Course Hours: 3

Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.

Term: 2019 Fall
Course Format: On-Campus (Urbana)
Section: A
Schedule Type: Lecture-Discussion
CRN: 31439
Dates: 8/26/2019 - 12/11/2019
Instructor: Koo, M
Days: Mon/Wed
Times: 03:30 PM - 04:50 PM
Location: 226 Wohlers Hall
Credit Hours: 3

Course Prerequisite: BADM 320.