli, C., Ahluwalia, R., Cheng, Y., & Stoner, J. (2014). Superordinate Regional Identities and the Salience of Intergroup Rivalry: Effects of Spontaneous Recategorization on Brand Attitudes. Association for Consumer Research Annual Conference.
  • Torelli, C., Mittal, C., & Vohs, K. (2013). Sex as Power: Attractive Women Link Sexuality and Power for Personal Gain. Association for Consumer Research Annual Conference.
  • Torelli, C., Shavitt, S., Johnson, T., Chavez, N., Cho, Y., & Holbrook, A. (2013). Fairness or Compassion? Cultural Differences in Power Norms Affect Judgments of Power-Holders. Association for Consumer Research Annual Conference.
  • Torelli, C., Shavitt, S., Johnson, T., Holbrook, A., & Weiner, S. (2013). Fairness or compassion? Cultural differences in power norms affect judgments of power-holders. Association for Consumer Research Conference.
  • Torelli, C., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., & Chavez, N. (2012). Culture, Concepts of Power and Attitudes toward Powerholders: Consequences for Consumer Satisfaction in Ongoing Service Interactions. Society for Consumer Psychology.
  • Torelli, C., Lalwani, A., wang, j., & wang, y. (2012). The Interplay between Power Distance, Position in the Social Hierarchy, and Product Type: Consequences for Consumers’ Preferences for Premium over Generic Brands. Society for Consumer Psychology.
  • Torelli, C., Shavitt, S., Johnson, T., Holbrook, A., Cho, Y., Chavez, N., Weiner, S., & Beebe, T. (2011). Culture, Concepts of Power and Attitudes toward Powerholders: Consequences for Consumer Satisfaction in Ongoing Service Interactions. Midwest Association for Public Opinion Research.
  • Torelli, C., & Shavitt, S. (2010). Personalized and socialized power goals: Implications for information processing. 2010 AMA Summer Marketing Educators' Conference.
  • Torelli, C., & Shavitt, S. (2007). Culture and mental representations of power goals: Consequences for information processing. In D. Rucker (Chair), The Role of Power In Consumer Behavior: New Perspectives and Insights. Association for Consumer Research Annual Conference.
  • Torelli, C., Viswanathan, M., & Lalwani, A. (2006). Relationship between Literacy and Cognitive Characteristics Relating to Categorization. Society for Consumer Psychology.
  • Torelli, C., Viswanathan, M., & Xia, L. (2006). Literacy and Consumer Memory. Society for Consumer Psychology.
  • Viswanathan, M., Torelli, C., Lalwani, A., & Xia, L. (2006). Understanding Cognitive Predilections, Memory, and Decision-Making of Low-Literate Consumers, Paper presented at the Marketing Seminar Series. University of Illinois.
  • Viswanathan, M., Torelli, C., Yoon, K., Riemer, H., & Qiu, T. (2005). An Exploration of Decision Making and Coping Strategies of English As Second Language Consumers, La Londe Conference on Communications and Consumer Behavior. Advertising and Consumer Psychology.

Working Paper

  • Ng, A., Torelli, C., & Oishi, S. (2018). The effect of residential mobility on the choice of unique products.
  • Rodas, M., & Torelli, C. (2017). It's not gravity, It's self-expansion: The process of falling in love with a brand.
  • Rodas, M., Barone, M., & Torelli, C. (2017). Thicker than Water: The Influence of Familism on Consumer Response to Brand Extensions.
  • Stoner, J., & Torelli, C. (2017). Too Nice to Be Dominant: How Warmth Impacts an Embodiment of Power in Brands.
  • To, C., Leslie, L., Torelli, C., & Stoner, J. (2017). Culture and Social Hierarchy: Cultural Differences in the Power-Status Distinction.

Honors and Awards

  • Center for Professional Responsibility Faculty Fellowship University of Illinois Gies College of Business, 2019 to present
  • Outstanding Reviewer Journal of Consumer Research, 2017

Grants

  • , Latino Healthy Community Environments in Chicago: The Case for Business Investment in Effective Communications (denied), Robert Wood Johnson Foundation, 2016

Services

  • Senior Editor, International Journal of Research in Marketing, 2017 to present
  • Finance and Development, American Marketing Association-Consumer Behavior SIG, 2016 to present
  • Cross-Cultural Track of Summer AMA 2017, American Marketing Association, 2016-2017
  • Vice Chair Finance and Development, American Marketing Association-Consumer Behavior SIG, 2016-2017
  • Ad Hoc Reviewer, Marketing Science, 2015-2017
  • Member of the Editorial Board, International Journal of Research in Marketing, 2015-2017
  • Member of the Editorial Board, Journal of the Academy of Marketing Science, 2015-2017
  • Member of the Editorial Board, Journal of Consumer Research, 2014-2017
  • Member of the Editorial Board, Journal of Product & Brand Management, 2014-2017
  • Ad Hoc Reviewer, Journal of Marketing Research, 2012-2017
  • Ad Hoc Reviewer, Journal of Consumer Psychology, 2006-2017
  • Global Track Winter AMA 2016, American Marketing Association, 2016
  • Associate Editor, Journal of Cross-Cultural Psychology, 2015-2016
  • Brand Management Track Winter AMA 2015, American Marketing Association, 2015
  • Member of the Editorial Board, Journal of Personality and Social Psychology, 2013-2015

Teaching Interests

Global Marketing, Brand Management Marketing Management

Research Interests

My areas of expertise include global branding, cross-cultural consumer behavior, self-regulation, and persuasion. My research is primarily aimed at identifying the key cultural factors that drive consumer behavior in globalized economy, as well as on uncovering the underlying socio-cognitive processes for such culturally-driven behaviors.

Courses

  • Brand Management (BADM 330) Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, for predicting the effects of these associations on brand-related judgments and behaviors, and for devising strategies for building strong brands.
  • Global Marketing (BADM 584) Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.
  • Brand Management (BADM 590) Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.
  • Global Impact:CulPsych&BusEth (BADM 590) Special topics in the general area of business. Topics are selected by the instructor at the beginning of each term. Approved for letter and S/U grading. May be repeated if topics vary; unlimited credit hours for graduate and professional students.

Contact

308 Wohlers Hall

1206 S. Sixth

Champaign, IL 61820

217-300-4158

ctorelli@illinois.edu

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