Avijit Ghosh

Avijit Ghosh

Senior Advisor to the President and Professor of Business Administration

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Contact

4021 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-265-0263

ghosha@illinois.edu

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Educational Background

  • Ph.D., Geography, University of Iowa, 1979
  • M.A., Geography, University of Iowa, 1977
  • Post-Graduate Program in Management, Marketing, Xavier Institute, 1975
  • B.S., Chemistry, Calcutta University, 1970

Positions Held

  • Dean, College of Business, University of Illinois, 2001-2007
  • Professor of Business Administration, University of Illinois, 2001 to present
  • Vice Dean for Professional Programs, Leonard N. Stern School of Business, 1994-2001
  • Langone Professor of Marketing, Leonard N. Stern School of Business, 1991-2001
  • Director - Center for Entrepreneurial Studies, Leonard N. Stern School of Business, 1991-1995
  • Associate Professor of Marketing, Leonard N. Stern School of Business, 1984-1991
  • Assistant Professor of Marketing, Leonard N. Stern School of Business, 1980-1984
  • Assistant Professor of Marketing, University of Iowa, 1978-1979
  • Instructor - Geography, University of Iowa, 1977-1978

Recent Publications

  • Ghosh, A. Forthcoming (2005). Strategic Marketing Management. New York: McGraw-Hill.
  • Bawa, K., & Ghosh, A. (1999). A Model of Grocery Shopping Behavior. Marketing Letters,.
  • Berry, B., Parr, J., & Ghosh, A. (1998). Market Centers and Retial Distribution. Englewood-Cliffs, NJ: Prentice-Hall.
  • Ghosh, A. (1998). Retail Mangement. Dryden Press.

Other Publications

Article

  • Ansari, A., Bawa, K., & Ghosh, A. (1995). A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables. Marketing Letters, 6 (3),
  • Ansari, A., Economides, N., & Ghosh, A. (1994). Competitive Positioning in Markets with Non-Uniform Preferences. Marketing Science, 13 (3),
  • Ghosh, A., & Steckel, J. (1993). Roles in the NBA. Interfaces,.
  • Craig, S., & Ghosh, A. (1993). Using Household Level Viewing Data to Maximize Effective Reach. Journal of Advertising Research,.
  • Ghosh, A., & Harche, F. (1993). Location Allocation Model in the Private Sector: Progress, Problems and Prospects. Location Science, 1 (1),
  • Ghosh, A., & Tibrewala, V. (1992). Optimal Timing and Location in Competitive Markets. Geographical Analysis,.
  • Ghosh, A., & McLafferty, S. (1991). The Transformation of Metropolitan Retailing in Post-War U.S Journal of Retailing,.
  • Bawa, K., & Ghosh, A. (1991). Covariates of Purchase Regularity. Marketing Letters,.
  • Ghosh, A., & Craig, S. (1991). FRANSYS: A Franchise Location Model. Journal of Retailing,.
  • Ingene, C., & Ghosh, A. (1990). Consumer and Producer Behavior in a Multipurpose Shopping Environment. Geographical Analysis,.
  • Ahn, K., & Ghosh, A. (1989). Hierarchial Models of Store Choice. International Journal of Retailing, 5.
  • Ghosh, A., & Buchanan, B. (1988). Multiple Entries in a Duopoly: A First Entry Paradox. Geographical Analysis, 20.
  • Ghosh, A., & Siomkos, G. (1987). Asymmetries in the Effect of Campaign Expenditures on Voting Patterns. Advances in Consumer Research,.
  • Ghosh, A., & Craig, S. (1986). An Approach to Determining Optimal Locations for Innovative Services. Journal of Marketing Research,.
  • McLafferty, S., & Ghosh, A. (1986). Multipurpose Shopping and the Location of Retial Firms. Geographical Analysis, 18.
  • Ghosh, A. (1986). The Value of a Mall and Other Insights from a Revised Central Place Model. Journal of Retailing, 62.
  • Ghosh, A. (1984). Parameter Non Stationarity in Retail Choice Models. Journal of Business Research,.
  • Ghosh, A., & McLafferty, S. (1984). COMPLOC: A Competitive Store Location Game. Journal of Marketing Education,.
  • Ghosh, A., Neslin, S., & Shoemaker, R. (1984). A Comparison of Market Share Models and Estimation Procedures. Journal of Marketing Research,.
  • Ghosh, A., & McLafferty, S. (1984). A Model of Comsumer Propensity for Multipurpose Travel. Geographical Analysis, 16.
  • Craig, S., Ghosh, A., & McLafferty, S. (1984). Models of Retail Location Process: A Review. Journal of Retailing, 60.
  • Ghosh, A., & Craig, S. (1984). A Location Allocation Model for Facility Planning in Competitive Environments. Geographical Analysis, 16.
  • Ghosh, A., & McLafferty, S. (1984). A Simulation Model of Spatial Competition with Multipurpose Trips. Modeling and Simulation, 15 (1),
  • Ghosh, A., & Craig, S. (1983). Formulating Location Strategies in Changing Environments. Journal of Marketing, 47.
  • Ghosh, A. (1983). Competition and Cooperation Among Itinerant Traders. Geographical Analysis, 15.
  • McLafferty, S., & Ghosh, A. (1982). Issues in the Measurement of Differential Access to Public Services. Urban Studies, 19.
  • Ghosh, A. (1982). A Model of Periodic Marketing. Geographical Analysis, 14.
  • Ghosh, A., & McLafferty, S. (1982). Retail Location Strategies in Changing Environments. Journal of Retailing, 58.
  • Ghosh, A. (1981). Models of Periodic Markets and the Spatio Terporal Organization of Periodic Markets. Professional Geographer, 56.
  • Rushton, G., Ghosh, A., & McLafferty, S. (1981). Equilibrium Locations for Public Services. Geographical Analysis, 13.

Book or Monograph

  • Ghosh, A., & Ingene, C. (1990). Spacial Analysis in Marketing: Theory, Methods and Applications. Greenwich, CT: JAI Press.
  • Ghosh, A., & McLafferty, S. (1987). Location Strategies for Retail adn Service Firms. Lexington, MA: Lexington Books.
  • Ghosh, A., & Rushton, G. (1987). Spacial Analysis and Location Allocation Models. New York: Van Nostrand-Reinhold.
  • Craig, S., & Ghosh, A. (1986). The Development of Media Models in Advertising. Garland Publishers.
  • Ghosh, A., & Craig, S. (1986). The Relationship of Advertising Expenditure to Sales. Garland Publishers.

Conference Proceeding

  • Ghosh, A., Neslin, S., & Shoemaker, R. (1993). Are There Association Between Price Elasticity and Brand Characteristics? AMA Educators' Proceedings.
  • Ghosh, A., & Craig, S. (1990). Minimizing Conflict in Franchise Location Decisions. AMA Educators' Proceedings.
  • Craig, S., & Ghosh, A. (1985). Maximizing Effective Reach in Media Allocation. AMA Educators' Proceedings.
  • Ghosh, A., & Douglas, S. (1985). Optimal Pricing and Production Location in International Markets. AMA Educators' Proceedings.
  • Craig, S., & Ghosh, A. (1984). Covering Approaches to Retail Facility Location. AMA Educators' Proceedings.
  • Ghosh, A., & Craig, S. (1982). A Game Theoretic Approach to Retail Location Strategy. AMA Educators' Proceedings.
  • Ghosh, A., & Rushton, G. (1979). A Computerized Algorithm for Defining State Wide Shortage Area Criteria. Third Annual Data User's Conference.

Teaching Interests

Research and teaching interests are in the area of retail and marketing strategy and sales forecasting. Areas of specialization are locational analysis, technology commercialization, entrepreneurship, and marketing strategy.

Contact

4021 Business Instructional Facility

515 Gregory Drive

Champaign, IL 61820

217-265-0263

ghosha@illinois.edu