Alison Xu
Professor of Business Administration and Area Chair of Marketing and John M. Jones Faculty Fellow
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Educational Background
- Ph.D., Business Administration, University of Illinois at Urbana-Champaign, 2010
- B.A., English and International Business, Beijing Foreign Studies University, 2003
Positions Held
- Area Chair of Marketing, Business Administration, University of Illinois at Urbana-Champaign, 2024 to present
- Professor of Business Administration, Business Administration, University of Illinois at Urbana-Champaign, 2024 to present
- Visiting Associate Professor of Marketing (sabbatical), The University of Hong Kong, 2022-2023
- Associate Professor of Marketing (with tenure), University of Minnesota, 2019-2024
- Assistant Professor of Marketing, University of Minnesota, 2014-2019
- Assistant Professor of Marketing, University of Toronto, 2010-2014
Recent Publications
- Wang, Y., Xu, A., & Zhang, Y. (2023). L’Art pour l’Art: Experiencing Art Reduces the Desire for Luxury Goods. Journal of Consumer Research, 49 (5), 786-810.
- Chen, J., Xu, A., Rodas, M., & Liu, X. (2023). Order Matters: Rating Service Professionals Reduces Tipping. Journal of Marketing, 87 (1), 81-96.
- Xu, A., Cheng, Y., & White, T. (2020). The Motivating and Demotivating Effects of Negative Feedback on Cross-domain Goal Pursuit Behaviors. Journal of the Association for Consumer Research, 5 (3), 311-321.
- Xu, A., Moorman, C., Qin, V., & Rao, A. (2020). Four More Years: Presidential Elections, Comparative Mind-set, and Managerial Decisions. Academy of Management Journal, 63 (5), 1370-1394.
Other Publications
Articles
- Xu, A., Rodas, M., & Torelli, C. (2020). Generosity without Borders: The Interactive Effect of Spatial Distance and Donation Goals on Charitable Giving. Organizational Behavior and Human Decision Processes, 161 65-78.
- Xu, A., & Schwarz, N. (2018). How One Thing Leads to Another: Spillover Effects of Behavioral Mind-sets. Current Directions in Psychological Science, 27 (1), 51-55.
- Cai, F., Yang, Z., Wyer, R., & Xu, A. (2017). The Interactive Effects of Bitter Flavor and Mood on the Decision to Spend or Save Money. Journal of Experimental Social Psychology, 70 48-58.
- Xu, A., & Albarracin, D. (2016). Constrained Physical Space Constrains Hedonism. Journal of the Association for Consumer Research, 1 (4), 557-568.
- Xu, A., Schwarz, N., & Wyer, R. (2015). Hunger Promotes Acquisition of Nonfood Objects. Proceedings of the National Academy of Sciences, 112 (9), 2688-2692.
- Xu, A., & Labroo, A. (2014). Incandescent Affect: Turning on the Hot Emotional System with Bright Light. Journal of Consumer Psychology, 24 (2), 207-216.
- Uskul, A., Oyserman, D., Schwarz, N., Lee, S., & Xu, A. (2013). How Successful You Have Been in Life Depends on the Response Scale Used: The Role of Cultural Mind-sets in Pragmatic Inferences Drawn From Question Format. Social Cognition, 31 (2), 222-236.
- Wyer, R., Xu, A., & Shen, H. (2012). The Effects of Past Behavior on Future Goal-Directed Activity. Advances in Experimental Social Psychology, 46 237-283.
- Xu, A., & Wyer, R. (2012). The Role of Bolstering and Counterarguing Mind-sets in Persuasion. Journal of Consumer Research, 38 (February), 920-932.
- Xu, A., Zwick, R., & Schwarz, N. (2012). Washing Away Your (Good or Bad) Luck: Physical Cleansing Affect Risk Taking Behavior. Journal of Experimental Psychology: General, 141 (1), 26-30.
- Xu, A., & Wyer, R. (2010). Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge. Journal of Consumer Research, 37 (August), 329-343.
- Wyer, R., & Xu, A. (2010). The Role of Behavioral Mind-sets in Goal-Directed Activity: Conceptual Underpinnings and Empirical Evidence. Journal of Consumer Psychology, 20 107-125.
- Muthukrishnan, A., Wathieu, L., & Xu, A. (2009). Ambiguity Aversion and the Power of Established Brand. Management Science, 55 (December), 1933-1941.
- Xu, A., & Wyer, R. (2008). The Comparative Mind-set: From Animal Comparisons to Increased Purchase Intentions. Psychological Science, 19 (September), 859-864.
- Xu, A., & Wyer, R. (2007). The Effect of Mind-sets on Consumer Decision Strategies. Journal of Consumer Research, 34 (December), 556-566.
Book Chapters
- Wyer, R., Shen, H., & Xu, A. (2013). The Role of Procedural Knowledge in the Generalizability of Social Behavior. Handbook of Social Cognition (3rd edition) ( pp. 257-281). New York: Oxford University Press.
Presentations
- Xu, A., Cheng, Y., & White, T. (2012). Taking More Money and Donating More Money: Influence of Self-Threat on Goal Pursuit. Association for Consumer Research Annual Conference.
Honors and Awards
- John M. Jones Faculty Fellowship, University of Illinois at Urbana-Champaign, 2024 to present
- Poets and Quants’ Best 40-Under-40 Business School Professors of 2022, Poets and Quants, 2022
- Society for Consumer Psychology Numeric Markers Boutique Conference AMA-CBSIG Award, Society for Consumer Psychology Numeric Markers Boutique Conference, 2021
- Outstanding Faculty Teaching Award, Carlson School of Management, University of Minnesota, 2021
Service
- Area Editor, International Journal of Research in Marketing, 2024 to present
- Deputy Editor, Service Science, 2023 to present
Teaching Interests
Consumer Behavior, Brand Strategy, Principles of Marketing, Marketing Management, Judgment and Decision Making, Advertising, Marketing Communications.
Research Interests
Decision Making Processes, Sequential Decision Making and Behavioral Mind-sets, Sensory Experience and Decision Making, Environmental Influence on Consumer Behavior, Technology Advancement and Consumer Behavior,
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