Alison Xu
Professor of Business Administration and Area Chair of Marketing and John M. Jones Faculty Fellow
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Educational Background
- Ph.D., Business Administration, University of Illinois at Urbana-Champaign, 2010
- B.A., English and International Business, Beijing Foreign Studies University, 2003
Positions Held
- Area Chair of Marketing, Business Administration, University of Illinois at Urbana-Champaign, 2024 to present
- Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2024 to present
- Visiting Associate Professor of Marketing (sabbatical), The University of Hong Kong, 2022-2023
- Associate Professor of Marketing (with tenure), University of Minnesota, 2019-2024
- Assistant Professor of Marketing, University of Minnesota, 2014-2019
- Assistant Professor of Marketing, University of Toronto, 2010-2014
Recent Publications
- Wang, Y., Xu, A., & Zhang, Y. (2023). L’Art pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods. Journal of Consumer Research, 49 (5), 786-810.
- Chen, J., Xu, A., Rodas, M., & Liu, X. (2023). Order Matters: Rating Service Professionals Reduces Tipping. Journal of Marketing, 87 (1), 81-96.
- Xu, A., Cheng, Y., & White, T. (2020). The Motivating and Demotivating Effects of Negative Feedback on Cross-domain Goal Pursuit Behaviors. Journal of the Association for Consumer Research, 5 (3), 311-321.
- Xu, A., Moorman, C., Qin, V., & Rao, A. (2020). Four More Years: Presidential Elections, Comparative Mind-set, and Managerial Decisions. Academy of Management Journal, 63 (5), 1370-1394.
Other Publications
Articles
- Xu, A., Rodas, M., & Torelli, C. (2020). Generosity without Borders: The Interactive Effect of Spatial Distance and Donation Goals on Charitable Giving. Organizational Behavior and Human Decision Processes, 161 65-78.
- Xu, A., & Schwarz, N. (2018). How One Thing Leads to Another: Spillover Effects of Behavioral Mind-sets. Current Directions in Psychological Science, 27 (1), 51-55.
- Cai, F., Yang, Z., Wyer, R., & Xu, A. (2017). The Interactive Effects of Bitter Flavor and Mood on the Decision to Spend or Save Money. Journal of Experimental Social Psychology, 70 48-58.
- Xu, A., & Albarracin, D. (2016). Constrained Physical Space Constrains Hedonism. Journal of the Association for Consumer Research, 1 (4), 557-568.
- Xu, A., Schwarz, N., & Wyer, R. (2015). Hunger Promotes Acquisition of Nonfood Objects. Proceedings of the National Academy of Sciences, 112 (9), 2688-2692.
- Xu, A., & Labroo, A. (2014). Incandescent Affect: Turning on the Hot Emotional System with Bright Light. Journal of Consumer Psychology, 24 (2), 207-216.
- Uskul, A., Oyserman, D., Schwarz, N., Lee, S., & Xu, A. (2013). How Successful You Have Been in Life Depends on the Response Scale Used: The Role of Cultural Mind-sets in Pragmatic Inferences Drawn From Question Format. Social Cognition, 31 (2), 222-236.
- Wyer, R., Xu, A., & Shen, H. (2012). The Effects of Past Behavior on Future Goal-Directed Activity. Advances in Experimental Social Psychology, 46 237-283.
- Xu, A., & Wyer, R. (2012). The Role of Bolstering and Counterarguing Mind-sets in Persuasion. Journal of Consumer Research, 38 (February), 920-932.
- Xu, A., Zwick, R., & Schwarz, N. (2012). Washing Away Your (Good or Bad) Luck: Physical Cleansing Affect Risk Taking Behavior. Journal of Experimental Psychology: General, 141 (1), 26-30.
- Xu, A., & Wyer, R. (2010). Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge. Journal of Consumer Research, 37 (August), 329-343.
- Wyer, R., & Xu, A. (2010). The Role of Behavioral Mind-sets in Goal-Directed Activity: Conceptual Underpinnings and Empirical Evidence. Journal of Consumer Psychology, 20 107-125.
- Muthukrishnan, A., Wathieu, L., & Xu, A. (2009). Ambiguity Aversion and the Power of Established Brand. Management Science, 55 (December), 1933-1941.
- Xu, A., & Wyer, R. (2008). The Comparative Mind-set: From Animal Comparisons to Increased Purchase Intentions. Psychological Science, 19 (September), 859-864.
- Xu, A., & Wyer, R. (2007). The Effect of Mind-sets on Consumer Decision Strategies. Journal of Consumer Research, 34 (December), 556-566.
Book Chapters
- Wyer, R., Shen, H., & Xu, A. (2013). The Role of Procedural Knowledge in the Generalizability of Social Behavior. Handbook of Social Cognition (3rd edition) ( pp. 257-281). New York: Oxford University Press.
Presentations
- Xu, A., Cheng, Y., & White, T. (2012). Taking More Money and Donating More Money: Influence of Self-Threat on Goal Pursuit. Association for Consumer Research Annual Conference.
Honors and Awards
- John M. Jones Faculty Fellowship, University of Illinois at Urbana-Champaign, 2024 to present
- Poets and Quants’ Best 40-Under-40 Business School Professors of 2022, Poets and Quants, 2022
- Society for Consumer Psychology Numeric Markers Boutique Conference AMA-CBSIG Award, Society for Consumer Psychology Numeric Markers Boutique Conference, 2021
- Outstanding Faculty Teaching Award, Carlson School of Management, University of Minnesota, 2021
Service
- Area Editor, International Journal of Research in Marketing, 2024 to present
- Deputy Editor, Service Science, 2023 to present
- Co-Editor, Service Science Special Issue on The Use of Technology in Service Marketing, 2022-2024
Teaching Interests
Consumer Behavior, Brand Strategy, Principles of Marketing, Marketing Management, Judgment and Decision Making, Advertising, Marketing Communications.
Research Interests
Decision Making Processes, Sequential Decision Making and Behavioral Mind-sets, Sensory Experience and Decision Making, Environmental Influence on Consumer Behavior, Technology Advancement and Consumer Behavior,
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